Зарубежная деловая литература – бесплатно скачать книги жанра в fb2, epub или читать онлайн | Альдебаран, страница 29
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Зарубежная деловая литература

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The Phoenix Effect. 9 Revitalizing Strategies No Business Can Do Without
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International turn-around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many appare…
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Bond Evaluation, Selection, and Management
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Bond Evaluation, Selection, and Management synthesizes fundamental and advanced topics in the field, offering comprehensive coverage of bond and debt …
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The MAGNET Method of Investing. Find, Trade, and Profit from Exceptional Stocks
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Praise for The Magnet® Method of Investing «Rather than encouraging the scatter shot approach of broad diversification, Jordan focuses on the rifle-sh…
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Divorcing the Dow. Using Revolutionary Market Indicators to Profit from the Stealth Boom Ahead
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An investment approach that unlocks the secret of market patterns Based on over forty years of combined author experience as portfolio managers and fi…
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Rapid Results!. How 100-Day Projects Build the Capacity for Large-Scale Change
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Rapid Results! shows how to make large-scale changes succeed by using 100-day results-producing projects to develop this vital implementation capabili…
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The Textbook of Pharmaceutical Medicine
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The Textbook of Pharmaceutical Medicine is a standard reference for all those working in pharmaceutical medicine and the recognised text for the UK Fa…
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The ParentPreneur Edge. What Parenting Teaches About Building a Successful Business
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Praise for The ParentPreneur Edge «Who needs an MBA? Julie's book teaches you how to use your parenting experiences to build a business. Brilliant stu…
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The Leadership Genius of George W. Bush. 10 Commonsense Lessons from the Commander in Chief
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Praise for The LEADERSHIP GENIUS of GEORGE W. BUSH «Finally, a fun-to-read book about George W. Bush that details the secrets to his success!» —Ken Bl…
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Leading the Way. Three Truths from the Top Companies for Leaders
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In Leading the Way, Hewitt Associates’ business leaders Robert Gandossy and Marc Effron present their findings from the largest research project ever …
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Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
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An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander ex…
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How to Be the Employee Your Company Can't Live Without. 18 Ways to Become Indispensable
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In his previous books, noted management consultant Glenn Shepard showed managers how to get the most from their workforce. Now, in How to Be the Emplo…
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Business Plans Kit For Dummies
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Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practi…
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Ten Types of Innovation. The Discipline of Building Breakthroughs
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Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, in…
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The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
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Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…
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Build for Change. Revolutionizing Customer Engagement through Continuous Digital Innovation
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Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen …
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The Cost of Land Use Decisions
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This important new book tackles the ongoing debate between market and government in planning. By applying transaction cost economics to an evaluation …
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Rattiner's Review for the CFP(R) Certification Examination, Fast Track, Study Guide
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The proven CFP Study Guide that delivers just what you need to succeed! A quick-study guide for candidates preparing to take the CFP Certification Exa…
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The Boston Consulting Group on Strategy. Classic Concepts and New Perspectives
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A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consu…
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What Happy Working Mothers Know. How New Findings in Positive Psychology Can Lead to a Healthy and Happy Work/Life Balance
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A fact-based and proven approach to help working mothers rediscover happiness as they balance their duties at home and work Science and sociology have…
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AbleTrend. Identifying and Analyzing Market Trends for Trading Success
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A worldwide leader in financial trading software shares one of its most successful systems In AbleTrend, Dr. John Wang discloses for the first time, t…
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Neighbourhood Renewal and Housing Markets
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The academic and policy interest in the development of cities, the renewal of residential and older industrial neighbourhoods in cities, and issues to…
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The 10 Rules of Sam Walton. Success Secrets for Remarkable Results
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Praise for The 10 Rules Of Sam Walton «The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by . . . everyone-bus…
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Undercover Boss. Inside the TV Phenomenon that is Changing Bosses and Employees Everywhere
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For a popular television series, Undercover Boss has an unusual knack for raising deep and weighty questions. —Forbes On February 7, 2010 the CBS tele…
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Real Traders II. How One CFO Trader Used the Power of Leverage to make $110k in 9 Weeks
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The follow-up to Real Traders, Real Lives, Real Money, this book explains how a landscape gardener turned full-time trader transformed $32 000 into $1…
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Complicit. How Greed and Collusion Made the Credit Crisis Unstoppable
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The credit crunch is affecting every investor and every consumer, every industry and every government program, yet few people truly understand how it …
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Economics and Land Use Planning
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The book's aim is to draw together the economics literature relating to planning and set it out systematically. It analyses the economics of land use …
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The Accidental Leader. What to Do When You're Suddenly in Charge
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It could happen today. You are called into the office, and the boss tells you that due to unforeseen circumstances, starting today you will be in char…
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TouchPoints. Creating Powerful Leadership Connections in the Smallest of Moments
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A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed da…
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Leading for Growth. How Umpqua Bank Got Cool and Created a Culture of Greatness
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How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua B…
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Breakthrough Nonprofit Branding. Seven Principles to Power Extraordinary Results
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A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers…
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The Truth about Talent. A guide to building a dynamic workforce, realizing potential and helping leaders succeed
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In this new book, Jacqueline Davies and Jeremy Kourdi argue that organizations are failing to realize the simple truth about talent: they are misunder…
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Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
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A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to …
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Fooling Some of the People All of the Time, A Long Short (and Now Complete) Story, Updated with New Epilogue
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A revealing look at Wall Street, the financial media, and financial regulators by David Einhorn, the President of Greenlight Capital Could 2008's cred…
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Why the Bottom Line Isn't!. How to Build Value Through People and Organization
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Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and N…
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Demystifying Exotic Products. Interest Rates, Equities and Foreign Exchange
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In recent times, derivatives have been inaccurately labelled the financial weapons of mass destruction responsible for the worst financial crisis in r…
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Selling For Dummies
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Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an inve…
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Trading Option Greeks. How Time, Volatility, and Other Pricing Factors Drive Profit
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Veteran options trader Dan Passarelli explains a new methodology for option trading and valuation. With an introduction to option basics as well as ch…
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Naked Guide to Bonds. What You Need to Know -- Stripped Down to the Bare Essentials
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Professional investors have long understood the importance of bonds in a successful portfolio strategy. Now you can too. That's because Wall Street bo…
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Leading for Growth. How Umpqua Bank Got Cool and Created a Culture of Greatness
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How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua B…
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The Art of Giving. Where the Soul Meets a Business Plan
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An honest assessment for how to determine your individual relationship with charitable giving in today's world From world-renowned philanthropists Cha…
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The Seven Myths of Customer Management
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In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come a…
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Leadership the Sven-Göran Eriksson Way. How to Turn Your Team Into Winners
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"Leadership the Sven-Göran Eriksson Way examines the leadership style of the Egnland football manager Sven-Göran Eriksson. Our argument is that Erikss…
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High Altitude Leadership. What the World's Most Forbidding Peaks Teach Us About Success
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Leadership is often a risky, lonely role possessing nearly unbearable lows and fleeting highs. Despite this emotionally and intellectually draining ro…
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Why the Bottom Line Isn't!. How to Build Value Through People and Organization
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Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and N…
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Visual CBT. Using pictures to help you apply Cognitive Behaviour Therapy to change your life
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Many people learn best by following a visual approach – retaining information far more successfully if that information is given to them in a visual m…
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