Зарубежная деловая литература

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

In this book the author explains that managers must build human capital and engender employee engagement by managing them almost not at all, by attend…

Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gai…

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digita…

Financial Contagion: The Viral Threat to the Wealth of Nations covers a lot of territory. It is, of course, terribly important to analyze case histori…

Praise for Performance Consulting «You hold in your hands an outstanding portrayal of the half-century evolution of performance improvement. Rothwell …

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an …

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new e…

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digita…

Toyota. Истинные причины процветания японского автогиганта. Toyota начала историю своего восхождения в момент, когда Япония приходила в себя после пор…

Discover gender-specific tools and strategies Boom-Generation women can use to make philanthropic and charitable decisions Answering women's questions…

Harvard Business Review – главный деловой журнал в мире. Представляем новый сборник из серии «HBR: 10 лучших статей», посвященный проблемам ведения пе…

A comprehensive resource providing extensive coverage of the state of the art in credit secruritisations, derivatives, and risk management Credit Secu…

A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest econom…

Манчестерский либерализм – политическая и экономическая программа, сформулированная в ходе агитации за отмену пошлин на импорт зерна в Англии в середи…

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and t…

This book provides a comparative account of the process of urban regeneration and examines the factors influencing these processes, as well as the con…

The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harn…

In real-life conflict resolution situations, one size does not fit all. Just as a mechanic does not fix every car with the same tool, the conflict res…

Ошибки совершают все, даже ведущие компании. То, как сотрудники исправляют эти ошибки, – вот что отличает лидеров сервиса от всех остальных. Компенсац…

This book is the distillation of 30 essential elements of leadership into 60 second digestible chapters. There are also 30 true 60 Second Leader Tales…

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provide…

The go-to guide to acing the Series 24 Exam! Passing the General Securities Principal Qualification Examination (Series 24) qualifies an individual to…

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and e…

Книга Майкла Гербера, которого считают ведущим специалистом в области малого бизнеса, позволяет по-новому взглянуть на проблемы, связанные с организац…

Leading Organizational Learning brings together today’s top thinkers in organizational learning—including Jon Katzenbach, Margaret J. Wheatley, Dave U…

Der Tradition des St. Galler Management-Modelld folgend wird in diesem Lehrbuch Management als Funktion und Tätigkeit behandelt. Dabei werden zentrale…

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the bel…

American business leader, entrepreneur, and noted philanthropist Morton Mandel shares lessons he gleaned from co-founding and leading, along with his …

The Children of Eve is the first book to bring together general material about population and well-being in a single volume. It presents a world histo…

The difference between flourishing and floundering is 10X. The difference between quantity and quality is a factor of 10. The difference in levels of …

The vast majority of Canadians are blissfully unaware that every man, woman and child in Canada now owes a $35,000 share of government debt and must p…

The social media secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of social media for b…

American business leader, entrepreneur, and noted philanthropist Morton Mandel shares lessons he gleaned from co-founding and leading, along with his …

An up-to-date and comprehensive treatment of the fundamentals of scheduling theory, including recent advances and state-of-the-art topics Principles o…

A trailblazing approach to choosing executives who both match the needs and fit the cultures of the organizations they will lead Leadership failures d…

Today, the very word ‘meeting’ conjures up images of time wasted in badly lit, airless offices. People sitting around tables unsure why they are there…

Время – самая большая ценность для современного человека и в особенности – для предпринимателя. Эта книга предназначена специально для тех, кому надое…

Stepping Lightly Around the Pitfalls of Estate Planning… Estate planning is one of those unpleasant but really important tasks. Unfortunately, the pro…

Praise for Don't Let Others Rent Space in Your Head «Gary offers rich advice for anyone who wishes to succeed in spite of his or her failures. Four si…

A revealing expose by one of today's most successful and controversial speculators Short-selling, or betting on a drop in the price of a stock, has be…

Bestselling author Ken Blanchard brings you the tie-in guide to accompany his TrustWorks! training program.Ken Blanchard is famous for his ability to …

Master vSphere automation with this comprehensive reference VMware vSphere PowerCLI Reference, Automating vSphere Administration, 2nd Edition is a one…

The tax facts and strategies that every small business owner needs to know Written in a straightforward and accessible style, this reliable resource o…

Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading …