Зарубежная деловая литература – бесплатно скачать книги жанра в fb2, epub или читать онлайн | Альдебаран, страница 210
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Зарубежная деловая литература

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Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
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Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-u…
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Bookkeeping Essentials. How to Succeed as a Bookkeeper
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The handy problem-solver with helpful information for today's busy bookkeepers Bookkeeping Essentials: How to Succeed as a Bookkeeper is the handy pro…
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Teaming. How Organizations Learn, Innovate, and Compete in the Knowledge Economy
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New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting inno…
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Reinventing Professional Services. Building Your Business in the Digital Marketplace
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How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological land…
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Forex Made Simple. A Beginner's Guide to Foreign Exchange Success
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Forex Made Simple is the essential guide for anyone who wants to make money trading foreign exchange, without all the fuss You don't need to be a fina…
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Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, no…
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Inflation-Proof Your Portfolio. How to Protect Your Money from the Coming Government Hyperinflation
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The must-have guide on how to protect yourself during the coming age of hyperinflation The Petersen/Pew Commission on Budget Reform recently warned th…
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Talk to Strangers. How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life
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Connect to the world around you and realize the enormous potential in talking to strangers Everyday, random encounters really can change lives, when y…
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The Road Out of Debt + Website. Bankruptcy and Other Solutions to Your Financial Problems
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A practical guide to getting out of debt and understanding the option of personal bankruptcy The current credit and financial crises have prompted Joa…
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Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World
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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry …
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The Art of Being Unreasonable. Lessons in Unconventional Thinking
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Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of «unreasonable thinking» has helped him build t…
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Fiscal Hangover. How to Profit From The New Global Economy
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The rules of making money have changed-forever With the collapse of investment banks, trillion-dollar-plus government bailouts, and the Dow plunging l…
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The Strategic Drucker. Growth Strategies and Marketing Insights from the Works of Peter Drucker
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The strategy and marketing wisdom of Peter Drucker, compiled into one handy guide Peter Drucker was widely considered the father of modern management.…
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20 Most Common Trading Mistakes. And How You Can Avoid Them
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You're a trader. You live a life of glamour, fast cars, leisure and luxury – everything you've ever dreamed of … Of course, that's until you discover …
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Reinventing the Entrepreneur. Turning Your Dream Business into a Reality
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Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms O…
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Tough Cookies. Leadership Lessons from 100 Years of the Girl Scouts
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Fundamental principles for how Girl Scouts USA is run and why it's so successful Millions of American businesswomen, thought leaders, and politicians …
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Active Investing. How to Manage Your Portfolio Like a Professional in Less than One Hour a Week
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Why pay a financial adviser to manage your portfolio when you can do it yourself – all in less than one hour a week? The first edition of Active Inves…
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Performing Under Pressure. Gaining the Mental Edge in Business and Sport
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WHAT THE MAN WHO TEACHES THE WORLD'S TOP ATHLETES CAN TEACH YOU ABOUT OVERCOMING STRESS AND WINNING IN BUSINESS AND IN LIFE Pressure. It keeps us focu…
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Corporate Valuation for Portfolio Investment. Analyzing Assets, Earnings, Cash Flow, Stock Price, Governance, and Special Situations
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A detailed guide to the discipline of corporate valuation Designed for the professional investor who is building an investment portfolio that includes…
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No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers
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Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocke…
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Uncommon Sense. Investment Wisdom Since the Stock Market's Dawn
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Question everything – and become a better investor in the process Uncommon Sense takes readers on a four-century journey; from the dawn of public shar…
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Knowledge Automation. How to Implement Decision Management in Business Processes
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A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Busines…
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Socially Responsible Finance and Investing. Financial Institutions, Corporations, Investors, and Activists
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A detailed look at the role of social responsibility in finance and investing The concept of socially responsible finance and investing continues to g…
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Probate Wars of the Rich and Famous. An Insider's Guide to Estate Planning and Probate Litigation
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Surrogate Court dockets are filled with cases involving family members fighting over the assets and intentions of a deceased parent or spouse. Probate…
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Financial Statement Fraud. Prevention and Detection
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Practical examples, sample reports, best practices and recommendations to help you deter, detect, and prevent financial statement fraud Financial stat…
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Re-Made in the USA. How We Can Restore Jobs, Retool Manufacturing, and Compete With the World
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A business-based rallying cry to reclaim the US economy There is a nagging feeling that the U.S. is slipping as a nation and our people are powerless …
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The Idea Hunter. How to Find the Best Ideas and Make them Happen
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A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busti…
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The End of Cheap China. Economic and Cultural Trends that Will Disrupt the World
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As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and …
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Breaking the Leadership Mold. An Executive's Guide to Achieving Organizational Excellence
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Much has been written about leaders and leadership. Journal articles, blogs and books try to home in on the essence of an effective leader. While ther…
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Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
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Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…
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Leading Through Uncertainty. How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever
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From the CEO of Umpqua Bank, the essential leadership practices that allowed the West Coast’s largest independent community bank to emerge from the ec…
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Innovating Analytics. How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
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How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made acti…
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Reality-Based Leadership. Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results
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Leadership strategies grounded in reality and focused on results Recent polls show that 71% of workers think about quitting their jobs every day. That…
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Property & Taxation. A Practical Guide to Saving Tax on Your Property Investments
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There are numerous tax rules and regulations associated with real estate that you need to comply with and, if you get it wrong, the Tax Office could i…
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Business Process Mapping. Improving Customer Satisfaction
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Praise For Business Process Mapping: Improving Customer Satisfaction, Second Edition «A must-read for anyone performing business process mapping! This…
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The Small-Cap Advantage. How Top Endowments and Foundations Turn Small Stocks into Big Returns
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A world-renowned money manager shares winning strategies for small-stock investing Since forming Bares Capital Management, Inc. in 2000, Brian Bares h…
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Engagement Marketing. How Small Business Wins in a Socially Connected World
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A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth refe…
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Surviving and Thriving in Uncertainty. Creating The Risk Intelligent Enterprise
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A new book to help senior executives and boards get smart about risk management The ability of businesses to survive and thrive often requires unconve…
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The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
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Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in …
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The Science of Serendipity. How to Unlock the Promise of Innovation
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Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re n…
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Transforming IT Culture. How to Use Social Intelligence, Human Factors, and Collaboration to Create an IT Department That Outperforms
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Practical, proven guidance for transforming the culture of any IT department As more and more jobs are outsourced, and the economy continues to strugg…
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Investing Without Borders. How Six Billion Investors Can Find Profits in the Global Economy
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An insightful examination of the skills needed to be a proactive investor and find diverse investment opportunities in the emerging economy There is n…
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How to License Your Million Dollar Idea. Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More
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The classic guide to cashing in on your million-dollar idea Whether you've invented a great new product, or you have an idea for an app, an online bus…
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Charting Made Simple. A Beginner's Guide to Technical Analysis
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A straightforward guide that answers investors questions and helps them develop their own charting system The fifth book in the Wrightbooks «Made Simp…
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Investing in the Age of Sovereign Defaults. How to Preserve your Wealth in the Coming Crisis
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Acclaimed investment experts Peter Treadway and Michael Wong explain how to protect your investments—and even profit—from the coming sovereign default…
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