Техника продаж

Воронка продаж – это маркетинговая модель, которая описывает путь покупателя от первичного привлечения внимания до приобретения товара или услуги. Выс…

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate refe…

How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh …

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and e…

Наш эксперт Дмитрий Ермаков – преподаватель программы Mini MBA Русской Школы Управления, эксперт по маркетингу – поделился своим мнением об этой книге…

«Продажник идет в сеть. Как продавать через мессенджеры и соцсети» – новая книга Владимира Якубы, бизнес-тренера, трижды признанного лучшим в професси…

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, lo…

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant.…

Клиенты все чаще отказываются от личного общения, предпочитая переписку в мессенджерах и социальных сетях. Чтобы доводить каждый контакт до сделки, не…

Наш эксперт Анна Дочкина – преподаватель Русской Школы Управления, бизнес-тренер, бизнес-консультант, кандидат экономических наук – уверена, что эта к…

Книга о том, как вдохновить команду продаж на подвиги с помощью персональных и командных инструментов нематериальной мотивации. Объем материала и успе…

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadersh…

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business els…

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are w…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о том, почему э…

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you jus…

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke ex…

Наш эксперт Алексей Покотилов – преподаватель Русской Школы Управления, консультант по менеджменту и управлению продажами – рассказал о том, почему эт…

Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive …

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.

Praise for LEAD, SELL, OR GET OUT OF THE WAY «As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Le…

Аудиокнига от бизнес – наставника! Рекомендуется всем продавцам и руководителям, тем, кому доводится общаться с клиентами как при личных встречах, так…

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for spon…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the tale…

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which all…

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they ar…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your p…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenome…

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now deliver…

Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre Führung so…

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and mor…

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson look…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of cu…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships …

В новой аудиокниге Владимир Якубы собраны самые крутые стратегии: освойте их – и вам открыта дорога в клуб профессионалов, «продажников на всю голову»…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – поделился своим мнением о…

Это не сухая методичка, а первая обучающая книга для администратора детского центра, написанная простым и понятным языком. Книга предлагает начинающем…