Маркетинг, PR, реклама

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of …

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strate…

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in …

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your busines…

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with sev…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and…

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice …

The concrete tools manufacturing enterprises need to thrive in today's global environment For a manufacturing enterprise to succeed in this current vo…

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton s…

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th…

Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer se…

A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. …

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the …

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans…

A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that t…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of…

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas…

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences ex…

Streamlining supply chain efficiency to maximize profitability This practical guide describes how the supply chain operates and discusses the issues a…

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and …

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' br…

Книга-практикум. Теория + примеры + домашние задания. Шаг за шагом вы становитесь профи! Рекомендована PR-специалистам, копирайтерам и всем, кто прода…

A «how-to» guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success…

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through …

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to s…

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered th…

Курсов, дающих представление о применении классических положений и современного ТРИЗ в маркетинге и бизнесе, почти нет. Этот недостаток мы и пытаемся …

Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more th…

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most adm…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the …

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outpe…

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional l…

Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve…

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization …

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephem…

Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly glob…

Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this bo…

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinan…