Классический маркетинг

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energiz…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide re…

Набор техник для роста: выручки, капитализации, ценности и эффективности бизнеса. Готовые инструменты, которые позволят получить результат «здесь и се…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leader…

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…

Учебник дает полное представление о современных направлениях, задачах и методах маркетинговых исследований, имеет множество иллюстраций. Имеются досту…

Эта книга адресована маркетологам, работающим в офтальмологических, стоматологических, гинекологических и других клиниках, а также в многопрофильных м…

В учебнике раскрывается содержание и специфика маркетинга в сети Интернет, приводятся конкретные направления и примеры использования инструментов марк…

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…

The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leader…

Совместная работа с врачами, поиск и внедрение новых путей развития клиники, исследование пациентопотока – все это может быть приятным и плодотворным …

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for…

Учебник раскрывает теоретические и практические основы построения системы проведения всех видов маркетинговых исследований в компании силами сотрудник…

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of m…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their adv…

Aprende a elegir el nicho correcto. Dirigirse al nicho correcto del mercado es esencial para tu éxito. No corras el riesgo de elegir mal. No pierdas t…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

Представлены сведения о появлении маркетинга, динамике его продвижения по исторической лестнице, начиная с дореволюционной России и заканчивая новой э…

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and adm…

Il concetto di marketing virale è semplice. Implementare un’entità così avvincente, interessante e preziosa, che chiunque entri in contatto con essa a…

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction …

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction …

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Теории маркетинга посвящено множество достойных книг и учебников известных зарубежных и российских авторов, в которых раскрываются базовые подходы к у…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

Отец маркетинга Филип Котлер делится основными принципами и методами, подмеченными им за годы преподавания, консультаций и наблюдений! Как погрузиться…

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…