Маркетинг, PR, реклама

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' br…

Книга-практикум. Теория + примеры + домашние задания. Шаг за шагом вы становитесь профи! Рекомендована PR-специалистам, копирайтерам и всем, кто прода…

A «how-to» guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success…

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through …

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered th…

Курсов, дающих представление о применении классических положений и современного ТРИЗ в маркетинге и бизнесе, почти нет. Этот недостаток мы и пытаемся …

Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more th…

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most adm…

Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art …

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the …

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outpe…

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional l…

Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve…

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but d…

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephem…

Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly glob…

Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this bo…

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinan…

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offe…

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strate…

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in …

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your busines…

A new update of the classic text on benchmarking Strategic Benchmarking Reloaded with Six Sigma updates benchmarking, the revolutionary business perfo…

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction …

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and…

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice …

The concrete tools manufacturing enterprises need to thrive in today's global environment For a manufacturing enterprise to succeed in this current vo…

Praise for Chocolates on the Pillow Aren't Enough «Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people …

Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer se…

A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. …

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,…

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and incr…

Отчего умер Высоцкий? Перепой? Передоз? Общая изношенность организма алкоголем и наркотиками? Или был отравлен?! Если имело место отравление, было ли …

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the …

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans…

A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that t…

Avoid common pitfalls in large-scale projects using these smart strategies Over half of large-scale engineering and construction projects—off-shore oi…

Драгоценные камни в Библии. Всего два объекта ювелирики являют Заветы. Но каких! Первый – наперсник иудейского первосвященника, он же хошен, очерченны…

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas…

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences ex…

Streamlining supply chain efficiency to maximize profitability This practical guide describes how the supply chain operates and discusses the issues a…

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity,…

03 августа 1995 года семеро русских лётчиков, следовавших международным авиарейсом Тирана – Кабул, были перехвачены и принудительно посажены в Кандага…