Классический маркетинг

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

В данном учебном пособии последовательно раскрываются основные методы описательной и аналитической статистики в маркетинге. Так, в издании приводятся …

В учебном пособии охарактеризован современный этап конкуренции и особенности формирования конкурентоспособности компаний в этих условиях. Показаны при…

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can…

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what th…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing busine…

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executi…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly a…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

В учебном пособии рассмотрены основные понятия маркетинга: рынок, товар, цена, ценообразование. Освещены вопросы распределения товаров и их продвижени…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and incr…

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past…

Курс посвящен маркетинговым основам выработки коммерческой политики компании, тому, какие тренды будут формировать рынки в будущем, можно ли сделать м…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

В данном учебнике рассматриваются теория и практика современного маркетинга, включая современные технологии разработки бизнес-моделей, определения пот…

В учебнике излагаются теоретические основы маркетинга-менеджмента туризма, представлены основные проблемы и тенденции развития туризма в мире и России…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They a…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history.…

Курс поможет студентам разобраться в различных аспектах выставочного дела. Выставка рассматривается в данном курсе как бизнес-проект, инструмент марке…

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in …

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a cle…

В учебном пособии излагаются исторические предпосылки, теоретические основы и технологические особенности маркетинга в сфере досуга, культуры и искусс…

В работе использованы отечественные, зарубежные материалы и разработки авторов, накопленные за период преподавания дисциплины «Маркетинг». Практикум п…

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, вн…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensi…

Изучение курса «Банковский маркетинг» направлено на формирование у студентов знаний теоретических основ и практических навыков в области организации б…

Набор техник для роста: выручки, капитализации, ценности и эффективности бизнеса. Готовые инструменты, которые позволят получить результат «здесь и се…

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

В курсе раскрыты базовые понятия интегрированных коммуникаций и актуальные вопросы маркетинга, брендинга и рекламы, отражен российский и зарубежный оп…

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energiz…