Зарубежная деловая литература

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…

Increase your business fitness and break world sales records You can do it! You can increase your sales power. You can become more persuasive and effe…

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly a…

One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it …

An innovative communication method for making change happen in any organization Getting Change Right presents a new view of leadership communication t…

Achieve a fully engaged workforce What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with a…

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other p…

An inspiring business fable that champions leadership for the Everyman From bestselling author Chris Widener comes a compelling new story showing what…

Harness «Code Halos» to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and th…

Many leaders are unaware of the amazing power of questions. Our conversations may be full of requests and demands, but all too often we are not asking…

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yo…

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global market…

How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a b…

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based ap…

A proven model to create high-performing, high-trust organizations Globally, there has been a decline in trust over the past few decades, and only a t…

Reinvent your company to deliver sustained profitable growth. As performance lags in the midst of economic cycles, many companies turn to magic bullet…

How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect o…

A clear, actionable plan to fight frustration at work, make savvier decisions, and avoid costly mistakes when we're short on time, attention, and choi…

An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the cur…

A guide to understanding and thriving in today's new economic environment Now that the housing and credit bubbles have burst, toppling banks and sendi…

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing real…

Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engagin…

If you heard there was a way to attract all the money you want, would you try it? It doesn't matter what's happened to you in the past or what your cu…

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an …

A revised and updated edition of the bestselling «no-nonsense guide to beating the competition.»-Publisher's Weekly Becoming a Category of One reveals…

A no-nonsense guide to driving performance while still maintaining a great place to work Leadership Isn't For Cowards offers straightforward steps to …

Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive …

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

A systematic look at how relationships determine the success of leaders and their enterprises, along with tools to help strengthen and change them Sin…

Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltd…

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you jus…

New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level…

True inspiration from a true inspiration «…vibrant and instructional … fresh, original and devoid of the usual sound bites and transatlantic psychobab…

New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting inno…

The fastest, easiest way to shift culture toward engagement and productivity Change Your Space, Change Your Culture is a guide to transforming busines…

Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances,…

Gold Medal Winner, Human Resources and Employee Training, 2012 Axiom Business Book Awards Trust, Pride and Camaraderie—transform your company into a «…

A blueprint for a national leadership movement to transform the way the public thinks about giving Virtually everything our society has been taught ab…

How ordinary citizens dedicated to service can change the face of America's most critical issues What if the nation were able to capitalize on the ene…

We all have the capacity to be happy. There may be occasions in your life where this seems a challenging concept, however there are some very definite…

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. I…

Drawing on their work on performance management within the ‘beyond budgeting’ movement over the past ten years, including many interviews and case stu…

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made acti…

Americans as a whole view themselves as reasonably prudent and sober people when it comes to matters of money, reflecting the puritan roots of the ear…

Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the …