Зарубежная деловая литература

This book reveals the three most important capabilities leaders must demonstrate today: the ability to set strategy, empathize with others, and take r…

The Carver Policy Governance Guide series includes six booklets that offer board members a description of John Carver's Policy Governance model of boa…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

Es stellt sich längst nicht mehr die Frage, ob der Crash kommen wird – sondern lediglich wann. Denn alle Maßnahmen zur Banken-, Länder- und Eurorettun…

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly…

An engaging look at how modern finance almost destroyed our global economy Over the last thirty years, capital markets have been restructured through …

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and …

Leadership coaching has become vitally important to today?s most successful businesses. The Art and Practice of Leadership Coaching is a landmark reso…

Intelligente Mülleimer, Kühe mit Schrittzählern, selbstfahrende Autos: Einst Fiktion, heute Fakt. Noch dazu Symptome größerer Umwälzungen, die alle Le…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Advice for women from women for negotiating their own leadership careers This is a practical guide for any woman dealing with a demanding role. Drawin…

А вы знали, что для человека естественно думать, используя либо левое, либо правое полушарие мозга? Выяснив, какое полушарие у вас ведущее, вы сможете…

Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and N…

Getting Started in Currency Trading is both an introduction and reference tool for beginning and intermediate foreign exchange (Forex) traders. This i…

Praise for Made in Canada Leadership «As an energy delivery company that takes great pride in our commitment to sustainable development, Enbridge reco…

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It…

The United States has been spending its way deeper and deeper into the red, and saddling future generations with the mess–but who's paying attention? …

"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the m…

Industry experts share their insight and tell you why: Unified managed accounts represent the future of the managed money industry. «No other platform…

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relatio…

Praise for The Art of Constructive Confrontation «There's no magic formula for building a successful enterprise, large or small. If you're in the busi…

Master Traders introduces you to an outstanding group of financial experts—from seasoned hedge fund managers to top technical analysts—who discuss the…

Не можете сосредоточиться на работе? Постоянно отвлекаетесь на проверку электронной почты, социальные сети и новостные ленты? Пора воспользоваться сов…

When it was first published in 1992, the first edition of Leadership for the Common Good presented a revolutionary approach to community and organizat…

Many blacks in the workplace face a set of dynamics unique to being African American in a traditionally white, male-dominated world. In this landmark …

Распространение социальных сетей, сайтов отзывов и форумов изменило историю бизнеса. Теперь один негативный пост может обрушить ваше дело и лишить ком…

Легендарная книга по продающим текстам. В ней Джо Витале, один из самых высокооплачиваемых в мире копирайтеров, раскрывает принципы гипнотического пис…

Praise for Selling Luxury «Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals …

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the bel…

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a bus…

Биография легендарного основателя мультимедийной империи, обладателя 26 статуэток «Оскар», подарившего миру Микки Мауса, Дональда Дака, Золушку, Питер…

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

Bullish Thinking is packed with hard-hitting true stories of financial professionals who have faced the many job stressors that fill this competitive …

LEADERSHIP IS A CALLING The world needs women who say «YES!» and lead. Is this you? Gain actionable insights from diverse women worldwide who share th…

With this extensively upgraded second edition, Dean Anderson and Linda Ackerman Anderson solidify their status as the leading authorities on change le…

The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series…

Bayesian Methods in Finance provides a detailed overview of the theory of Bayesian methods and explains their real-world applications to financial mod…

The first book to provide a comprehensive history of the financial planning profession The financial services field has been revolutionized in the las…

Start and Grow Your Faith-Based Nonprofit offers clear guidance on how to fund and manage a faith-based social ministry. If you have been called by Go…

Play It Forward details the remarkable journey of Joan Barnes, founder and former CEO of Gymboree, and how she learned to align her inner life with ou…

Умение влиять на мнение других людей – залог успеха в любом деле. Но далеко не все этим умением обладают. Дейв Лахани утверждает, что умение быть убед…

Die Betreuungsqualität ist ein zentraler Erfolgsparameter der Arbeit von Pharma-Referenten. Das Konzept der Regionalen Kundenzufriedenheitsanalyse (RK…

Making great trades in a directionless market can be a challenge, and directionless markets occur more frequently than bull and bear markets combined.…

"A terrific read not only for senior leaders and executives but also for employees seeking growth in complex organizations. Goldstein and Read dissect…

A revised and updated guide to bridging relationship creationwith relationship capitalization Relationship Economics isn't about taking advantage of f…