Только на Литрес
Marketing Champions. Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Praise for Marketing Champions «Much has been written about the importance of using marketing principles and tools effectively. But we've paid far les…
ПодробнееScripting Your World. The Official Guide to Second Life Scripting
Find complete information about Second Life scripting and gain access to more than 50 previously unpublished ready-to-use scripts in Scripting Your Wo…
ПодробнееThe Quest for Global Dominance. Transforming Global Presence into Global Competitive Advantage
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dom…
ПодробнееFinancial First Aid for Canadian Investors. Stop the Bleeding, Start the Healing and Get Your Portfolio on the Road to Recovery
Praise for the previous edition, Portfolio First Aid «I'd categorize Portfolio First Aid as a serious investment primer that has the laudable, if ambi…
ПодробнееBatman and Philosophy. The Dark Knight of the Soul
Why doesn't Batman just kill the Joker and end everyone's misery? Can we hold the Joker morally responsible for his actions? Is Batman better than Sup…
ПодробнееCorporate Financial Distress and Bankruptcy. Predict and Avoid Bankruptcy, Analyze and Invest in Distressed Debt
A comprehensive look at the enormous growth and evolution of distressed debt, corporate bankruptcy, and credit risk default This Third Edition of the …
ПодробнееLeadership Passages. The Personal and Professional Transitions That Make or Break a Leader
Leaders face numerous critical crossroads in their careers, moments that can provide extraordinary learning and growth opportunities or ensnare them a…
ПодробнееSupported Literacy for Adolescents. Transforming Teaching and Content Learning for the 21st Century
Supported Literacy for Adolescents, written by nationally recognized experts, introduces an innovative and field-tested instructional framework for pr…
ПодробнееThe Online Millionaire. Strategies for Building a Web-Based Empire on eBay and Beyond
This book will show you how to become the next huge online success story "Your goal as an Internet entrepreneur should be to have a presence on everyW…
ПодробнееRaising Baby Green. The Earth-Friendly Guide to Pregnancy, Childbirth, and Baby Care
In this illustrated and easy-to-use guide, noted pediatrician Dr. Alan Greene, a leading voice of the green baby movement, advises parents how to make…
ПодробнееProgramming with VisiBroker. A Developer's Guide to VisiBroker for Java
The only book you need for programming VisiBroker using Java The most widely used commercial implementation of the CORBA standard, Inprise's VisiBroke…
ПодробнееThe Retirement Plan Solution. The Reinvention of Defined Contribution
Praise For The Retirement Plan Solution «Short, clear, complete, and always interesting. Best book on DC plans and what we should do-now.» —Charles D.…
ПодробнееTrading Against the Crowd. Profiting from Fear and Greed in Stock, Futures and Options Markets
Efficient market theorists contend that markets are random and thus not predictable. With the publication of Trading Against theCrowd, however, noted …
ПодробнееJ.K. Lasser's From Ebay to Mary Kay. Taxes Made Easy for Your Home Business
The ultimate guide to running a tax-efficient home-based business Today, millions of people are making either a full- or part-time living selling thin…
ПодробнееEnlightened Power: How Women are Transforming the Practice of Leadership
How are women transforming the practice of leadership in the 21st century? Enlightened Power is a first-of-a-kind book that answers this question–and …
ПодробнееHow to Select Investment Managers and Evaluate Performance. A Guide for Pension Funds, Endowments, Foundations, and Trusts
An informative guide to selecting and evaluating external investment professionals This book-one of the very few of its kind-is an invaluable aid to t…
ПодробнееThe New Empire of Debt. The Rise and Fall of an Epic Financial Bubble
An updated look at the United States' precarious position given the recent financial turmoil In The New Empire of Debt, financial writers Bill Bonner …
ПодробнееTrading Against the Crowd. Profiting from Fear and Greed in Stock, Futures and Options Markets
Efficient market theorists contend that markets are random and thus not predictable. With the publication of Trading Against theCrowd, however, noted …
ПодробнееMaking Dough. The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Praise for Making Dough «I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that …
ПодробнееAmerican Medical Association Girl's Guide to Becoming a Teen
Becoming a teen is an important milestone in every girl’s life. It’s even more important to get answers and advice to the most common health issues gi…
ПодробнееOperational Risk. A Guide to Basel II Capital Requirements, Models, and Analysis
While operational risk has long been regarded as a mere part of «other» risks–outside the realm of credit and market risk–it has quickly made its way …
ПодробнееBe A Shortcut. The Secret Fast Track to Business Success
Shortcut is the new catchphrase that identifies high-quality, influence and value in employees and executives. Be A Shortcut is a business book that p…
ПодробнееMarkets in Profile. Profiting from the Auction Process
Markets in Profile explores the confluence of three disparate philosophical frameworks: the Market Profile, behavioral finance, and neuroeconomics in …
ПодробнееBullish Thinking. The Advisor's Guide to Surviving and Thriving on Wall Street
Bullish Thinking is packed with hard-hitting true stories of financial professionals who have faced the many job stressors that fill this competitive …
ПодробнееAmerican Medical Association Boy's Guide to Becoming a Teen
Becoming a teen is an important milestone in every boy’s life. It’s even more important to get answers and advice to the most common health issues boy…
ПодробнееAttracting Investors. A Marketing Approach to Finding Funds for Your Business
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? …
ПодробнееTo the Desert and Back. The Story of One of the Most Dramatic Business Transformations on Record
Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the s…
ПодробнееWealth of Experience. Real Investors on What Works and What Doesn't
Practical advice for investors from investors Presenting a fresh approach to investment guidance, Wealth of Experience is built on real investors' sto…
ПодробнееPhotoshop for Right-Brainers. The Art of Photo Manipulation
Attention Right-Brainers! You're an artistic visionary, right? In your head you imagine clever image fixes, fanciful photo manipulations, and artworks…
ПодробнееProfessional DotNetNuke ASP.NET Portals
Professional DotNetNuke ASP.NET Portals DotNetNuke, the popular ASP.NET open source application, is sweeping through the ranks of ASP.NET and Web deve…
ПодробнееKellogg on Branding. The Marketing Faculty of The Kellogg School of Management
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and…
ПодробнееThe History of Financial Planning. The Transformation of Financial Services
The first book to provide a comprehensive history of the financial planning profession The financial services field has been revolutionized in the las…
ПодробнееStrategic Communications for Nonprofit Organization. Seven Steps to Creating a Successful Plan
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organizat…
ПодробнееSouth of 49. The Canadian Guide to Buying Residential Real Estate in the United States
"South of 49 is a must-read for anyone wanting to buy real estate in the United States. This groundbreaking book is jammed full of practical informati…
ПодробнееBeginning ASP.NET 1.1 with Visual C# .NET 2003
What is this book about? This hands-on guide teaches you how to build custom ASP.NET Web sites from the ground up. An expert team of authors uses thei…
ПодробнееPrecision Marketing. The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and tr…
ПодробнееHome Staging. The Winning Way To Sell Your House for More Money
The way you live in a home and the way you sell it are two different things. That's the premise of Staging*, a concept that teaches you to look at you…
ПодробнееFound Money. Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business
A fresh perspective on what it takes to run a moneymaking small business If you're a small business owner, you probably started out with a great idea,…
ПодробнееSilverStripe. The Complete Guide to CMS Development
This is the Official Guide on the award-winning SilverStripe programming framework, authored by the creators of the open source CMS. SilverStripe is a…
ПодробнееProfessional Microsoft SQL Server 2008 Integration Services
The new edition of the successful previous version is 25 percent revised and packed with more than 200 pages of new material on the 2008 release of SQ…
ПодробнееEnterprise Marketing Management. The New Science of Marketing
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revo…
ПодробнееOption Strategies for Directionless Markets. Trading with Butterflies, Iron Butterflies, and Condors
Making great trades in a directionless market can be a challenge, and directionless markets occur more frequently than bull and bear markets combined.…
ПодробнееFinancial Management and Analysis Workbook. Step-by-Step Exercises and Tests to Help You Master Financial Management and Analysis
A comprehensive guide to understanding the world of financial management and analysis This complement to the bestselling Financial Management and Anal…
ПодробнееCabling. The Complete Guide to Network Wiring
The physical linkages responsible for carrying a company's data continue to be the most neglected components of the typical network—to the extent that…
ПодробнееHigh Performing Investment Teams. How to Achieve Best Practices of Top Firms
High Performing Investment Teams «Although most leaders agree teamwork is important, few businesses effectively build collaborative, synchronized team…
Подробнее










































