Зарубежная деловая литература

In order to succeed in today’s competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees…

How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but m…

Когда в последний раз вы позволяли себе по-настоящему ничего не делать – без телефона, дел и списков задач? Нас учат оптимизировать каждый час, но моз…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way t…

Inside the Trillion Dollar Industry That Owns Everything What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all cu…

В мире, где классический маркетинг больше не дает стабильных результатов, Котлер предлагает новый подход: предпринимательский маркетинг – способ дейст…

Get your organization's expertise out of its silos and make it flow-with lessons from over a decade of experience Looking at knowledge management in a…

The whole world is witnessing radical economic changes. Traditional markets are stagnating; global markets are emerging. Business processes are becomi…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dre…

Деловые игры являются активной формой приобретения социально-экономической компетентности. В учебном пособии рассмотрены компьютерные деловые игры, а …

An in-depth look at the failure of Wall Street's «proven» financial models Origami is the Japanese art of folding paper into intricate and aesthetical…

The business leader's guide to encouraging continuous innovation in any organization Innovation governance is a hot topic in the business world. In a …

This book takes stock of the state of the question on innovation in a particular area of education and training. But for this it must be noted that ec…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This…

Рассмотрены практические вопросы, входящие в профессиональные модули: «Организация деятельности службы бронирования гостиничных услуг», «Организация д…

This book reveals the Secrets to Service Success by analyzing four service companies that grew from small beginnings to the leaders in their industrie…

Praise for INVENTORY RECORD ACCURACY «This updated version of Inventory Record Accuracy preserves its humorous and easy-to-read style. Supply chain pr…

This book's unique perspective stems from its “knowledge diamond” framework to examine how individuals, communities, organizations and host industries…

Practical, step-by-step guidance for corporations, universities and government agencies to protect and secure confidential documents and business reco…

Are global city office markets inherently unstable? This examination of office markets in major world cities analyses the flows of capital that create…

Бизнес-роман, который через художественное повествование раскрывает принципы управления, основанные на Теории ограничений (ТОС). Главный герой, директ…

If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on t…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy…

Establish trust with your team by developing a clear decision-making strategy Do you have the opportunity to focus on each decision you make? Chances …

Mortgage markets are more than simply the means by which real estate transactions are financed; they are a key indicator of the level of development o…

There is a strong need for this book by Jeremy Bolland, which dissects all issues relating to securities research. The requirement for better research…

Today’s new breed, eXtreme projects are different. They feature high speed, high change, high complexity, high risk, and high stress. While traditiona…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase …

Освещаются теоретические, методические и прикладные вопросы, необходимые учащимся для изучения дисциплины «География туризма». Рассматриваются основны…

Trade your way to a more profitable portfolio Savvy traders can make money in both up and down markets—and now you can, too! In Trading For Dummies, i…

The Right Projects Done Right! reflects the advances that have been made since the concern for managing multiple projects in organizations first emerg…

This book identifies, defines and explains in detail property-related environmental issues. It is written in an easy-to-follow style and presented in …

A practical retirement planning resource for engineers, scientists, and mathematicians In 1995, Dr. Mike Golio, an electrical engineer, became serious…

Winner of the 2010 PROSE Award for Best Business, Finance, & Management Book! «One Report» refers to an emerging trend in business taking place throug…

Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a …

A worldwide leader in financial trading software shares one of its most successful systems In AbleTrend, Dr. John Wang discloses for the first time, t…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the…

What's driving the burgeoning global Chinese family businesses? Chinese family businesses are the driving force behind Asia's economic prosperity. As …

Invaluable guidance for complete integration of sustainability into reporting and performance management systems Global businesses are under close scr…

Feeling stuck? Find out how to work toward the career of your dreams If you’re slogging through your days in a boring or unrewarding job, it may be ti…

Praise for Zebras and Cheetahs «It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by s…

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical exam…

University endowment managers have generally outperformed the market benchmarks. However, their knowledge has not been well documented in any book. Th…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current …