Классический маркетинг

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dime…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big…

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, вн…

Набор техник для роста: выручки, капитализации, ценности и эффективности бизнеса. Готовые инструменты, которые позволят получить результат «здесь и се…

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but d…

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly a…

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executi…

Набор техник для роста: выручки, капитализации, ценности и эффективности бизнеса. Готовые инструменты, которые позволят получить результат «здесь и се…

Учебник дает полное представление о современных направлениях, задачах и методах маркетинговых исследований, имеет множество иллюстраций. Имеются досту…

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggl…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energiz…

Aprende a elegir el nicho correcto. Dirigirse al nicho correcto del mercado es esencial para tu éxito. No corras el riesgo de elegir mal. No pierdas t…

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an …

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They a…

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

Il concetto di marketing virale è semplice. Implementare un’entità così avvincente, interessante e preziosa, che chiunque entri in contatto con essa a…

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing real…

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in …

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensi…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

Эта книга адресована маркетологам, работающим в офтальмологических, стоматологических, гинекологических и других клиниках, а также в многопрофильных м…

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets s…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide re…

Учебник раскрывает теоретические и практические основы построения системы проведения всех видов маркетинговых исследований в компании силами сотрудник…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history.…

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and adm…

В учебнике раскрывается содержание и специфика маркетинга в сети Интернет, приводятся конкретные направления и примеры использования инструментов марк…

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity,…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing busine…

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what th…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

Совместная работа с врачами, поиск и внедрение новых путей развития клиники, исследование пациентопотока – все это может быть приятным и плодотворным …

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and incr…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

Отец маркетинга Филип Котлер делится основными принципами и методами, подмеченными им за годы преподавания, консультаций и наблюдений! Как погрузиться…

Представлены сведения о появлении маркетинга, динамике его продвижения по исторической лестнице, начиная с дореволюционной России и заканчивая новой э…