Управление бизнесом

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its mo…

In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more cu…

Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your w…

The easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Comp…

Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern wor…

Inspiring lessons on business and life from Frank Savage Frank Savage's is an unlikely success story. Raised in segregated Washington, DC, by his moth…

Outsmart the traps that are holding you back from success! Trap Tales is your guide to avoiding the seven obstacles that ensnare people every day. We …

A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the U…

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 perce…

Наш эксперт Святослав Бирюлин – преподаватель Русской Школы Управления, бизнес-консультант, эксперт по стратегическому планированию – поделится своим …

An inside account of how McDonald's turns diversity into success Everyone knows McDonald's, one of the most recognizable brand names in the world. But…

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where cust…

Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategi…

How to find great employees, make great hires, and take your business to the next level It is always easy to find people who want a job, but it's neve…

In a series of articles specifically commissioned for this volume, some of today's most distinguished business ethicists survey the main areas of inte…

What to say in today's toughest workplace situations Whatever trust previously existed between employer and employee has been torn into millions of pi…

В учебнике всесторонне и последовательно изложен широкий комплекс актуальных вопросов коммерческой деятельности: сущность и содержание коммерческой ра…

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, desc…

Use technology to increase loyalty and productivity in your employees 50 Digital Team-Building Games offers fun, energizing meeting openers, team acti…

In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro’s Always a Winner uses extensive res…

В этом материале хочу поделиться своим опытом и наработками по организации удаленной коммуникации. Для того, чтобы удаленная коммуникация была наибол…

In this in-depth overview of Australia's economy, Michael Enright and Richard Petty – leading scholars on international competition—look at the data b…

В учебнике освещены общие представления об основных вехах истории предпринимательства в мире и России. Дан обзор главных вопросов дискуссии об этическ…

Insider secrets to competing-and winning-in the tech-savvy marketplace The new generation of technology savvy workers is changing the way we look at p…

The next twenty years will be completely unlike the last twenty years. The world is in economic crisis, and there are no easy fixes to our predicament…

Survive and thrive in today's economy These are make-or-break times for business leaders. In today's defining moment, the «New Economy,» CEOs and othe…

A straightforward guide to the role of IT departments and vendor's in assisting organizations in going green with the aid of IT-related resources and …

This fascinating book demonstrates that to be a good communicator and therefore an effective manager, a person must have five qualities in order to be…

Разбираемся, как пандемия повлияла на бизнес, какие меры поддержки предусмотрены государством и как технологии меняют нашу жизнь, пока мы сидим дома. …

В учебнике рассматриваются исторические, теоретические и методологические основы современного менеджмента. Освещаются вопросы планирования, организаци…

Ask the right questions and get improved, sustained employee performance Since technology has made it easy to access, share, and distribute company da…

A decade on from its birth, emotional intelligence is attracting more attention than ever before. Why? Because of its proven connection to performance…

Practical, step-by-step guidance for corporations, universities and government agencies to protect and secure confidential documents and business reco…

You can find profitable, fulfilling work after 50! Kerry Hannon's national bestseller, Great Jobs for Everyone 50+, has become the job-hunting bible f…

Наш эксперт Юлия Жижерина – преподаватель Русской Школы Управления, консультант в области трудовых отношений, автор ведущих журналов по управлению пер…

The business leader's guide to creating a great workplace from the Great Place to Work Institute In this follow-up guide to The Great Workplace, exper…

Если вы хотите разрабатывать по методике Scrum программные продукты, способные удовлетворить любого заказчика, то в этой книге вы обнаружите единый ис…

Be the most effective CIO you can be—by learning from the best in the business Today's Chief Information Officers must be an entirely new breed of tec…

Praise for Thiagi's first Jolts! «If you facilitate group learning or change management, you won't want to miss this one!» —Elaine Biech, author of Bu…

Praise for Career Distinction «Hands down, this book is the bible on branding for your career!» – Susan Britton Whitcomb, author of Job Search Magic «…

From one of the most respected names in business and leadership, a rare look at the specifics of how great leaders achieve «common purpose» and succes…

Trust in business is at an all-time low, but more people than ever claim that working for an ethical company matters to them. Something has to change.…

Almost 70% of mergers fail, yet deals are essential for growing world-class companies. Therefore they must use all the tools and techniques at their d…

М. А. Иванов – профессиональный консультант по управлению, прошедший вместе с российским бизнесом практически всю его бурную историю. Он убежден: внеш…

Betrayal! Corruption! Software engineering? Industry experts Johann Rost and Robert L. Glass explore the seamy underbelly of software engineering in t…