Классический маркетинг

Данное учебное пособие подготовлено в соответствии с программой дисциплины "Экономика коммерческой организации". Пособие содержит изложенный в доступн…

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracki…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

Пособие посвящено вопросам маркетинга и брендинга туристских дестинаций. Представлены современные модели и теории бренда, имиджа и позиционирования де…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisti…

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

В настоящем учебнике рассмотрены практические ситуации международного маркетинга с использованием кейс-метода. Учебник научит как бакалавров, так и ма…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more t…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

Учебник раскрывает основные аспекты маркетинговых исследований: их назначение, общую характеристику, классификацию, область применения. Подробно описа…

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Учебник сочетает необходимые основы теории в области интернет-маркетинга и множество прикладных материалов, связанных с продвижением продукта на рынок…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

В данном учебном пособии последовательно раскрываются основные методы описательной и аналитической статистики в маркетинге. Так, в издании приводятся …

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

В данном учебнике рассматриваются теория и практика современного маркетинга, включая современные технологии разработки бизнес-моделей, определения пот…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

*НАСТОЯЩИЙ МАТЕРИАЛ (ИНФОРМАЦИЯ) ПРОИЗВЕДЕН, РАСПРОСТРАНЕН И (ИЛИ) НАПРАВЛЕН ИНОСТРАННЫМ АГЕНТОМ ЛИПСИЦ ИГОРЕМ ВЛАДИМИРОВИЧЕМ, ЛИБО КАСАЕТСЯ ДЕЯТЕЛЬНО…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dime…

В пособии на основе базовых понятий информатики рассмотрены состав, структура и функции информационной системы маркетинга. Изложены общие информационн…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…