Зарубежная деловая литература

This is the most comprehensive book on computer security on the market, with 23 chapters and 29 Appendices covering virtually all aspects of computer …

Provides a foundation for probability based on game theory rather than measure theory. A strong philosophical approach with practical applications. Pr…

This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing ex…

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else see…

Manfred Kets de Vries is in a unique and special position to analyze leadership, human development, behavior, and what it takes to be an outstanding l…

Mathematical techniques for trading and risk management. Managing Energy Risk closes the gap between modern techniques from financial mathematics and …

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation «In a sea of business books, Corporate Reputation is a beacon of l…

In Practical Financial Optimization: A Library of GAMS Models, the authors provide a diverse set of models for portfolio optimization, based on the Ge…

An engaging and incisive look at today's top business leaders – visionary and creative mavericks who are changing the way we do business. Inspiring an…

What makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an indiv…

The Handbook of Fraud Deterrence encompasses the applicable professional standards and common applications for forensic accounting, fraud deterrence, …

Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the sp…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Peter Cochrane is one of our most far-sighted visionaries, and brings brilliant clarity and focus to our understanding of ourselves and our technologi…

The bestselling co-author of the legendary The One Minute Manager® and a former Twitter executive join forces to create the ultimate guide to creating…

Indispensable for all types and sizes of nonprofit organizations, this important book imparts a clear sense of the technical expertise and proficiency…

Real people, real transformations! «Absolutely amazing! It completely shifts your paradigm for life. One of the most wonderful things about it is that…

Aktive Abenteuer in der Natur liegen im Trend! Aus dem Alltag ausbrechen und Ungewöhnliches in der Natur erleben – das wollen immer mehr Menschen. Die…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

An economist's approach to environmentalism, including a summary of Britain's green assets, a look towards possible futures, and an acheivable 25-year…

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

In Wealth Wisdom, Julian Dawson will show you step by step how you too can invest your way to financial freedom, no matter what you earn. Inside you'l…

The go-to guide to acing the Series 65 Exam! Consisting of 130 multiple-choice questions in the areas of ethics and legal guidelines, investment strat…

Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one th…

Loopholes of the Rich helps Americans from all walks of life use the same tax loopholes that the wealthy use to lower their tax bill. With this handy …

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest tr…

You probably hate giving presentations. You probably hate listening to them too. Why? Because most business presentations are too long, too detailed, …

"If you want to read about…fascinating can-do business builders by two razor-sharp doers themselves, this is the book. If you want to disprove the ugl…

This second edition of the best-selling book, Improving On-The-Job Training, provides professional trainers, HR managers, and line managers with a han…

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its mo…

How to develop an entrepreneurial mindset, begin a successful venture, and change the world for the better We are living in a world of incredible chal…

Nehmen Sie die Zügel Ihrer Online-Präsenz selbst in die Hand! <br/> &quot;Sofortiger Zugriff auf Der Ultimative Social Plan und mehr Leads, Sales und …

The selling secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Selling.Includes how to…

This book reviews both successful and unsuccessful mergers and acquisitions, exploring the reasons why so many fail to live up to expectations. An exp…

Emotional Intelligence in Action shows how to tap the power of EI through forty-six exercises that can be used to build effective emotional skills and…

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most…

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine…

What if you could consistently bring in $5,000 to $50,000 in real estate cash flow every month? Would you change the way you live your life? Every yea…

The United States has a problem – a big problem. Due to costs associated with the massive bailout of financial institutions deemed «too big to fail,» …

This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thou…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide re…

Insights that can help you improve your technology edge Featuring contributions from technology visionaries at leading alternative investors, hedge fu…

China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors underst…