контент-маркетинг
Создание и продвижение контента. Краткое руководство
Книга содержит практические советы и пошаговые инструкции для создания качественного текстового, видео, аудио и графического контента.
Подробнее10 заповедей коммуникационной войны. Как победить СМИ, Instagram и Facebook
Благодаря развитию социальных сетей и интернета информация сейчас распространяется с ужасающей скоростью – И не всегда правдивая или та, которую мы го…
ПодробнееMarketing 4.0
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…
ПодробнееSocial TV. How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …
ПодробнееThe Social Media MBA in Practice. An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
The inside information that marketers and social media practitioners have been dying to get their hands on… It seems like every day another self-appoi…
ПодробнееНейросеть ChatGPT: полное погружение – инструменты, промпты, разные режимы, практика. Версия книги 5
Новая версия книги 5 от января 2026 года. Посмотрите ознакомительный фрагмент - книга на 70-80% состоит из реальных запросов к нейросети и ответов. Эт…
ПодробнееUnMarketing
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, St…
ПодробнееMarketing 4.0
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…
ПодробнееAudience. Marketing in the Age of Subscribers, Fans and Followers
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…
ПодробнееThe Social Media MBA in Practice. An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
The inside information that marketers and social media practitioners have been dying to get their hands on… It seems like every day another self-appoi…
ПодробнееСоздай себя в сети
Хватит писать вслепую. Хватит теряться в шуме. Эта книга — не про «ещё один пост». Это руководство, как писать такие тексты, чтобы вас запоминали, дов…
ПодробнееUnMarketing
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, St…
ПодробнееКонтент: топовые техники SEO-продвижения
Николай Климович – один из лучших и наиболее ярких SEO-специалистов России. Получил два высших образования по специальностям «психология» и «клиническ…
ПодробнееAudience. Marketing in the Age of Subscribers, Fans and Followers
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…
ПодробнееThe Complete Social Media Community Manager's Guide. Essential Tools and Tactics for Business Success
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists…
Подробнее10 заповедей коммуникационной войны. Как победить СМИ, Instagram и Facebook
Благодаря развитию социальных сетей и интернета информация сейчас распространяется с ужасающей скоростью – И не всегда правдивая или та, которую мы го…
ПодробнееBuyer Personas
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas…
ПодробнееРазработка и продвижение вирального контента. Учебник для бакалавриата и магистратуры
В настоящем учебнике рассмотрена культура коротких вирусных сообщений, основанная на масштабном внедрении в социальную реальность мемов. Мемы, будучи …
ПодробнееVisual Content Marketing. Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for busine…
ПодробнееThe Complete Social Media Community Manager's Guide. Essential Tools and Tactics for Business Success
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists…
ПодробнееПродвижение и ведение канала на Яндекс Дзен: полный гид
Яндекс Дзен — это мощная платформа для продвижения контента, привлечения аудитории и увеличения трафика на ваш сайт. В этой статье мы рассмотрим ключе…
ПодробнееBuyer Personas
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas…
ПодробнееMarketing with Social Media. 10 Easy Steps to Success for Business
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Bus…
ПодробнееVisual Content Marketing. Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for busine…
ПодробнееАрхетипические образы силы и лидерства в рекламе
Аудиокнига «Архетипические образы силы и лидерства в рекламе» в формате подкастов практическое руководство по созданию мощных, запоминающихся рекламны…
ПодробнееBeyond Advertising
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are yo…
ПодробнееВизуализация данных. Полный курс для начинающих специалистов
Ни один крупный бизнес не обходится без дизайнеров-визуализаторов, работающих с данными. Они помогают компании лучше ориентироваться в ключевых показа…
ПодробнееMarketing with Social Media. 10 Easy Steps to Success for Business
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Bus…
ПодробнееThe Marketing Agency Blueprint. The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guar…
ПодробнееFacebook Marketing For Dummies
Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers wi…
ПодробнееBeyond Advertising
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are yo…
ПодробнееTwitter Power 3.0
Tweet your company to the top of the market with a tailored approach to Twitter
Twitter Power 3.0 is the newly updated guide that shows smart business…
ПодробнееEverywhere. Comprehensive Digital Business Strategy for the Social Media Era
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing depa…
ПодробнееThe Marketing Agency Blueprint. The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guar…
ПодробнееFacebook For Dummies
A new edition of the bestselling how-to Facebook title Facebook is constantly changing and evolving, replacing old features and introducing new ones. …
ПодробнееDigital Sense
Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged…
ПодробнееThe Agile Marketer
The marketer's guide to modernizing platforms and practices
Marketing in the digital era is a whole new game: it's fundamentally about competing on th…
ПодробнееEverywhere. Comprehensive Digital Business Strategy for the Social Media Era
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing depa…
ПодробнееmicroDomination. How to leverage social media and content marketing to build a mini-business empire around your personal brand
How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own bu…
ПодробнееSocial Media Marketing For Dummies<sup>®</sup>
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket sc…
ПодробнееDigital Sense
Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged…
ПодробнееThe Agile Marketer
The marketer's guide to modernizing platforms and practices
Marketing in the digital era is a whole new game: it's fundamentally about competing on th…
ПодробнееSocial TV. How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …
ПодробнееmicroDomination. How to leverage social media and content marketing to build a mini-business empire around your personal brand
How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own bu…
ПодробнееМедийные коммуникации: Начало
Книга «Медийные коммуникации: Начало» является введением в мир медиа и коммуникаций. Автор раскрывает основы успешной работы в медийной сфере, делая а…
Подробнее




























