Зарубежная деловая литература

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience a…

China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors underst…

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works – that …

Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand o…

Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills yo…

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why…

Real leadership that leads to high engagement, higher performance, and a culture of accountability As president and CEO of Scripps Health, one of Amer…

A deeply human-centered perspective on the origins of America's food Where Am I Eating? bridges the gap between global food producers and the American…

Recognize, develop, and embody great leadership Seven Disciplines of A Leader is a comprehensive manual for building better leaders. Author and execut…

"The average life expectancy at «birth» of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years. Firms are born, they …

The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful an…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

Be a more effective leader with strategic thinking Leading with Strategic Thinking reveals what effective leaders do differently. Eschewing the one-si…

Venture deep into the heart of finance's weird and wonderful paradoxes Dinosaur Derivatives and Other Trades is an entertaining and compelling tour de…

An accessible look at the art of investing and how to adopt the practices of top professionals What differentiates the highly successful market practi…

Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with …

A detailed system that will help you achieve your professional and personal goals Moving the Needle provides both the «kick in the pants» and the game…

Clear, actionable guidance toward managing a major leadership change Transitions at the Top is an insightful, informative guide to navigating a change…

Increase the odds you won't run out of money in retirement – using debt! Conventional wisdom is wrong – being debt free in retirement may actually inc…

Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business le…

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and …

Everything you need to confidently make real estate part of your investing plan Do you want to get involved in real estate investing, but aren't quite…

Incorporate effective time management and transform your life If you always feel like there's not enough time in the day to get everything accomplishe…

Exploit your offshore status to build a robust investment portfolio Most of the world's 200 million expats float in stormy seas. Few can contribute to…

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

Construct a portfolio that is sure to outperform market averages Warren Buffett had it right all along. Now it's your turn to learn how to construct a…

Make the right hires every time, with an analytical approach to talent Predicting Success is a practical guide to finding the perfect member for your …

Guarantee your retirement income with a DIY pension Pensionize Your Nest Egg describes how adding the new approach of «product allocation» to the trie…

A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest econom…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

The original guide to creating wealth! With this seminal book, Wallace Wattles popularized the Law of Attraction, the powerful concept that inspired T…

"The first thing you think is where's the edge, where can I make a bit more money, how can I push, push the boundaries. But the point is, you are gree…

Secure your financial future before the next big bubble bursts Aftershock provides a definitive look at the economic climate still ahead in 2015—and b…

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital markete…

Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for…

How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge f…

Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to su…

Everything you need to make the most of building information modeling If you're looking to get involved in the world of BIM, but don't quite know wher…

Who are Asia's biggest business leaders? What kind of leadership skills and philosophies do they possess that have put them at the forefront of their …

Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powe…

Take your photos from «meh» to «wow!» with Photoshop Elements 13 and this expert guide Photoshop Elements 13 For Dummies is your guide to picture perf…

What does it mean in practice to be a values-based leader? When faced with real situations, how can you be your best self and create best teams—while …

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes t…