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Зарубежная деловая литература

Marketing
Marketing
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The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how…
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At the Crossroads. Not-for-Profit Leadership Strategies for Executives and Boards
At the Crossroads. Not-for-Profit Leadership Strategies for Executives and Boards
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An indispensable guide to the complex art of nonprofit leadership and management In The Challenge of Change, Philip Coltoff distills the insights he h…
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Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
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The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …
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The U.S. Technology Skills Gap. What Every Technology Executive Must Know to Save America's Future
The U.S. Technology Skills Gap. What Every Technology Executive Must Know to Save America's Future
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Is a widening “skills gap” in science and math education threatening America’s future? That is the seminal question addressed in The U.S. Technology S…
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Healthcare Analytics for Quality and Performance Improvement
Healthcare Analytics for Quality and Performance Improvement
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Improve patient outcomes, lower costs, reduce fraud—all with healthcare analytics Healthcare Analytics for Quality and Performance Improvement walks y…
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Social Entrepreneurship For Dummies
Social Entrepreneurship For Dummies
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Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial pe…
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The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative
The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative
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How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader'…
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Make Difficult People Disappear. How to Deal with Stressful Behavior and Eliminate Conflict
Make Difficult People Disappear. How to Deal with Stressful Behavior and Eliminate Conflict
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Save your organization by building the skills to deal with difficult people We all have to work with people we can't stand to be around. Our challenge…
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Success the LOVEFiLM Way. How to Grow A Fast Growth Business in Fast Changing Times
Success the LOVEFiLM Way. How to Grow A Fast Growth Business in Fast Changing Times
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As you might expect from a company responsible for renting so many thrillers, there’s rarely a dull moment at LOVEFiLM. From start-up, through mergers…
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At Your Service. How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
At Your Service. How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
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A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever…
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Starting an Online Business All-in-One For Dummies
Starting an Online Business All-in-One For Dummies
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The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Star…
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MoneyShift. How to Prosper from What You Can't Control
MoneyShift. How to Prosper from What You Can't Control
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The financial world is changing; this book shows you how to update your ideas about investing and keep pace Investing successfully means figuring out …
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The Maker Revolution. Building a Future on Creativity and Innovation in an Exponential World
The Maker Revolution. Building a Future on Creativity and Innovation in an Exponential World
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Become a force for change through community, access, knowledge, and innovation The Maker Revolution is a guidebook to the new industrial revolution. A…
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The International Living Guide to Retiring Overseas on a Budget. How to Live Well on $25,000 a Year
The International Living Guide to Retiring Overseas on a Budget. How to Live Well on $25,000 a Year
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Achieve your dream of retiring abroad while on a budget The International Living Guide to Retiring Overseas on a Budget provides a detailed guide to o…
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Startup Leadership. How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises
Startup Leadership. How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises
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Anyone can start a business. But only leaders can succeed. Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises …
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The Buying Brain. Secrets for Selling to the Subconscious Mind
The Buying Brain. Secrets for Selling to the Subconscious Mind
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If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…
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Goodbye Gordon Gekko. How to Find Your Fortune Without Losing Your Soul
Goodbye Gordon Gekko. How to Find Your Fortune Without Losing Your Soul
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How to live a more productive life by putting a profitable lifestyle ahead of profits With his standout Wall Street line “Greed is good,” Gordon Gekko…
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Resilience. How to cope when everything around you keeps changing
Resilience. How to cope when everything around you keeps changing
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BOUNCE BACK FROM WHATEVER LIFE THROWS AT YOU Stressful situations are a fact of life. Job insecurity, financial burden, relationship doubt are all too…
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Selling with Noble Purpose, Enhanced Edition. How to Drive Revenue and Do Work That Makes You Proud
Selling with Noble Purpose, Enhanced Edition. How to Drive Revenue and Do Work That Makes You Proud
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Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadersh…
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The Little Book of Common Sense Investing. The Only Way to Guarantee Your Fair Share of Stock Market Returns
The Little Book of Common Sense Investing. The Only Way to Guarantee Your Fair Share of Stock Market Returns
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The best-selling investing «bible» offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic…
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Taxation for Australian Businesses. Understanding Australian Business Taxation Concessions
Taxation for Australian Businesses. Understanding Australian Business Taxation Concessions
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Simplify tax and save money with streamlined bookkeeping Small businesses are often just that—small. Bookkeeping may be done by a professional outside…
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Fine Art and High Finance. Expert Advice on the Economics of Ownership
Fine Art and High Finance. Expert Advice on the Economics of Ownership
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Art and finance coalesce in the elite world of fine art collecting and investing. Investors and collectors can’t protect and profit from their collect…
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Think Your Way To Success. How to Develop a Winning Mindset and Achieve Amazing Results
Think Your Way To Success. How to Develop a Winning Mindset and Achieve Amazing Results
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You can achieve anything when you know how to put your mind to it We all know that a positive mental attitude can work wonders… but there's so much mo…
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78 Tax Tips For Canadians For Dummies
78 Tax Tips For Canadians For Dummies
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Compiled by an expert team of accountants, 78 Tax Tips For Canadians For Dummies offers practical tax planning strategies. These individual tips offer…
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Execution Excellence. Making Strategy Work Using the Balanced Scorecard
Execution Excellence. Making Strategy Work Using the Balanced Scorecard
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A hands-on guidebook for making your strategy work with effective Balanced Scorecard design, deployment, and maintenance Execution Excellence is the p…
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The Guide to Getting Paid. Weed Out Bad Paying Customers, Collect on Past Due Balances, and Avoid Bad Debt
The Guide to Getting Paid. Weed Out Bad Paying Customers, Collect on Past Due Balances, and Avoid Bad Debt
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Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non-paying customers. …
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The Social Executive. How to Master Social Media and Why It's Good for Business
The Social Executive. How to Master Social Media and Why It's Good for Business
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Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day…
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We Are All Leaders. Leadership is Not a Position, It's a Mindset
We Are All Leaders. Leadership is Not a Position, It's a Mindset
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Leadership is not just for the execs in the corner office. It’s time we all stepped up and developed the mind of a leader. In a time of rapid technolo…
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How to Speak Money. The Language and Knowledge You Need Now
How to Speak Money. The Language and Knowledge You Need Now
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Do you speak money? You should. It is the world’s most important language. It’s spoken everywhere. Speaking—or at least understanding—this language al…
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Results at the Top. Using Gender Intelligence to Create Breakthrough Growth
Results at the Top. Using Gender Intelligence to Create Breakthrough Growth
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What if your company could gain a greater profit share of the market simply by promoting more women into its senior management team? Sounds like a no-…
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Management and Cost Accounting For Dummies - UK
Management and Cost Accounting For Dummies - UK
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With easy-to-understand explanations and real-life examples, Management & Cost Accounting For Dummies provides students and trainees with the basic co…
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The Perfectionist's Handbook. Take Risks, Invite Criticism, and Make the Most of Your Mistakes
The Perfectionist's Handbook. Take Risks, Invite Criticism, and Make the Most of Your Mistakes
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A guide for getting your perfectionism to work for you Is perfectionism a good thing or does it get in our way? In The Perfectionist's Handbook, clini…
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Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
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In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even …
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Understanding Oil Prices. A Guide to What Drives the Price of Oil in Today's Markets
Understanding Oil Prices. A Guide to What Drives the Price of Oil in Today's Markets
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It’s a fair bet that most of what you think you know about oil prices is wrong. Despite the massive price fluctuations of the past decade, the receive…
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Lessons from Frankenstorm. Investing for Future Power Disruptions
Lessons from Frankenstorm. Investing for Future Power Disruptions
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The world has been brought to its knees in recent years due to an increased amount of hurricanes, tsunamis and earthquakes which collectively have lef…
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Startup Life. Surviving and Thriving in a Relationship with an Entrepreneur
Startup Life. Surviving and Thriving in a Relationship with an Entrepreneur
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Real life insights on what it takes to make it in a relationship with an entrepreneur Entrepreneurs are always on the go, looking for the next «startu…
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The Audacity of Help. Obama's Stimulus Plan and the Remaking of America
The Audacity of Help. Obama's Stimulus Plan and the Remaking of America
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The United States confronts its greatest economic crisis since the 1930s. President Obama has taken quick and decisive action to enact an economic sti…
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AARP The Secret of Shelter Island. Money and What Matters
AARP The Secret of Shelter Island. Money and What Matters
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AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. In The Secret of Shelter Island, nationally renowned financial …
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Mastering Presentations. Be the Undisputed Expert when You Deliver Presentations (Even If You Feel Like You're Going to Throw Up)
Mastering Presentations. Be the Undisputed Expert when You Deliver Presentations (Even If You Feel Like You're Going to Throw Up)
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A simple four-step process for delivering winning presentations Mastering Presentations explains how entrepreneurs and small business owners can use g…
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What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …
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The Year Without Pants. WordPress.com and the Future of Work
The Year Without Pants. WordPress.com and the Future of Work
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A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success 50 million websites, …
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The Food Truck Handbook. Start, Grow, and Succeed in the Mobile Food Business
The Food Truck Handbook. Start, Grow, and Succeed in the Mobile Food Business
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How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. C…
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How to Measure Anything. Finding the Value of Intangibles in Business
How to Measure Anything. Finding the Value of Intangibles in Business
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Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky…
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The Cool Factor. Building Your Brand's Image through Partnership Marketing
The Cool Factor. Building Your Brand's Image through Partnership Marketing
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What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,…
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Internal Audit Quality. Developing a Quality Assurance and Improvement Program
Internal Audit Quality. Developing a Quality Assurance and Improvement Program
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Deliver increased value by embedding quality into internal audit activities Internal Audit Quality: Developing a Quality Assurance and Improvement Pro…
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