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Зарубежная деловая литература

Media Rules!. Mastering Today's Technology to Connect With and Keep Your Audience
Media Rules!. Mastering Today's Technology to Connect With and Keep Your Audience
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organizati…
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Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The …
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Thou Shall Prosper. Ten Commandments for Making Money
Thou Shall Prosper. Ten Commandments for Making Money
A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds The …
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The Ethical Journalist
The Ethical Journalist
[b]The Ethical Journalist[/b] [b]Praise for the Third Edition of The Ethical Journalist [/b] “A riveting examination of journalism ethics, updated for…
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Knowledge in Risk Assessment and Management
Knowledge in Risk Assessment and Management
Exciting new developments in risk assessment and management Risk assessment and management is fundamentally founded on the knowledge available on the …
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Обзор книги Ф. Котлера и Ф. Триас де Беза «Новые маркетинговые технологии»
Обзор книги Ф. Котлера и Ф. Триас де Беза «Новые маркетинговые технологии»
Наш эксперт Юлия Жижерина – преподаватель Русской Школы Управления, консультант в области трудовых отношений, автор ведущих журналов по управлению пер…
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A.B.C.'s of Behavioral Forensics. Applying Psychology to Financial Fraud Prevention and Detection
A.B.C.'s of Behavioral Forensics. Applying Psychology to Financial Fraud Prevention and Detection
Get practical insights on the psychology of white-collar criminals—and how to outsmart them Understand how the psychologies of fraudsters and their vi…
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Статистическое управление процессами. Оптимизация бизнеса с использованием контрольных карт Шухарта
Статистическое управление процессами. Оптимизация бизнеса с использованием контрольных карт Шухарта
Статистическое управление процессами (SPC) – мощное орудие менеджмента, предназначенное для непрерывного мониторинга и диагностики любых бизнес-процес…
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Государство и бизнес в России: инновации и перспективы
Государство и бизнес в России: инновации и перспективы
В монографии раскрыты основные положения государственной политики в сфере бизнеса и предпринимательства в 1990—2000-е гг., обобщен и проанализирован о…
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Скоростная полоса миллионера. Как разбогатеть быстро и выйти на пенсию молодым
Скоростная полоса миллионера. Как разбогатеть быстро и выйти на пенсию молодым
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Существует мнение, что, для того, чтобы заработать миллионы, нужны десятилетия. А богатый человек – это пожилой господин. Это так. Однако есть и друго…
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Sell Short. A Simpler, Safer Way to Profit When Stocks Go Down
Sell Short. A Simpler, Safer Way to Profit When Stocks Go Down
Praise for Sell Short «I know of no other book designed for the needs of the individual investor or trader looking to make money on a broken company o…
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A.B.C.'s of Behavioral Forensics. Applying Psychology to Financial Fraud Prevention and Detection
A.B.C.'s of Behavioral Forensics. Applying Psychology to Financial Fraud Prevention and Detection
Get practical insights on the psychology of white-collar criminals—and how to outsmart them Understand how the psychologies of fraudsters and their vi…
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Innovation and Development. The Politics at the Bottom of the Pyramid
Innovation and Development. The Politics at the Bottom of the Pyramid
Innovation, often tempered by the language of inclusion, has become an indispensable element of contemporary development policy and practice in the so…
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Управление маркетингом
Управление маркетингом
В учебнике рассматриваются основные условия, компоненты и приемы управления маркетингом: управленческая среда, информационное и правовое обеспечение, …
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The Emotionally Intelligent Team. Understanding and Developing the Behaviors of Success
The Emotionally Intelligent Team. Understanding and Developing the Behaviors of Success
"Finally, a resource....guide…roadmap....to help team members and team leaders alike understand what it takes to function as a high performing team, h…
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The Secret of Candlestick Charting. Strategies for Trading the Australian Markets
The Secret of Candlestick Charting. Strategies for Trading the Australian Markets
Most traders on the ASX are familiar with line and bar charts, but there has never before been a book written in Australia on the ancient Japanese art…
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Corporate Catalyst. A Chronicle of the (Mis)Management of Canadian Business from a Veteran Insider
Corporate Catalyst. A Chronicle of the (Mis)Management of Canadian Business from a Veteran Insider
An inside look at the real business world In Corporate Catalyst, Tony Griffiths gives readers a ringside seat on the many boardroom and corporate batt…
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Бизнес-инкубаторы и предпринимательство
Бизнес-инкубаторы и предпринимательство
В монографии приведены результаты исследований по проблемам, связанным с развитием сети бизнес-инкубаторов как важнейших элементов инфраструктуры для …
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Trading Psychology 2.0. From Best Practices to Best Processes
Trading Psychology 2.0. From Best Practices to Best Processes
Practical trading psychology insight that can be put to work today Trading Psychology 2.0 is a comprehensive guide to applying the science of psycholo…
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The Silent Salesmen. Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
The Silent Salesmen. Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and …
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Sales Mastery. The Sales Book Your Competition Doesn't Want You to Read
Sales Mastery. The Sales Book Your Competition Doesn't Want You to Read
Distinguish yourself as a «Sales Master» and win big in business today! Your personal and professional distinctions are THE precursor to closing the d…
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Agricultural Risk Transfer. From Insurance to Reinsurance to Capital Markets
Agricultural Risk Transfer. From Insurance to Reinsurance to Capital Markets
Gain a holistic view of agricultural (re)insurance and capital market risk transfer Increasing agricultural production and food security remain key ch…
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Investing Without Borders. How Six Billion Investors Can Find Profits in the Global Economy
Investing Without Borders. How Six Billion Investors Can Find Profits in the Global Economy
An insightful examination of the skills needed to be a proactive investor and find diverse investment opportunities in the emerging economy There is n…
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Koučingo praktika vadovams
Koučingo praktika vadovams
Tai pirmoji lietuvių autoriaus knyga apie pasaulyje itin paplitusio koučingo (angl. coaching) tikslus, problematiką ir taikymo metodus. Knyga skirta p…
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Pow! Right Between the Eyes. Profiting from the Power of Surprise
Pow! Right Between the Eyes. Profiting from the Power of Surprise
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can…
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Quantitative Business Valuation. A Mathematical Approach for Today's Professionals
Quantitative Business Valuation. A Mathematical Approach for Today's Professionals
Praise for the First Edition of Quantitative Business Valuation A Mathematical Approach for Today's Professionals «Jay Abrams' book is close to the eq…
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Legal, Tax and Accounting Strategies for the Canadian Real Estate Investor
Legal, Tax and Accounting Strategies for the Canadian Real Estate Investor
Legal, Tax and Accounting Strategies for the Canadian Real Estate Investor begins and ends with the premise that buying property in Canada can be a sm…
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Economics
Economics
A comprehensive guide to Economics for students in all related fields.This fourth edition of the popular and bestselling Collins Dictionary of Economi…
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A Guide to Financial Regulation for Fintech Entrepreneurs
A Guide to Financial Regulation for Fintech Entrepreneurs
The Fintech Entrepreneur’s Guide to Regulation and Regulatory Strategy Fintech has been growing dramatically over the last few years, and it is now an…
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Organise Your Money. Be Financially Free
Organise Your Money. Be Financially Free
You don’t have to earn megabucks or have a degree in economics to gain control of your finances. Organise Your Money will show you how to set financia…
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Beyond Performance. How Great Organizations Build Ultimate Competitive Advantage
Beyond Performance. How Great Organizations Build Ultimate Competitive Advantage
The secret of achieving and sustaining organizational excellence revealed In an ever-changing world where only a third of excellent organizations stay…
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Cracking the Code. Understand and Profit from the Biotech Revolution That Will Transform Our Lives and Generate Fortunes
Cracking the Code. Understand and Profit from the Biotech Revolution That Will Transform Our Lives and Generate Fortunes
Everything you need to know about the most important trend in the history of the world Within most people's lifetimes, the developments in the biotech…
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The Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
The Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustain…
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You Only Live Once. The Roadmap to Financial Wellness and a Purposeful Life
You Only Live Once. The Roadmap to Financial Wellness and a Purposeful Life
Get your finances in order with smart budgeting and money mindfulness You Only Live Once is the guide to achieving your best life through smart money …
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The Invisible Employee. Using Carrots to See the Hidden Potential in Everyone
The Invisible Employee. Using Carrots to See the Hidden Potential in Everyone
Praise for The Invisible Employee «A gem of a book . . . finding that workers who are recognized are more productive, have fewer on-the-job accidents,…
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The Buckets of Money Retirement Solution. The Ultimate Guide to Income for Life
The Buckets of Money Retirement Solution. The Ultimate Guide to Income for Life
Investors, shell-shocked by the «Great Recession» of 2008-2009, are looking for answers, for something fresher than the old 'buy-and-hold' mantra. The…
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UnMarketing. Everything Has Changed and Nothing is Different
UnMarketing. Everything Has Changed and Nothing is Different
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…
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Negotiating For Dummies
Negotiating For Dummies
People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting g…
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Portable Alpha Theory and Practice. What Investors Really Need to Know
Portable Alpha Theory and Practice. What Investors Really Need to Know
As an original innovator of the portable alpha concept, PIMCO has been managing an increasing number of different portable alpha strategies for invest…
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Hiring Greatness. How to Recruit Your Dream Team and Crush the Competition
Hiring Greatness. How to Recruit Your Dream Team and Crush the Competition
The Unprecedented Tell-All Guide Through the Intricacies of Executive Recruitment The single greatest opportunity that an organization has to improve …
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Futures Made Simple
Futures Made Simple
The essential guide to trading futures, without all the fuss This uncomplicated guide for beginners proves that you don't have to be a financial wizar…
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Why You're Dumb, Sick and Broke...And How to Get Smart, Healthy and Rich!
Why You're Dumb, Sick and Broke...And How to Get Smart, Healthy and Rich!
This groundbreaking self-help book reveals the secrets of manifesting health, happiness, and prosperity in your life—but not in a way you’ve experienc…
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Маркетинг на предприятиях и в корпорациях: теория и практика
Маркетинг на предприятиях и в корпорациях: теория и практика
Монография отражает современное понимание основных разделов маркетинга — его политик и функций — и описывает практики применения механизмов маркетинга…
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Enterprise Supply Chain Management. Integrating Best in Class Processes
Enterprise Supply Chain Management. Integrating Best in Class Processes
Praise for Enterprise Supply Chain Management: Integrating Best-in-Class Processes «Enterprise Supply Chain Management: Integrating Best-in-Class Proc…
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The Now Habit at Work. Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others
The Now Habit at Work. Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others
Increase productivity, efficiency, and full-brain power when you apply Now Habit strategies to your business What if working harder, stressing more, a…
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