Зарубежная деловая литература

The must-read guide to understanding corporate politics in order to get ahead Designed to provide the reader with an understanding of corporate politi…

Полное и подробное руководство по поисковой оптимизации (SEO) для специалистов по раскрутке сайтов всех уровней. Изложены основы работы поисковых движ…

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have gui…

В монографии впервые рассматривается методология диффундирования маркетинга в производственный процесс промышленного предприятия. Цель систематическог…

Предлагаемая вниманию читателя книга есть попытка методологического представления результатов работы автора и других исследователей в области маркетин…

Want to make your workplace more sustainable, get ahead in your career and improve your reputation? Want to help your company or organisation save mon…

Betrayal! Corruption! Software engineering? Industry experts Johann Rost and Robert L. Glass explore the seamy underbelly of software engineering in t…

‘Arguably the book for 2018’ Arifa Akbar, ObserverThe long-awaited, inspirational guide to life for a generation of black British women inspired to ma…

Take control of your personal finances with this concise, timely and indispensable guide, from acclaimed money expert Laura Whateley.Ten years on from…

Монография отражает результаты исследований, направленных на выявление особенностей маркетинговых коммуникаций, которые применяются в сфере услуг, и н…

«Маркетинг 6.0» – это выход за рамки привычных концепций. Филип Котлер, всемирно известный гуру маркетинга, рассказывает о метамаркетинге – подлинном …

Hier geht es nicht um Investitionen, sondern um die Funktionsweise der Blockchain-Technologie und ihre mögliche zukünftige Nutzung Anstatt über Invest…

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most…

The second edition of Benefits Management has been updated with current examples, further insights from experience and recent research. It shows how t…

Learn what to expect—and what's expected—as an expert witness Serving as a financial expert witness or consultant in lawsuits is a stressful, challeng…

7 simple steps to help you get what you want from networkingNetworking: get it right, and it provides an opportunity for learning and expanding your b…

Coaching Brain in Mind Foundations for Practice David Rock and Linda J. Page, PhD Discover the science behind brain-based coaching By understanding ho…

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and mod…

The Way of Nowhere is a business book by the UK’s hottest change management consultancy who have led transformations in some of Britain’s biggest and …

Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of …

7 simple steps to transform your presentationsSpeaking in front of an audience can be tough. Believe it or not, working out what you want to say is of…

Harry Bingham used to be an economist and a banker and thought he understood money. Then, in autumn 2008, the world stood on the edge of calamity and …

Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading …

В искусстве под разнообразием стоит понимать на только наличие различных персонажей – истории могут быть построены по разным канонам, в основе которых…

В монографии на базе качественно новой концепции организованной целостности рынка предпринята попытка построения онтологии общей теории рынков. Онтоло…

Bestselling author Ken Blanchard brings you the tie-in guide to accompany his TrustWorks! training program.Ken Blanchard is famous for his ability to …

An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story b…

Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains o…

This book advances a design-based approach for the investigation and creation of sustainable organizations. The learning-by-design framework is utiliz…

In-depth Level II exam preparation direct from the CAIA Association CAIA Level II is the official study guide for the Chartered Alternative Investment…

From the authors of the fascinating The Age of Cryptocurrency, comes the definitive work on the Internet’s next big thing: the blockchain.Many of the …

The fascinating tale of how one company spawned a huge international business success story, created legions of new gamblers and revolutionised the wo…

An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did …

The transformative mind-model for performing under stress and making pressure your advantageUsed by the planet’s top performers In Performance Under P…

Монография состоит из двух ключевых направлений, формирующих современный взгляд на маркетинговую политику организаций: инновационного и регионально-от…

An engaging and incisive look at today's top business leaders – visionary and creative mavericks who are changing the way we do business. Inspiring an…

Dan Schwartz has done a masterful job of synthesizing the thoughts of some of the best minds in the private equity business along with his own to crea…

No nonsense solutions from the straight-talking face of British business. IF FUNDAMENTAL REFORM DOES NOT TAKE PLACE THEN WE ARE DEAD IN THE WATER. GLO…

В монографии раскрыты основные положения государственной политики в сфере бизнеса и предпринимательства в 1990—2000-е гг., обобщен и проанализирован о…

McKINSEY'S TRUSTED GUIDE TO TEACHING CORPORATE VALUATION, NOW IN ITS 25TH YEAR Valuation, University Edition, Sixth Edition, is filled with the expert…

Twenty years after creating the phenomenal bestselling classic The One Minute Manager, Ken Blanchard returns to its roots with the most powerful and e…

The value-at-risk measurement methodology is a widely-used tool in financial market risk management. The fifth edition of Professor Moorad Choudhry’s …

Features updated material and a special foreword from Arianna for the UK audienceIt’s not an exaggeration to say that the hard-working, average citize…

The non-technical handbook for cyber security risk management Solving Cyber Risk distills a decade of research into a practical framework for cyber se…

Dive deeper into SPSS Statistics for more efficient, accurate, and sophisticated data analysis and visualization SPSS Statistics for Data Analysis and…