Классический маркетинг

В этой книге мы коснемся разных тем связанных с продажами преимущественно в сегменте B2B, но так же коснемся и B2C. Разберем ключевые аспекты таких те…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

Рассматриваются вопросы теории и практики маркетинговой логистики. Описаны основные показатели и концепции повышения эффективности в логистических сис…

В учебно-практическом пособии рассматривается специфика маркетинга услуг, изучаются особенности воздействия маркетинговой среды, маркетинговые стратег…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Все хорошо помнят, что в колхозе больше всех работала лошадь, но его председателем она так и не стала. Как думаете, почему? Ответ прост – важен не пр…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

В курсе рассматриваются товароведный аспект проблемы, в частности сущ-ность и роль, критерии и факторы, методы оценки конкурентоспособности, роль конк…

Раскрывается содержание и специфика маркетинга PR и рекламы в организациях сферы товарного обращения и промышленного производства. Приводятся конкретн…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracki…

Игорь Манн – самый известный маркетер России, спикер, автор множества бизнес-книг, издатель. В данный комплект вошли три основные бестселлера «Номер 1…

Коллективная монография подготовлена по результатам научно-исследовательской работы в рамках хоздоговорного задания ФГБОУ ВО «Финансовый университет п…

Маркетинговая деятельность является одним из значительных в деятельности турпредприятий в условиях рынка. Маркетинг туризма связан с изучением рынка, …

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

В курсе представлен комплексный материал по дисциплине «Маркетинг персонала». Рассмотрены соотношение стратегии организации и маркетинговых концепций …

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Mak…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more t…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won…

Данное учебное пособие подготовлено в соответствии с программой дисциплины "Экономика коммерческой организации". Пособие содержит изложенный в доступн…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

В курсе представлен комплексный материал по дисциплине «Маркетинг персонала». Рассмотрены соотношение стратегии организации и маркетинговых концепций …