Классический маркетинг

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity,…

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big…

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream tea…

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary tim…

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can…

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what th…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing busine…

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executi…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly a…

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their adv…

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and incr…

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, t…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dime…

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New…

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guar…

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, t…

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They a…

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history.…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in …

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream tea…

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guar…

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, вн…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensi…

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary tim…

Набор техник для роста: выручки, капитализации, ценности и эффективности бизнеса. Готовые инструменты, которые позволят получить результат «здесь и се…