Техника продаж

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transf…

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivat…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry…

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital markete…

Этот текст – сокращенная версия книги Чета Холмса «Совершенная машина продаж. 12 проверенных стратегий эффективности бизнеса». Только самые ценные мыс…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’…

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psyc…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

«Перед вами книга, которая пригодится каждому. Ведь всем нам ежедневно приходится ходить по магазинам и приобретать разные товары. Пусть на дворе криз…

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they ar…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current …

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They…

Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an inve…

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…

"Продажи на миллион. Как сделать так, чтобы клиенты возвращались" — это практическое руководство, которое поможет вам не просто привлечь клиентов, но …

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest ap…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-…

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up t…

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulation…

Практический курс известного бизнес-тренера Евгения Жигилия по успешному общению, который позволит освоить техники переговоров, успешно отрабатывать в…

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business els…

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distin…

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 's…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of cu…

Джонни Вуд — маркетолог и обаятельный джентльмен, который делится своими наработками в воронках онлайн продаж. Эта книга для экспертов-новичков, котор…

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase …

В условиях невероятно ускоренной конкурентной борьбы, важно наличие быстро применимых решений! Предлагаю вашему вниманию краткое методическое пособие …

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and…

How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the eco…

Какая она, Женщина-легенда? — Знает, чего хочет и реализует свои желания — Проявленная и полна энергии. У нее есть любимая деятельность — Чувствует в…

Содержание: 1. Договор с корпорацией без тендера 2. Вся соль в процедуре 3. Действия после проведения расчётов 4. Подписи на договоре и его хранение 5…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

Этот текст – сокращенная версия книги Джордана Белфорта «Метод „Волка с Уолл-стрит“: откровения лучшего продавца в мире». Только самые ценные мысли, и…

В этой книге я разложил процесс продажи на составляющие и подробно разбираю все, что влияет или может повлиять на результат в личных продажах. Я прекр…

Книга основана на многолетнем успешном, практическом опыте автора по консультированию десятков компаний как малого, так и среднего бизнеса обуви и акс…

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities…

Эта книга содержит таблицы, графики и иллюстрации в виде ПДФ-файла, который вы можете скачать на странице аудиокниги на сайте после её покупки. Каково…

Этот текст – сокращенная версия книги Эрика Петерсена, Тима Ристерера, Конрада Смита и Шерил Джоффрион «Три диалога о ценности. Как создать, обосноват…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up the phone…

Курс Менеджер по продажам и обработке заказов содержит материалы по организации работы менеджера по текущим продажам и обработке заказа, работающего в…

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson look…