Зарубежная деловая литература

Praise for Business Continuity Management: Building an Effective Incident Management Plan «In Business Continuity Management, Blyth has once again pro…

Излагаются технологические основы решения проблемы отходов. Рассматриваются вопросы очистки сточных вод, комплексной переработки и утилизации отходов …

Crowds move markets and at major market turning points, the crowds are almost always wrong. When crowd sentiment is overwhelmingly positive or overwhe…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Comunicación en cuatro pasos es una guía práctica para construir tu discurso, generar confianza y dominar las técnicas de comunicación que permiten al…

The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition wa…

Издание является продолжением серии книг «Азбука рекламы», подготовленной в соответствии с Государственным образовательным стандартом высшего образова…

Pains on Trains is the perfect way to take the tedium out of commuting, guaranteed to become as indispensable to the seasoned traveller as the blow-up…

The market for infrastructure is vast and, contrary to popular belief, the range of potential infrastructure investments is extremely broad. An invest…

Стив Фарбер, бывший вице-президент «Том Питерс компани», в своей полной юмора книге предлагает сенсационно новое понимание лидерства. С первых страниц…

For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of …

В учебнике рассмотрены понятие рекламы, ее роль и задачи в туризме, рекламные средства, понятие и элементы фирменного стиля, рекламных кампаний, их пл…

An in-depth examination of a powerful new trading strategy «Fischer provides an intriguing and thorough look at blending the Fibonacci series, candles…

In-depth coverage in a single handbook of the middle market based on the body of knowledge of the Certified M&A Advisor credential program M&A advisor…

Making Sense of the Organization elaborates on the influential idea that organizations are interpretation systems that scan, interpret, and learn. The…

Due to their strong regulatory frameworks, UCITS compliant hedge funds have seen a boom in recent years and are considered by many as the only way out…

Your journey to success starts here Why Winners Win identifies the crucial elements of business success and provides step-by-step guidance on getting …

Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance o…

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the mani…

В учебном пособии проанализированы теория и практика маркетинговой деятельности розничного торгового предприятия. Рассмотрены экономическая сущность и…

Have you ever wondered what your life would be like if you had a reliable, fail-safe paper system in place? Organise Your Paperwork is your easy guide…

A complete guide to planning an estate under today's tax rules When it comes to your estate–no matter how big or small it may be–you shouldn't leave a…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

A winning approach to stock trading based on proprietary statistical research in Excel In The Value and Momentum Trader, Grant Henning presents a comp…

The Upside of Aging: How Long Life Is Changing the World of Health, Work, Innovation, Policy and Purpose explores a titanic shift that will alter ever…

Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely mo…

Praise for The Peebles Principles «Don Peebles is an example of what entrepreneurs are all about. In this engaging and witty book, Peebles shares insi…

Achieve best practices in supply chain management Much is being written about global supply chain and sourcing options emerging in today's marketplace…

Write and run Swift language programs in the Cloud Written by the team of developers that has helped bring the Swift language to Cloud computing, this…

Praise for the First Edition This book is refreshing to read since it takes an important topic… and presents it in a clear and concise manner by using…

Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need…

Leadership is often a risky, lonely role possessing nearly unbearable lows and fleeting highs. Despite this emotionally and intellectually draining ro…

A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers …

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across …

The go-to guide to acing the Series 6 Exam! Passing the Series 6 Exam qualifies an individual to function as an agent of a broker dealer and allows th…

A guide to personal accountability-the fundamental key to leadership success With the toughest economic downturn in recent history, the issue of accou…

A comprehensive value investing framework for the individual investor In a straightforward and accessible manner, The Dhandho Investor lays out the po…

This installment of the Fisher Investments On series is a comprehensive guide to the Consumer Discretionary industry—which includes companies such as …

The long-awaited, comprehensive guide to practical credit risk modeling Credit Risk Analytics provides a targeted training guide for risk managers loo…

Эта книга для всех, кто пропадает целую неделю на работе. Она расскажет вам, как каждый день не терять присутствия духа, и предложит более 300 идей дл…

Дано целостное представление об основах рекламы, ее сути, содержании и организации. Рассматривается весь рекламныйпроцесс: от решения творческих вопро…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and…

The ultimate guide to maximizing shareholder value through ERM The first book to introduce an emerging approach synthesizing ERM and value-based manag…

Construct a portfolio that is sure to outperform market averages Warren Buffett had it right all along. Now it's your turn to learn how to construct a…

La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas re…