Классический маркетинг

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that …

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction …

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction …

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But ma…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

В работе использованы отечественные, зарубежные материалы и разработки автора, накопленные за период преподавания дисциплины «Международный маркетинг»…

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leader…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leader…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

Это книга, предоставляет общее понимание маркетинга и его значение для бизнеса. Она охватывает такие темы, как стратегия маркетинга, исследование рынк…

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream tea…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

Aprende a elegir el nicho correcto. Dirigirse al nicho correcto del mercado es esencial para tu éxito. No corras el riesgo de elegir mal. No pierdas t…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New…

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of…

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you…

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and adm…

Рассматривается комплекс вопросов, раскрывающих теоретические основы маркетинга, особенности окружающей среды, сущность маркетинговой информации и мар…

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Изучение курса «Банковский маркетинг» направлено на формирование у студентов знаний теоретических основ и практических навыков в области организации б…

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New…

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th…

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider …

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream tea…