Зарубежная деловая литература – бесплатно скачать книги жанра в fb2, epub или читать онлайн | Альдебаран, страница 152
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Зарубежная деловая литература

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Getting Started in Real Estate Investment Trusts
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EVERYTHING YOU NEED TO KNOW ABOUT REITS GETTING STARTED IN REAL ESTATE INVESTMENT TRUSTS Real Estate Investment Trusts (REITs) offer small investors t…
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German Europe
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The euro crisis is tearing Europe apart. But the heart of the matter is that, as the crisis unfolds, the basic rules of European democracy are being s…
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Agile Innovation. The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity
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Find your company's unique innovation style, and nurture it into a powerful competitive advantage Praised by business leaders worldwide, Agile Innovat…
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Стратегическое взаимодействие рыночных субъектов в маркетинговых системах
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В монографии рассмотрены вопросы управления стратегическим взаимодействием рыночных субъектов на принципах маркетинга взаимодействия. В качестве основ…
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Startup Weekend. How to Take a Company From Concept to Creation in 54 Hours
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Tested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, d…
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Warren Buffett Wealth. Principles and Practical Methods Used by the World's Greatest Investor
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The strategies and techniques of THE investment legend Warren Buffett Wealth follows the world's greatest investor from the beginning of his career, a…
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The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice
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This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the la…
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Can Do Writing. The Proven Ten-Step System for Fast and Effective Business Writing
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A simple, ten-step system for mastering the art of effective, persuasive business or technical writing «The Grahams' system is the best way to transfo…
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Train Your Brain For Success. Read Smarter, Remember More, and Break Your Own Records
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Train your mind to achieve new levels of success! Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with…
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Stop the Retirement Rip-off. How to Keep More of Your Money for Retirement
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A detailed guide for avoiding the pitfalls of retirement funding In Stop the Retirement Rip-Off, author David Loeper provides the necessary tools for …
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Brand Advocates. Turning Enthusiastic Customers into a Powerful Marketing Force
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Praise for Brand Advocates «Ignite your Advocates! Fuggetta shows you how.» —SCOTT MONTY, Head of Social Media, Ford «Creating and amplifying authenti…
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Forensic Accounting For Dummies
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A practical, hands-on guide to forensic accounting Careers in forensic accounting are hot-US News & World Report recently designated forensic accounti…
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The Science of Getting Rich. The Original Classic
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The original guide to creating wealth! With this seminal book, Wallace Wattles popularized the Law of Attraction, the powerful concept that inspired T…
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eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They a…
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Leadership Isn't For Cowards. How to Drive Performance by Challenging People and Confronting Problems
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A no-nonsense guide to driving performance while still maintaining a great place to work Leadership Isn't For Cowards offers straightforward steps to …
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Engaged. Unleashing Your Organization's Potential Through Employee Engagement
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A non-biased, grounded, and practical approach to employee engagement For managers and business leaders who want to enhance performance, this easy-to-…
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The Little Book of Real Estate Investing in Canada
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Canada's bestselling author on real estate draws back the curtain on real estate investing Investing in real estate has often been viewed as the poor …
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BrandED. Tell Your Story, Build Relationships, and Empower Learning
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Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actio…
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Best Practices in Planning and Performance Management. Radically Rethinking Management for a Volatile World
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A practical framework for effectively managing performance in today's complex, competitive and risky global markets The Third Edition provides a compl…
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Mastering Global Corporate Governance
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Corporate Governance is the hot topic of the new millennium. Gone are the days when CEOs set agendas and earned 500 times more than average employees.…
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The Option Trader Handbook. Strategies and Trade Adjustments
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Strategies, tools, and solutions for minimizing risk and volatility in option trading An intermediate level trading book, The Option Trader Handbook, …
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Risk Finance and Asset Pricing. Value, Measurements, and Markets
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A comprehensive guide to financial engineering that stresses real-world applications Financial engineering expert Charles S. Tapiero has his finger on…
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5 Voices. How to Communicate Effectively with Everyone You Lead
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Discover your leadership voice and unlock your potential to influence others 5 Voices is the code for unlocking your capacity to have honest conversat…
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Inside the Currency Market. Mechanics, Valuation and Strategies
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A complete resource to trading today's currency market Currency movements are impacted by a variety of factors, including interest rates, trade balanc…
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A Culture of Purpose. How to Choose the Right People and Make the Right People Choose You
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How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest challenges f…
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Stop Playing Safe. Rethink Risk, Unlock the Power of Courage, Achieve Outstanding Success
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Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of bes…
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Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
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A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly ref…
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No Rumo Certo
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Não desistas daquilo que mais queres na tua vida, os tempos difíceis vão chegar, mas não vão ficar aqui para sempre. A grandeza não é só para aqueles …
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Mobile Marketing. An Hour a Day
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A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile m…
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Family Fortunes. How to Build Family Wealth and Hold on to It for 100 Years
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Selected as one of Motley Fool’s “5 Great Books You Should Read” Advice on managing your wealth from bestselling author Bill Bonner From trusted New Y…
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World Right Side Up. Investing Across Six Continents
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Invaluable insights into finding diverse investment opportunities in the emergent global economy From Brazilian farmlands to Colombian gold fields, fr…
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Selling to the Government. What It Takes to Compete and Win in the World's Largest Market
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Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contr…
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Beam, Straight Up. The Bold Story of the First Family of Bourbon
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An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller,…
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Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
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Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-u…
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Break Your Own Rules. How to Change the Patterns of Thinking that Block Women's Paths to Power
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New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level…
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Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…
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TradeStation Made Easy!. Using EasyLanguage to Build Profits with the World's Most Popular Trading Software
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Customize your trading plan for greater profits using the most popular charting software The majority of professional and individual traders use some …
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Социальная реклама: конструирование эффективного взаимодействия с целевой аудиторией
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В монографии проведен анализ возможности управления процессом социорекламного влияния на социально-демографические группы. Разработанные методологичес…
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The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
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An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…
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Family Fortunes. How to Build Family Wealth and Hold on to It for 100 Years
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Selected as one of Motley Fool’s “5 Great Books You Should Read” Advice on managing your wealth from bestselling author Bill Bonner From trusted New Y…
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Angela Merkel. A Chancellorship Forged in Crisis
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Shortlisted for International Affairs Book of the Year in the Paddy Power Political Book Awards 2014 Angela Merkel was already unique when she became …
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An Introduction to Equity Derivatives. Theory and Practice
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Everything you need to get a grip on the complex world of derivatives Written by the internationally respected academic/finance professional author te…
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The Global Debt Trap. How to Escape the Danger and Build a Fortune
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German bestseller about the best ways to protect oneself financially from the threats posed by government?s interference in the economy After the burs…
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One Good Trade. Inside the Highly Competitive World of Proprietary Trading
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An inside look at what it really takes to become a better trader A proprietary trading firm consists of a group of professionals who trade the capital…
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The Leader's Dilemma. How to Build an Empowered and Adaptive Organization Without Losing Control
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Drawing on their work on performance management within the ‘beyond budgeting’ movement over the past ten years, including many interviews and case stu…
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