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Laddering. Unlocking the Potential of Consumer Behavior
Laddering. Unlocking the Potential of Consumer Behavior
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no…
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Business Genius. A More Inspired Approach to Business Growth
Business Genius. A More Inspired Approach to Business Growth
At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and i…
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The Dark Side of Organizational Behavior
The Dark Side of Organizational Behavior
In one comprehensive collection, The Dark Side of Organizational Behavior provides a framework for understanding the most current thinking on the nega…
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Facebook Marketing All-in-One For Dummies
Facebook Marketing All-in-One For Dummies
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for b…
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Never by Chance. Aligning People and Strategy Through Intentional Leadership
Never by Chance. Aligning People and Strategy Through Intentional Leadership
Praise for Never By Chance «Joe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large a…
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Building an Innovative Learning Organization. A Framework to Build a Smarter Workforce, Adapt to Change, and Drive Growth
Building an Innovative Learning Organization. A Framework to Build a Smarter Workforce, Adapt to Change, and Drive Growth
Institute a culture of learning to boost organizational performance and agility What makes organizations successful? Today, most successful companies …
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Brazil Is the New America. How Brazil Offers Upward Mobility in a Collapsing World
Brazil Is the New America. How Brazil Offers Upward Mobility in a Collapsing World
Look to Brazil for safe, stable investments As the future of the American economy seems to get bleaker by the day, it is tempting to look abroad for b…
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Master Your Mind. Counterintuitive Strategies to Refocus and Re-Energize Your Runaway Brain
Master Your Mind. Counterintuitive Strategies to Refocus and Re-Energize Your Runaway Brain
You’ll get there faster if you just slow down Master Your Mind offers a bit of perspective and a lot of insight for anyone seeking long-term success. …
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Innovative Intelligence. The Art and Practice of Leading Sustainable Innovation in Your Organization
Innovative Intelligence. The Art and Practice of Leading Sustainable Innovation in Your Organization
Innovation is a key source of competitive advantage, but it remains frustratingly elusive for many organizations. This book shows you how to close the…
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Managing For Dummies
Managing For Dummies
The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involve…
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Lean Six Sigma For Dummies
Lean Six Sigma For Dummies
Maximise the quality and efficiency of your organisation with Lean Six Sigma Are you looking to make your organisation more effective and productive? …
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Corporate Resiliency. Managing the Growing Risk of Fraud and Corruption
Corporate Resiliency. Managing the Growing Risk of Fraud and Corruption
Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption is written for members of boards of directors and audit committees, senior exe…
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Results that Matter
Results that Matter
Today's communities—whether they are currently strong, or struggling to survive—face difficult challenges if they want to be tomorrow's healthy, vibra…
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Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World
Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competiti…
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Business Process Outsourcing
Business Process Outsourcing
Many corporations are currently restructuring their business processes in order to become more competitive and cost effective. Once the decision has b…
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Cause Marketing For Dummies
Cause Marketing For Dummies
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a n…
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Monetizing Your Data. A Guide to Turning Data into Profit-Driving Strategies and Solutions
Monetizing Your Data. A Guide to Turning Data into Profit-Driving Strategies and Solutions
Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems…
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Training Fundamentals. Pfeiffer Essential Guides to Training Basics
Training Fundamentals. Pfeiffer Essential Guides to Training Basics
Training Fundamentals is a no-nonsense, practical overview of training, filled with useful information, best practices, and proven strategies to help …
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Event Processing for Business. Organizing the Real-Time Enterprise
Event Processing for Business. Organizing the Real-Time Enterprise
Find out how Events Processing (EP) works and how it can work for you Business Event Processing: An Introduction and Strategy Guide thoroughly describ…
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Трансформатор. Как создать свой бизнес и начать зарабатывать
Трансформатор. Как создать свой бизнес и начать зарабатывать
Дмитрий Портнягин – простой парень родом из Тынды, который рано потерял отца и, оказавшись в сложной ситуации, в окружении людей без целей, смог подня…
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Running a Restaurant For Dummies
Running a Restaurant For Dummies
The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant – because they want to…
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Pricing Done Right. The Pricing Framework Proven Successful by the World's Most Profitable Companies
Pricing Done Right. The Pricing Framework Proven Successful by the World's Most Profitable Companies
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pri…
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Процесс принятия и реализации управленческих решений
Процесс принятия и реализации управленческих решений
В процессе достижения организацией намеченных целей неминуемо возникает значительное количество проблем. В основе проблемы лежит сложная ситуация, кот…
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Innovation Engine. Driving Execution for Breakthrough Results
Innovation Engine. Driving Execution for Breakthrough Results
How to implement an innovation engine in any organization Innovation is often sought and is in high demand today. At the same time it is often misunde…
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The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold Hard-nosed business advice for gaining competitive…
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Getting Started in Currency Trading. Winning in Today's Market
Getting Started in Currency Trading. Winning in Today's Market
The definitive introduction to FOREX trading Getting Started in Currency Trading, Fourth Edition is both an introduction and a reference manual for be…
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Планирование
Планирование
Эта книга своего рода гимн предпринимательству. О его сложном и увлекательном пути, о его подводных камнях и сверкающих звездах, о том как относиться …
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Grabbing Lightning. Building a Capability for Breakthrough Innovation
Grabbing Lightning. Building a Capability for Breakthrough Innovation
Established companies are clamoring for breakthrough innovation, but are often hamstrung by the highly reliable, repeatable processes of their managem…
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Managing Electronic Records. Methods, Best Practices, and Technologies
Managing Electronic Records. Methods, Best Practices, and Technologies
The ultimate guide to electronic records management, featuring a collaboration of expert practitioners including over 400 cited references documenting…
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Instant Wealth Wake Up Rich!. Discover The Secret of The New Entrepreneurial Mind
Instant Wealth Wake Up Rich!. Discover The Secret of The New Entrepreneurial Mind
How to build wealth with passion and purpose The power to create great wealth is already within you. But monetizing that raw energy doesn’t happen by …
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Decide. Work Smarter, Reduce Your Stress, and Lead by Example
Decide. Work Smarter, Reduce Your Stress, and Lead by Example
How to make better decisions and achieve your goals What shapes a person's career and life, and defines them as a leader? Their decisions. We all want…
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Технология формирования и продвижения гостиничного продукта
Технология формирования и продвижения гостиничного продукта
Рассматривается специфика формирования и продвижения гостиничного продукта, связанная с особенностями развития рынка гостиничных услуг, проанализирова…
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Getting Started in Speaking, Training, or Seminar Consulting
Getting Started in Speaking, Training, or Seminar Consulting
How to make a living speaking, training, and running workshops and seminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or m…
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Managing Energy Risk. An Integrated View on Power and Other Energy Markets
Managing Energy Risk. An Integrated View on Power and Other Energy Markets
An overview of today's energy markets from a multi-commodity perspective As global warming takes center stage in the public and private sectors, new d…
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The Trusted Advisor Fieldbook. A Comprehensive Toolkit for Leading with Trust
The Trusted Advisor Fieldbook. A Comprehensive Toolkit for Leading with Trust
A practical guide to being a trusted advisor for leaders in any industry In this hands-on successor to the popular book The Trusted Advisor, you'll fi…
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The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery
The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company siz…
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Fit. When Talent And Intelligence Just Won't Cut It
Fit. When Talent And Intelligence Just Won't Cut It
Understand where you fit to understand where you'll excel Fit: When Talent and Intelligence Just Won't Cut It answers the fundamental performance ques…
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Time Management for Event Planners. Expert Techniques and Time-Saving Tips for Organizing Your Workload, Prioritizing Your Day, and Taking Control of Your Schedule
Time Management for Event Planners. Expert Techniques and Time-Saving Tips for Organizing Your Workload, Prioritizing Your Day, and Taking Control of Your Schedule
Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home b…
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The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos
The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand b…
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Corporate Resiliency. Managing the Growing Risk of Fraud and Corruption
Corporate Resiliency. Managing the Growing Risk of Fraud and Corruption
Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption is written for members of boards of directors and audit committees, senior exe…
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Управление персоналом гостиничного предприятия
Управление персоналом гостиничного предприятия
В учебном пособии подробно рассматриваются сущность управления персоналом гостиничного предприятия; специфика кадровой политики в области гостеприимст…
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Bridging the Soft Skills Gap. How to Teach the Missing Basics to Todays Young Talent
Bridging the Soft Skills Gap. How to Teach the Missing Basics to Todays Young Talent
Solve the number one problem with today's young workforce—the soft skills gap The number one challenge with today's young talent is a problem hiding i…
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IT-Driven Business Models. Global Case Studies in Transformation
IT-Driven Business Models. Global Case Studies in Transformation
A look at business model innovation's crucial role in today's global business environment . Showing organizations how business model innovation should…
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Brand for Talent. Eight Essentials to Make Your Talent as Famous as Your Brand
Brand for Talent. Eight Essentials to Make Your Talent as Famous as Your Brand
Praise for Brand for Talent «As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important t…
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The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developin…
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