Классический маркетинг

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

В учебнике изложены теоретические основы маркетинга гостиничного предприятия. Рассматриваются важнейшие вопросы дисциплины: туристский продукт, привле…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the…

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How t…

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, вн…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their adv…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more t…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketin…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

Нас с детства учат управлять своими эмоциями и чувствами, соответствовать общественным нормам и соблюдать правила, чтобы быть успешными и самодостаточ…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge…

В учебнике раскрывается содержание и специфика маркетинга в сети Интернет, приводятся конкретные направления и примеры использования инструментов марк…

В курсе подробно рассматриваются теоретические и практические вопросы маркетинга, его современное понимание и особенности применения, методы анализа в…

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of m…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisti…

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,…

Курс раскрывает основные понятия и принципы маркетинга, его различные современные концепции. Рассмотрены содержание маркетингового процесса, методы и …

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and pro…

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social me…

Нас с детства учат управлять своими эмоциями и чувствами, соответствовать общественным нормам и соблюдать правила, чтобы быть успешными и самодостаточ…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

Курс раскрывает основные понятия и принципы маркетинга, его различные современные концепции. Рассмотрены содержание маркетингового процесса, методы и …

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

В курсе рассматриваются товароведный аспект проблемы, в частности сущ-ность и роль, критерии и факторы, методы оценки конкурентоспособности, роль конк…

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

В курсе изложены основные понятия, задачи и функции маркетинга, методы проведения маркетинговых исследований и их информационное обеспечение, основы т…