Зарубежная деловая литература – бесплатно скачать книги жанра в fb2, epub или читать онлайн | Альдебаран, страница 271
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Зарубежная деловая литература

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Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing
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In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the mani…
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Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support
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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous…
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Engagement Marketing. How Small Business Wins in a Socially Connected World
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A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth refe…
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Y-Size Your Business. How Gen Y Employees Can Save You Money and Grow Your Business
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In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provi…
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The One Hour Plan For Growth. How a Single Sheet of Paper Can Take Your Business to the Next Level
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A proven system for creating a clear and compelling business growth plan There are 15 million businesses in the United States, and 13 million of them …
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Resilience. How to cope when everything around you keeps changing
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BOUNCE BACK FROM WHATEVER LIFE THROWS AT YOU Stressful situations are a fact of life. Job insecurity, financial burden, relationship doubt are all too…
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The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
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Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…
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Investing Without Borders. How Six Billion Investors Can Find Profits in the Global Economy
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An insightful examination of the skills needed to be a proactive investor and find diverse investment opportunities in the emerging economy There is n…
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Talk to Strangers. How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life
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Connect to the world around you and realize the enormous potential in talking to strangers Everyday, random encounters really can change lives, when y…
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Mergers & Acquisitions Integration Handbook. Helping Companies Realize The Full Value of Acquisitions
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Proven strategies and tactics to manage the integration of acquired and/or merged companies Mergers & Acquisitions Integration Handbook is a comprehen…
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A Culture of Purpose. How to Choose the Right People and Make the Right People Choose You
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How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest challenges f…
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The Wealth Code 2.0. How the Rich Stay Rich in Good Times and Bad
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A thoroughly revised and expanded update to the book that critics are calling the first true investing book for the «new normal» You entrusted your fi…
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Winning Across Global Markets. How Nokia Creates Strategic Advantage in a Fast-Changing World
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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how…
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Smart Giving Is Good Business. How Corporate Philanthropy Can Benefit Your Company and Society
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Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, m…
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Boring Meetings Suck. Get More Out of Your Meetings, or Get Out of More Meetings
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The guide that proves your meetings don't have to suck! There's a big dull elephant in the boardroom: this meeting! Most of the millions of meetings h…
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Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…
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Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
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Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renown…
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The New Edge in Knowledge. How Knowledge Management Is Changing the Way We Do Business
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The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical…
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Talent, Transformation, and the Triple Bottom Line. How Companies Can Leverage Human Resources to Achieve Sustainable Growth
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HR Professional's guide to creating a strategically sustainable organization Employees are central to creating sustainable organizations, yet they are…
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The Plugged-In Manager. Get in Tune with Your People, Technology, and Organization to Thrive
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A game-changing approach to management Too often discussions of management practice focus exclusively on managing people and organizational issues. Ra…
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Family Fortunes. How to Build Family Wealth and Hold on to It for 100 Years
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Selected as one of Motley Fool’s “5 Great Books You Should Read” Advice on managing your wealth from bestselling author Bill Bonner From trusted New Y…
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The Responsibility Revolution. How the Next Generation of Businesses Will Win
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How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be «less bad» and embrace an ethos to be «all good» …
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The Street-Smart Salesman. How Growing Up Poor Helped Make Me Rich
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The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the …
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Reinventing Giants. How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform
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A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, …
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Performing Under Pressure. Gaining the Mental Edge in Business and Sport
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WHAT THE MAN WHO TEACHES THE WORLD'S TOP ATHLETES CAN TEACH YOU ABOUT OVERCOMING STRESS AND WINNING IN BUSINESS AND IN LIFE Pressure. It keeps us focu…
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The Business Owner's Guide to Reading and Understanding Financial Statements. How to Budget, Forecast, and Monitor Cash Flow for Better Decision Making
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Financial statements hold the key to a company's fiscal health—so learn to read them! In order to gauge a company's health—as well as the competition'…
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AARP The Little Book of Economics. How the Economy Works in the Real World
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AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. One positive side-effect of the recent financial market meltdow…
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Bailout Nation. How Greed and Easy Money Corrupted Wall Street and Shook the World Economy
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An engaging look at what led to the financial turmoil we now find ourselves in Bailout Nation offers one of the clearest looks at the financial lender…
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Cannibal Capitalism. How Big Business and The Feds Are Ruining America
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An unbiased look at how the economic practices of corporations, leaders, and government are severely damaging the American way of life Most of us have…
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A Decade of Delusions. From Speculative Contagion to the Great Recession
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The proven strategies rational investors require for success in an irrational market When the dot-com and real estate bubbles of the 1990s and 2000s b…
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Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
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Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…
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Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate
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Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social med…
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Common Purpose. How Great Leaders Get Organizations to Achieve the Extraordinary
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From one of the most respected names in business and leadership, a rare look at the specifics of how great leaders achieve «common purpose» and succes…
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The Laptop Millionaire. How Anyone Can Escape the 9 to 5 and Make Money Online
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Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, a…
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Getting Started in Hedge Funds. From Launching a Hedge Fund to New Regulation, the Use of Leverage, and Top Manager Profiles
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The book on hedge fund basics, completely updated to reflect today’s post-crisis industry The hedge fund industry has been reeling in the wake of rece…
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QR Codes Kill Kittens. How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
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Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundr…
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Rippling. How Social Entrepreneurs Spread Innovation Throughout the World
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Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top…
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Don't Be That Boss. How Great Communicators Get the Most Out of Their Employees and Their Careers
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An executive coach shows you how better communication leads to productivity and profitability Communication is the key to success when you manage othe…
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The Road to Recovery. How and Why Economic Policy Must Change
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Renowned economist Andrew Smithers offers prescriptive advice and economic theory on avoiding the next financial crisis In The Road to Recovery, Andre…
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Enterprise Risk Management Best Practices. From Assessment to Ongoing Compliance
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High-level guidance for implementing enterprise risk management in any organization A Practical Guide to Risk Management shows organizations how to im…
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The Community College Career Track. How to Achieve the American Dream without a Mountain of Debt
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Get a good education without massive debt, and enter a field that's actually hiring In coming years, millions of great jobs will be opening up in grow…
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Pushback. How Smart Women Ask--and Stand Up--for What They Want
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Popular leadership blogger gives the low-down on standing up for yourself In Pushback, top leadership consultant Selena Rezvani argues that self-advoc…
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World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media
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Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the f…
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Crazy Good Interviewing. How Acting A Little Crazy Can Get You The Job
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How acting a little crazy and thinking outside of the box can get you the job you want Ever hear of a job candidate stretching out on the interviewer'…
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The Devil's Casino. Friendship, Betrayal, and the High Stakes Games Played Inside Lehman Brothers
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The inside story of what really happened at Lehman Brothers and why it failed In The Devil's Casino: Friendship, Betrayal, and the High Stakes Games P…
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