Зарубежная деловая литература

В учебнике раскрывается специфика ведения маркетинговой деятельности на предприятиях общественного питания. Поэлементно рассматриваются комплекс марке…

In this book, leading authors explore ways in which organizations can develop their ability to manage the future. An exploration of the ways in which …

Make your money make a difference—and enjoy attractive returns Small Money, Big Impact explores and explains the globally growing importance of impact…

Рассмотрена история торговли и торговых отношений на разных этапах развития человечества — от простейшего обмена первобытности до мировой торговли в с…

Explore the inevitable collapse of the fiat monetary system Paper Money Collapse: The Folly of Elastic Money, Second Edition challenges the mainstream…

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in …

Spread trading—trading complex, multi-leg structures–is the new frontier for the individual options trader. This book covers spread strategies, both o…

A practical, easy-to-understand guide to Balanced Scorecard for busy business leaders The Balanced Scorecard method is an analysis technique designed …

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resou…

Help your nonprofit thrive Need practical advice on running a nonprofit? No problem! Packed with the latest tips and techniques on starting and managi…

Creating the Project Office is written for managers who are searching for ways to transform their organizations into more effective and efficient proj…

Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, m…

A detailed look at how to fix the hedge fund industry The Future of Hedge Fund Investing spells out in refreshingly stark terms exactly how the indust…

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities T…

Merging theory and practice into a comprehensive, highly-anticipated text Corporate Finance continues its legacy as one of the most popular financial …

The definitive look at Wall Street in the 19th Century Perhaps the 19th century's best book on Wall Street, Fifty Years in Wall Street provides a fasc…

When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Busine…

Trading Plans Made Simple is the essential guide for anyone who wants to achieve trading success and maximise their financial returns. Just as every b…

Essential guidance for the financial auditor in need of a working knowledge of IT If you're a financial auditor needing working knowledge of IT and ap…

The businessperson's guide to saying what needs to be said and asking questions that need to be asked In the business world, the first step to great r…

Strategies and tools to live debt free The world of borrowing and debt management has changed dramatically, leaving people confused about how best to …

The most famous skateboarder ever shares the business secrets to his success! He's the man who put skateboarding on the map. He's the first to land a …

The enduring legacy of a legendary investor Called the «greatest stock picker of the century» by Money magazine, legendary fund manager Sir John Templ…

Mobile computing skills are becoming standard in the IT industry Mobile Computing Deployment and Management: Real World Skills for CompTIA Mobility+ C…

Based on the popular Developing Leadership Talent program offered by the acclaimed Center for Creative Leadership, this important resource offers a nu…

As the number and size of nonprofit organizations continues to grow, NFPs are coming under ever-increasing government scrutiny. Soon Congress will req…

The second book in Darbyshire and Hampton’s Hedge Fund Modelling and Analysis series, Hedge Fund Modelling and Analysis Using MATLAB® takes advantage …

Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business ide…

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Ma…

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Surrogate Court dockets are filled with cases involving family …

Making great trades in a directionless market can be a challenge, and directionless markets occur more frequently than bull and bear markets combined.…

An up close look at an investment strategy that can handle today's uncertain financial environment Market uncertainty cannot be eliminated. So rather …

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, no…

Is there any other business process that consumes as much time and as many resources, damages as many relationships, generates as much ridicule and de…

Accessible financial guidance for turbulent economic times With the stock market in a tailspin, real estate market continuing to drop, and the economy…

The first book to provide a comprehensive history of the financial planning profession The financial services field has been revolutionized in the las…

[b]How to lead the digital transformation of governments[/b] [i]Digital Government Excellence: Lessons from Effective Digital Leaders[/i] delivers a f…

Offers a new way of looking at the perplexing circumstances surrounding business today. Knowledge@Wharton on Building Corporate Value examines the fin…

A comprehensive introduction to the key concepts of fixed income analytics The First Edition of Introduction to Fixed Income Analytics skillfully cove…

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practic…

Praise for Robust Portfolio Optimization and Management «In the half century since Harry Markowitz introduced his elegant theory for selecting portfol…

Sixty-three stellar academics, consultants, and practitioners look at the future of human resources The follow-up to the bestselling Tomorrow's HR Man…

An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how…

Geleitet von unserem Motto «Aus der Praxis für die Praxis» bieten wir Ihnen das deutsch-englische Fachvokabular des Zolls und Außenhandels, um in der …

A complete guide to managing technical issues and procuring third-party resources The Wiley Guides to the Management of Projects address critical, nee…