Зарубежная деловая литература

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Business Professionals, to be Truly Effective and Advance in their Careers, Must Master their People-Centric Skills. People-Centric Skills: Interperso…

Brownian Motion Calculus presents the basics of Stochastic Calculus with a focus on the valuation of financial derivatives. It is intended as an acces…

Accounting for Derivatives: Advanced Hedging under IFRS is a comprehensive practical guide to hedge accounting. This book is neither written by audito…

Face the future on the crest of the wave while the rest are pulled under The Future-Proof Workplace is a survival guide for the new realities of busin…

The second installment of the Fisher Investments On series is a comprehensive guide to the Materials sector. Fisher Investments on Materials can benef…

A practical, real-world training manual for mid-level management Managing to Make a Difference presents a leadership guide for those in the middle. Th…

“During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve …

Mathematical techniques for trading and risk management. Managing Energy Risk closes the gap between modern techniques from financial mathematics and …

Cut through information overload to make better decisions faster Success relies on making the correct decisions at the appropriate time, which is only…

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of…

Outsmart the traps that are holding you back from success! Trap Tales is your guide to avoiding the seven obstacles that ensnare people every day. We …

In the fast changing business and financial markets, the role of operations manager is crucially important to any organisation. As automated processes…

This book shows traders how to use Intermarket Analysis to forecast future equity, index and commodity price movements. It introduces custom indicator…

Cut through information overload to make better decisions faster Success relies on making the correct decisions at the appropriate time, which is only…

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribu…

Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders…

At the height of the 1990s boom, Jack Grubman, one of the most successful analysts in Wall Street proclaimed ‘what used to be conflicts of interest ar…

This all-new edition of Web-Based Training is filled with practical charts, tables, and checklists that shows you how to design winning training progr…

ACCOUNTABILITY IS THE CATALYST THAT IGNITES: Accelerated Change, Robust Employee Engagement, Intensified Ownership, Relentless Perseverance, Impeccabl…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

There's no dearth of books on the logistics of event planning, but not much has been published to address the legal and business issues that concern t…

A hands-on guidebook for making your strategy work with effective Balanced Scorecard design, deployment, and maintenance Execution Excellence is the p…

Our market system has evolved in line with capitalist philosophy, and at its heart is profit. But while profit can be a powerful motive, it is not alw…

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the len…

Add value with every decision using a simple yet powerful framework Few things are as valuable in business, and in life, as the ability to make good d…

Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is n…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Trading Regime Analysis is a groundbreaking work on how markets behave and how to profit from this behaviour. The book describes that it is the human …

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isola…

Governing the Corporation is a unique forum combining the insights of some of the most influential minds involved in the governance of global financia…

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and de…

Boost morale and productivity by leading with respect The Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-t…

Move past the obstacles and implement your new strategy Move is your guide to mobilizing your whole organization to take your business forward. Whatev…

Джеймс Хьюз излагает принципы управления семьей и семейным капиталом и дает практические советы. Он предлагает оригинальную стратегию сохранения и при…

Written to reflect the realities of today’s business environment, Power Mentoring is a nuts-and-bolts guide for anyone who wants to create a connectio…

Anti-Money Laundering is the definitive reference on money laundering and practice. First an outline will be given of the general approach taken by su…

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and in…

What if your company could gain a greater profit share of the market simply by promoting more women into its senior management team? Sounds like a no-…

This is the fourteenth volume in an annual series in which leading economists provide a concise and accessible evaluation of major developments in tra…

Redefine what it means to be innovative The Innovative Mindset calls the accepted definition of innovation into question, urging you to consider how i…

Together, these authors have more first-hand experience in leadership development and succession planning than you're likely to find anywhere else. An…

Reframe «wealth management» to achieve sustainable success in financial services You've Been Framed™ is a step-by-step guide for achieving ultimate pr…

Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly posit…