Классический маркетинг

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

Пособие содержит теоретический материал по темам дисциплины, ситуационные задания по разделам и изучаемым темам, вопросы к обсуждению, задачи с ответа…

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of…

McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition Valuation is the single best guide of its kind, helping fi…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organiz…

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the …

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' br…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

В учебном пособии рассматриваются теоретико-методологические и методические основы бенчмаркинга человеческих ресурсов, знание которых позволит выбрать…

В пособии на основе базовых понятий информатики рассмотрены состав, структура и функции информационной системы маркетинга. Изложены общие информационн…

McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition Valuation is the single best guide of its kind, helping fi…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer se…

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracki…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Кого-то может напугать число в названии. Тут бы один инструмент решиться внедрить, а автор предлагает сразу 300 (25 в части 1). Я даю столько инструме…

Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer se…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for sha…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Учебник состоит из четырех модулей: теоретические и социально-экономические основы маркетинга; маркетинговые исследования и сегментация рынка; комплек…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to s…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing busine…

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organiz…

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, con…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offe…

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations…

В курсе изложены теоретические основы маркетинга гостиничного предприятия. Рассматриваются важнейшие вопросы дисциплины: туристский продукт, привлечен…

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more t…

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded…

Приведено описание современных тенденций машинно-технологической модернизации сельского хозяйства за счет внедрения технологии точного земледелия, нап…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide re…

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for sha…