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Зарубежная деловая литература

Selling For Dummies
Selling For Dummies
Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an inve…
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Trading Option Greeks. How Time, Volatility, and Other Pricing Factors Drive Profit
Trading Option Greeks. How Time, Volatility, and Other Pricing Factors Drive Profit
Veteran options trader Dan Passarelli explains a new methodology for option trading and valuation. With an introduction to option basics as well as ch…
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Naked Guide to Bonds. What You Need to Know -- Stripped Down to the Bare Essentials
Naked Guide to Bonds. What You Need to Know -- Stripped Down to the Bare Essentials
Professional investors have long understood the importance of bonds in a successful portfolio strategy. Now you can too. That's because Wall Street bo…
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Leading for Growth. How Umpqua Bank Got Cool and Created a Culture of Greatness
Leading for Growth. How Umpqua Bank Got Cool and Created a Culture of Greatness
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua B…
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The Art of Giving. Where the Soul Meets a Business Plan
The Art of Giving. Where the Soul Meets a Business Plan
An honest assessment for how to determine your individual relationship with charitable giving in today's world From world-renowned philanthropists Cha…
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The Seven Myths of Customer Management
The Seven Myths of Customer Management
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come a…
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Leadership the Sven-Göran Eriksson Way. How to Turn Your Team Into Winners
Leadership the Sven-Göran Eriksson Way. How to Turn Your Team Into Winners
"Leadership the Sven-Göran Eriksson Way examines the leadership style of the Egnland football manager Sven-Göran Eriksson. Our argument is that Erikss…
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High Altitude Leadership. What the World's Most Forbidding Peaks Teach Us About Success
High Altitude Leadership. What the World's Most Forbidding Peaks Teach Us About Success
Leadership is often a risky, lonely role possessing nearly unbearable lows and fleeting highs. Despite this emotionally and intellectually draining ro…
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Why the Bottom Line Isn't!. How to Build Value Through People and Organization
Why the Bottom Line Isn't!. How to Build Value Through People and Organization
Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and N…
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Visual CBT. Using pictures to help you apply Cognitive Behaviour Therapy to change your life
Visual CBT. Using pictures to help you apply Cognitive Behaviour Therapy to change your life
Many people learn best by following a visual approach – retaining information far more successfully if that information is given to them in a visual m…
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Bond Evaluation, Selection, and Management
Bond Evaluation, Selection, and Management
Bond Evaluation, Selection, and Management synthesizes fundamental and advanced topics in the field, offering comprehensive coverage of bond and debt …
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The MAGNET Method of Investing. Find, Trade, and Profit from Exceptional Stocks
The MAGNET Method of Investing. Find, Trade, and Profit from Exceptional Stocks
Praise for The Magnet® Method of Investing «Rather than encouraging the scatter shot approach of broad diversification, Jordan focuses on the rifle-sh…
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Divorcing the Dow. Using Revolutionary Market Indicators to Profit from the Stealth Boom Ahead
Divorcing the Dow. Using Revolutionary Market Indicators to Profit from the Stealth Boom Ahead
An investment approach that unlocks the secret of market patterns Based on over forty years of combined author experience as portfolio managers and fi…
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Rapid Results!. How 100-Day Projects Build the Capacity for Large-Scale Change
Rapid Results!. How 100-Day Projects Build the Capacity for Large-Scale Change
Rapid Results! shows how to make large-scale changes succeed by using 100-day results-producing projects to develop this vital implementation capabili…
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Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengt…
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The ParentPreneur Edge. What Parenting Teaches About Building a Successful Business
The ParentPreneur Edge. What Parenting Teaches About Building a Successful Business
Praise for The ParentPreneur Edge «Who needs an MBA? Julie's book teaches you how to use your parenting experiences to build a business. Brilliant stu…
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The Leadership Genius of George W. Bush. 10 Commonsense Lessons from the Commander in Chief
The Leadership Genius of George W. Bush. 10 Commonsense Lessons from the Commander in Chief
Praise for The LEADERSHIP GENIUS of GEORGE W. BUSH «Finally, a fun-to-read book about George W. Bush that details the secrets to his success!» —Ken Bl…
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Leading the Way. Three Truths from the Top Companies for Leaders
Leading the Way. Three Truths from the Top Companies for Leaders
In Leading the Way, Hewitt Associates’ business leaders Robert Gandossy and Marc Effron present their findings from the largest research project ever …
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Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander ex…
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I Am John Galt. Today's Heroic Innovators Building the World and the Villainous Parasites Destroying It
I Am John Galt. Today's Heroic Innovators Building the World and the Villainous Parasites Destroying It
Inspired by Ayn Rand's characters in Atlas Shrugged and The Fountainhead, penetrating profiles of both the innovators who move our world forward and t…
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Business Plans Kit For Dummies
Business Plans Kit For Dummies
Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practi…
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Ten Types of Innovation. The Discipline of Building Breakthroughs
Ten Types of Innovation. The Discipline of Building Breakthroughs
Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, in…
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The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…
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Build for Change. Revolutionizing Customer Engagement through Continuous Digital Innovation
Build for Change. Revolutionizing Customer Engagement through Continuous Digital Innovation
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen …
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Best Practices in Leadership Development and Organization Change
Best Practices in Leadership Development and Organization Change
In this important book, successful organizations—including well-known companies such as Agilent Technologies, Corning, GE Capital, Hewlett Packard, Ho…
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Rattiner's Review for the CFP(R) Certification Examination, Fast Track, Study Guide
Rattiner's Review for the CFP(R) Certification Examination, Fast Track, Study Guide
The proven CFP Study Guide that delivers just what you need to succeed! A quick-study guide for candidates preparing to take the CFP Certification Exa…
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The Boston Consulting Group on Strategy. Classic Concepts and New Perspectives
The Boston Consulting Group on Strategy. Classic Concepts and New Perspectives
A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consu…
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What Happy Working Mothers Know. How New Findings in Positive Psychology Can Lead to a Healthy and Happy Work/Life Balance
What Happy Working Mothers Know. How New Findings in Positive Psychology Can Lead to a Healthy and Happy Work/Life Balance
A fact-based and proven approach to help working mothers rediscover happiness as they balance their duties at home and work Science and sociology have…
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AbleTrend. Identifying and Analyzing Market Trends for Trading Success
AbleTrend. Identifying and Analyzing Market Trends for Trading Success
A worldwide leader in financial trading software shares one of its most successful systems In AbleTrend, Dr. John Wang discloses for the first time, t…
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Investment Leadership and Portfolio Management. The Path to Successful Stewardship for Investment Firms
Investment Leadership and Portfolio Management. The Path to Successful Stewardship for Investment Firms
An industry leader candidly examines the role of investment leadership in portfolio management Investment Leadership & Portfolio Management provides a…
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The 10 Rules of Sam Walton. Success Secrets for Remarkable Results
The 10 Rules of Sam Walton. Success Secrets for Remarkable Results
Praise for The 10 Rules Of Sam Walton «The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by . . . everyone-bus…
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Undercover Boss. Inside the TV Phenomenon that is Changing Bosses and Employees Everywhere
Undercover Boss. Inside the TV Phenomenon that is Changing Bosses and Employees Everywhere
For a popular television series, Undercover Boss has an unusual knack for raising deep and weighty questions. —Forbes On February 7, 2010 the CBS tele…
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Real Traders II. How One CFO Trader Used the Power of Leverage to make $110k in 9 Weeks
Real Traders II. How One CFO Trader Used the Power of Leverage to make $110k in 9 Weeks
The follow-up to Real Traders, Real Lives, Real Money, this book explains how a landscape gardener turned full-time trader transformed $32 000 into $1…
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Complicit. How Greed and Collusion Made the Credit Crisis Unstoppable
Complicit. How Greed and Collusion Made the Credit Crisis Unstoppable
The credit crunch is affecting every investor and every consumer, every industry and every government program, yet few people truly understand how it …
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The Deciding Factor. The Power of Analytics to Make Every Decision a Winner
The Deciding Factor. The Power of Analytics to Make Every Decision a Winner
Praise for The Deciding Factor «Both companies and governments have made some poor decisions recently, and almost all would benefit from more fact-bas…
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The Accidental Leader. What to Do When You're Suddenly in Charge
The Accidental Leader. What to Do When You're Suddenly in Charge
It could happen today. You are called into the office, and the boss tells you that due to unforeseen circumstances, starting today you will be in char…
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TouchPoints. Creating Powerful Leadership Connections in the Smallest of Moments
TouchPoints. Creating Powerful Leadership Connections in the Smallest of Moments
A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed da…
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Leading for Growth. How Umpqua Bank Got Cool and Created a Culture of Greatness
Leading for Growth. How Umpqua Bank Got Cool and Created a Culture of Greatness
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua B…
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Breakthrough Nonprofit Branding. Seven Principles to Power Extraordinary Results
Breakthrough Nonprofit Branding. Seven Principles to Power Extraordinary Results
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers…
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Own YOUR Success. The Power to Choose Greatness and Make Every Day Victorious
Own YOUR Success. The Power to Choose Greatness and Make Every Day Victorious
A proven system for transforming challenges into triumphs What if you could make each and every day victorious by focusing on daily activities rather …
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Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to …
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Fooling Some of the People All of the Time, A Long Short (and Now Complete) Story, Updated with New Epilogue
Fooling Some of the People All of the Time, A Long Short (and Now Complete) Story, Updated with New Epilogue
A revealing look at Wall Street, the financial media, and financial regulators by David Einhorn, the President of Greenlight Capital Could 2008's cred…
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Why the Bottom Line Isn't!. How to Build Value Through People and Organization
Why the Bottom Line Isn't!. How to Build Value Through People and Organization
Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and N…
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Demystifying Exotic Products. Interest Rates, Equities and Foreign Exchange
Demystifying Exotic Products. Interest Rates, Equities and Foreign Exchange
In recent times, derivatives have been inaccurately labelled the financial weapons of mass destruction responsible for the worst financial crisis in r…
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Inside the Yield Book. The Classic That Created the Science of Bond Analysis
Inside the Yield Book. The Classic That Created the Science of Bond Analysis
A completely updated edition of the guide to modern bond analysis First published in 1972, Inside the Yield Book revolutionized the fixed-income indus…
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