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LEARN FROM THE CHAMPIONS - re:think CEO edition 05
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LEARN FROM THE CHAMPIONS - re:think CEO edition 05

Martin Eisenhut

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Learn from the champions by Martin Eisenhut und Ralph Lässig Volume 5 of the re:think CEO series

Bibliographical information from the German National Library: The German National Library lists this publication in the German National Bibliography; detailed bibliographical data available online at http://dnb.d-nb.de abrufbar.

All rights reserved. No part of this book may be reproduced, translated, stored on microfilm or stored or processed in an electronic retrieval system, in any form or by any means, without prior permission in writing from the publisher, subject to penalties under the German Copyright Act.

Designed by Roland Berger Media Design Cover design by Roland Berger Media Design eBook-Produktion: GGP Media GmbH, Pößneck ISBN: 9783943442069

"WHOSOEVER DESIRES CONSTANT SUCCESS MUST CHANGE HIS CONDUCT WITH THE TIMES."

Corporate success is not a matter of chance

What makes an engineering firm successful, and what can other firms learn from the champions in this industry? In a nutshell, that is the question we set out to answer in this book. We believe that our observations and conclusions have a time-less relevance for the strategic managers of many companies – especially when it comes to discrete manufacturing and assembly. Alongside producers of capital goods, we include in that the automotive industry, the rail and aviation industries and the defense sector, for example. Our book is neither an abstract guide for managers nor an instruction booklet. We present our insights and findings in a pragmatic fashion in the hope that they will help companies develop well thought-out business initiatives. We argue that the challenges engineering companies have overcome in recent years – some more successfully than others – are of the same basic nature as the challenges facing any industry. As we will see, the vast majority of firms are not true champions according to our deliberately narrow definition. This means that those who lag behind have considerable room for improvement. We will also see, based on an analysis of the group at the very top, where the most important levers for success lie.

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