Техника продаж

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, yo…

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.

The guide to listening, building trust, and selling what the buyer wants Everyone sells—in every aspect of your life and no matter what your professio…

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most ex…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…

In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among p…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contr…

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…

Как продавать ручную работу в интернете, как зарабатывать на своих мастер-классах? Татьяна Лукьянова, создатель курса «Желтая кнопка», автор и ведущая…

In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong w…

"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales trai…

The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business …

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the mani…

Незаменимое руководство для B2С-продаж. Из этой книги вы узнаете о стратегиях составления мощного коммерческого предложения, реальные кейсы и инструкц…

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which all…

Praise for The Secrets of Power Selling «Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting thei…

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, no…

The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the …

Тема продаж в переписке сейчас одна из самых актуальных на рынке. Все хотят узнать, как легко продавать свои услуги/продукты и затрачивать минимум вре…

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenome…

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no lo…

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadersh…

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, traini…

Многие собственники бизнеса думают, что в компании нет продаж, потому что вокруг плохие менеджеры, никто не хочет и не умеет работать. Анна Сорокина с…

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an…

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it…

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now deliver…

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,…

Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone invo…

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female…

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate refe…

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry …

Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocke…

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your p…

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company,…

Praise for LEAD, SELL, OR GET OUT OF THE WAY «As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Le…

The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople f…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leader…

"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world w…

Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coachin…

Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches…

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No pr…

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and mor…