Техника продаж

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry…

Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…

В учебном пособии рассмотрены факторы внешнего и внутреннего влияния на поведение потребителей, изложены вопросы восприятия потребителем товаров, конс…

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone…

В учебнике изложены теоретические основы товароведения и экспертизы. Даны сведения о классификации и ассортименте товаров. Подробно рассмотрены основн…

Инфобизнес - это сфера, которая получила настоящий прорыв во время пандемии. Ни в школе, ни в университете мы не получаем практических навыков, которы…

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No pr…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…

Сложные продажи — это продажа людям и организациям, когда сумма сделки достаточно велика, а в решении о покупке участвуют несколько человек. С кем и…

Алекс Яновский – мультимиллионер, бизнес-практик, наставник многих молодых успешных бизнесменов. Инвестор и совладелец сети ресторанов «Суши Мастер». …

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smart…

Продажи ради продаж давно не работают. Нужно уметь заражать идеей: себя, сотрудников, клиентов. Это руководство поможет вам написать собственные скрип…

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Eff…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the eco…

Воронка продаж – это маркетинговая модель, которая описывает путь покупателя от первичного привлечения внимания до приобретения товара или услуги. Выс…

Непроданные остатки – это боль. Особенно в сфере девелопмента. Упущенная прибыль, недополученные деньги, усталость и разочарование. Эта книга поможет …

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketin…

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о том, чем разл…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding an…

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Tod…

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, no…

Тренинг по переговорам для продаванов от Игоря Рызова – ведущего российского эксперта, дважды победителя премии «Деловая книга года в России». В этой …

В учебном пособии рассмотрены вопросы, которые знакомят с теоретическими основами товароведения и экспертизы продовольственных и непродовольственных т…

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities…

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no lo…

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities T…

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

Как-то раз в соседних креслах самолета оказались маркетолог Олег Лихачев, владелец сети продуктовых магазинов Кирилл Борисович и хозяйка магазина детс…

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the tale…

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bol…

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service bus…

Агентства недвижимости могут помочь девелоперам продать больше и дороже, девелоперы – обеспечить агентствам фронт работ и отличные заработки. Однако р…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…