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Управление бизнесом

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Running a Restaurant For Dummies
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The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant – because they want to…
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Work Makes Me Nervous. Overcome Anxiety and Build the Confidence to Succeed
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A proven therapeutic method that channels workplace anxiety into powerful, confident performance Millions of people are afraid of work. The situations…
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Questions That Get Results. Innovative Ideas Managers Can Use to Improve Their Teams' Performance
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Ask the right questions and get improved, sustained employee performance Since technology has made it easy to access, share, and distribute company da…
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The AIG Story
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Selected as one of Motley Fool’s «5 Great Books You Should Read» In The AIG Story, the company's long-term CEO Hank Greenberg (1967 to 2005) and GW pr…
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Developing Human Capital. Using Analytics to Plan and Optimize Your Learning and Development Investments
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Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of …
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Culinary Careers For Dummies
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The fast and easy way to find your place in the culinary field Ever dream of exploring an exciting career in culinary arts or cooking but don't know w…
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Decision Quality. Value Creation from Better Business Decisions
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Add value with every decision using a simple yet powerful framework Few things are as valuable in business, and in life, as the ability to make good d…
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Prosperity in The Age of Decline. How to Lead Your Business and Preserve Wealth Through the Coming Business Cycles
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A guide for protecting your wealth in an age of turbulent business cycles In Prosperity in the Age of Decline, Brian and Alan Beaulieu—the CEO and Pre…
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Healthcare Disrupted. Next Generation Business Models and Strategies
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“During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve …
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The New Leader's 100-Day Action Plan. How to Take Charge, Build or Merge Your Team, and Get Immediate Results
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Entering a new leadership role? Leading a reorganization or integrating teams? Get better results faster by building and implementing your 100-Day Act…
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Strategic Global Sourcing Best Practices
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The latest best practice guidance on all aspects of global strategic sourcing-including environmental and international issues Strategic Global Sourci…
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Easy Economics. A Visual Guide to What You Need to Know
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Let's face it, economics can be boring…but we all need a decent understanding of the basics if we want to survive in these difficult and uncertain tim…
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Managing Millennials For Dummies
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Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. …
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The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
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Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold Hard-nosed business advice for gaining competitive…
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Unequaled. Tips for Building a Successful Career through Emotional Intelligence
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The real secret to career success and what it takes to get ahead is EQ UNEQUALED is the client service professional's guide to getting ahead and achie…
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Cause Marketing For Dummies
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Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a n…
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Salesforce Marketing Cloud For Dummies
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Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is n…
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Procurement 20/20. Supply Entrepreneurship in a Changing World
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How to achieve procurement excellence today and evolve to be ready for tomorrow Procurement entrepreneurship pays. High-performing procurement teams c…
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Webinars For Dummies
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Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by Jo…
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Social Media Marketing All-in-One For Dummies
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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In thi…
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Senseless Panic. How Washington Failed America
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The 1980s opened with the prime interest rate at an astonishing 21.5 percent, leading to a severe recession with unemployment reaching nearly 11 perce…
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Choice Not Chance. Rules for Building a Fierce Competitor
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Foreword by Mike Krzyzewski, Duke’s Men Basketball Coach A celebrated coach reveals the secrets to building a fierce competitor At age 26, Joanne P. M…
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Gold Medal Strategies. Business Lessons From America's Miracle Team
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Business lessons from one of the greatest Olympic teams of all time It's been called the greatest upset of all time, the most memorable Olympic moment…
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Workscripts. Perfect Phrases for High-Stakes Conversations
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What to say in today's toughest workplace situations Whatever trust previously existed between employer and employee has been torn into millions of pi…
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Predictive Analytics for Human Resources
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Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, th…
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Endless Money. The Moral Hazards of Socialism
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A detailed look at how, and why, the American financial system has reached its current state Today's economy and capital markets are faced with the lo…
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Facebook Marketing. An Hour a Day
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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing o…
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Technology at the Margins. How IT Meets the Needs of Emerging Markets
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Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margin…
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Master Data Management in Practice. Achieving True Customer MDM
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In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more q…
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Confessions of a Successful CIO. How the Best CIOs Tackle Their Toughest Business Challenges
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Be the most effective CIO you can be—by learning from the best in the business Today's Chief Information Officers must be an entirely new breed of tec…
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What You Need to Know about Economics
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George Buckley & Sumeet Desai: What You Need To Know About Economics Economics Matters. But with confusing things like GDP and interest rates, it’s of…
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Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time
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Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart business…
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Mobile Marketing. An Hour a Day
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A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile m…
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Knowledge Automation. How to Implement Decision Management in Business Processes
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A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Busines…
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The Sentient Enterprise. The Evolution of Business Decision Making
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Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across …
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Getting Ahead. Three Steps to Take Your Career to the Next Level
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A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the U…
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Have a Nice Conflict. How to Find Success and Satisfaction in the Most Unlikely Places
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How to successfully navigate and prevent conflict From the publishers of the popular Strength Deployment Inventory, Have a Nice Conflict follows one m…
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FX Trading. A Guide to Trading Foreign Exchange
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Your total plain-English guide to trading Forex Open 24 hours a day, 5½ days per week, and trading nearly $4 trillion (US) per day, Forex is the bigge…
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Business Forecasting. Practical Problems and Solutions
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A comprehensive collection of the field's most provocative, influential new work Business Forecasting compiles some of the field's important and influ…
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Connect. How to Use Data and Experience Marketing to Create Lifetime Customers
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Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful…
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Be the Solution. How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems
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Praise for Be the Solution «In the past, many believed you either went into 'public service' to do good, or you 'went into business' to make money. Fe…
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The Trusted Advisor Fieldbook. A Comprehensive Toolkit for Leading with Trust
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A practical guide to being a trusted advisor for leaders in any industry In this hands-on successor to the popular book The Trusted Advisor, you'll fi…
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No Excuses. How You Can Turn Any Workplace into a Great One
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The business leader's guide to creating a great workplace from the Great Place to Work Institute In this follow-up guide to The Great Workplace, exper…
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Trailblazers. How Top Business Leaders are Accelerating Results through Inclusion and Diversity
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Make diversity your competitive advantage To reap the full benefits of diversity and inclusion, today's forward thinking companies look past «diversit…
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Monetizing Your Data. A Guide to Turning Data into Profit-Driving Strategies and Solutions
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Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems…
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