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Designing Brand Identity. An Essential Guide for the Whole Branding Team
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Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing …
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Brand Valued. How socially valued brands hold the key to a sustainable future and business success
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New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consu…
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Real Confidence. Stop feeling small and start being brave
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Psychologies provides their inspirational yet rigorous approach to the perennial topic of confidence How confident are you? If you feel like your conf…
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Modern Security Analysis. Understanding Wall Street Fundamentals
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A legendary value investor on security analysis for a modern era This book outlines Whitman's approach to business and security analysis that departs …
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Robust Equity Portfolio Management. Formulations, Implementations, and Properties using MATLAB
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A comprehensive portfolio optimization guide, with provided MATLAB code Robust Equity Portfolio Management + Website offers the most comprehensive cov…
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Rogues of Wall Street. How to Manage Risk in the Cognitive Era
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Reduce or prevent risk failure losses with new and emerging technologies Rogues of Wall Street analyzes the recent risk failures and errors that have …
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Managing Energy Risk. An Integrated View on Power and Other Energy Markets
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An overview of today's energy markets from a multi-commodity perspective As global warming takes center stage in the public and private sectors, new d…
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Against the Herd. 6 Contrarian Investment Strategies You Should Follow
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CNBC's Fast Money Commentator Steve Cortes shows how to buck the trend and become a well-informed investor The public needs to think independently and…
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Bounce Forward. How to Transform Crisis into Success
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An inspiring business book that shows leaders and businesspeople how to turn adversity into innovation, productivity, and profitability When he was ju…
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Procurement 20/20. Supply Entrepreneurship in a Changing World
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How to achieve procurement excellence today and evolve to be ready for tomorrow Procurement entrepreneurship pays. High-performing procurement teams c…
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Inspired Leadership. How You Can Achieve Extraordinary Results in Business
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Elevate your leadership to achieve the extraordinary Inspired Leadership is the essential guide to performing at the highest level every day. As CEO o…
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JK Lasser's New Rules for Estate, Retirement, and Tax Planning
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Current, relevant estate, retirement and tax planning strategies with expert insight and advice JK Lasser's New Rules for Estate, Retirement and Tax P…
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Leading the Fundraising Charge. The Role of the Nonprofit Executive
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Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organization In today's donor-focu…
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Insurance Fraud Casebook. Paying a Premium for Crime
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Real case studies on insurance fraud written by real fraud examiners Insurance Fraud Casebook is a one-of-a-kind collection consisting of actual cases…
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What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …
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Investing in Income Properties. The Big Six Formula for Achieving Wealth in Real Estate
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Create income property wealth If you think tycoons are the only ones who can make big money in commercial real estate, think again. In Investing in In…
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Emotional Intelligence Pocketbook. Little Exercises for an Intuitive Life
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A practical «how-to» guide to changing the way you think about your emotions Bestselling personal development author Gill Hasson is back with this poc…
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Contemporary Islamic Finance. Innovations, Applications and Best Practices
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A comprehensive look at the innovations, applications, and best practices of Islamic finance Islamic-compliant finance is transacted in every major wo…
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Elevate. The Three Disciplines of Advanced Strategic Thinking
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According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of a…
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Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th…
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Wealth Management Unwrapped, Revised and Expanded. Unwrap What You Need to Know and Enjoy the Present
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You are the CEO of My Wealth, Inc. – so Take Charge! Wealth Management Unwrapped provides you with the tools and tips you need to take back control an…
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UnProfessional. How a 26-year-old University Dropout Became a Self-made Millionaire
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A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in today’s business world To be unprofession…
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Fair Value Measurement. Practical Guidance and Implementation
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FAIR VALUE MEASUREMENT Practical Guidance and Implementation «Writing Fair Value Measurement was a monumental task fraught with controversy not only i…
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Mind Over Markets. Power Trading with Market Generated Information, Updated Edition
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A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a…
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Dim Sum Bonds. The Offshore Renminbi (RMB)-Denominated Bonds
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A comprehensive guide to understanding and assimilating into dim sum bond markets The expansive growth of the dim sum bond market in the last five yea…
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Culture Hacker. Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance
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HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY «I LOVE THIS BOOK!» —CHESTER ELTON, New York Times bestselling author of All In and W…
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Selfish, Scared and Stupid. Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence
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Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavi…
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Alternative Investments. Instruments, Performance, Benchmarks and Strategies
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A comprehensive guide to alternative investments that reveals today's latest research and strategies Historically low interest rates and bear markets …
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Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels
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Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and t…
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Startup Leadership. How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises
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Anyone can start a business. But only leaders can succeed. Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises …
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Power Phone Scripts. 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
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Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? H…
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Emergent. Ignite Purpose, Transform Culture, Make Change Stick
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Traditional hierarchical structures are falling – is your organisation ready? Emergent provides a handbook for navigating – and thriving in – the new …
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The Human Equity Advantage. Beyond Diversity to Talent Optimization
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A fresh approach to the old problem of «diversity fatigue» Trevor Wilson, global diversity strategist and visionary leader, presents a fresh, new mana…
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Big Data Marketing. Engage Your Customers More Effectively and Drive Value
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Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of…
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The Lean Enterprise. How Corporations Can Innovate Like Startups
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#1 Amazon Bestseller in Lean Management Discover the methods of lean startups that can revolutionize large organizations and their products Even in a …
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Happy Accidents. The Transformative Power of "YES, AND" at Work and in Life
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Stop saying 'no' to opportunity, and start saying 'yes' to possibility Happy Accidents is your personal guide to transforming your life. As we take on…
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The Escape Manifesto. Quit Your Corporate Job. Do Something Different!
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Rob, Dom and Mikey were fed up with the corporate treadmill. When they decided to change careers, they looked for a website to help them escape – exce…
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Getting Innovation Right. How Leaders Leverage Inflection Points to Drive Success
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Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gai…
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Merger Arbitrage. How to Profit from Global Event-Driven Arbitrage
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Mitigate risk and increase returns with an alternative hedge fund strategy Merger Arbitrage: How to Profit from Event-Driven Arbitrage, Second Edition…
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Storyscaping. Stop Creating Ads, Start Creating Worlds
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How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively…
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The Leadership Contract. The Fine Print to Becoming an Accountable Leader
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Step up, get tough, and commit to your decision to lead The Leadership Contract provides the manual that leaders around the world need. With only seve…
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Mindfulness Pocketbook. Little Exercises for a Calmer Life
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Follow-up to the bestselling Mindfulness: Be Mindful. Live in the Moment. Gill Hasson, author of the bestselling Mindfulness is back and this time you…
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Architects of Electronic Trading. Technology Leaders Who Are Shaping Today's Financial Markets
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Insights that can help you improve your technology edge Featuring contributions from technology visionaries at leading alternative investors, hedge fu…
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Killer Analytics. Top 20 Metrics Missing from your Balance Sheet
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Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. …
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The Collaborative Sale. Solution Selling in a Buyer Driven World
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Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…
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