Управление маркетингом

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

В учебном пособии рассматриваются вопросы маркетингового управления разработкой продукта как важнейшей части управления для компании, стремящейся к по…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyz…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They a…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a cle…

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly a…

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention on…

Uniqlo – не просто бренд, а культурное измерение с миллионами поклонников. И эта книга раскрывает ту философию, которая за пару десятилетий превратила…

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical exam…

Сегодня предприниматели всё чаще отказываются от офисов, а бизнес перетекает в онлайн. Поэтому удалённые сотрудники – это удобно! Собственникам не нуж…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

В руководстве вы найдете 50 эффективных маркетинговых инструментов, которые вы можете использовать в условиях ограниченного маркетингового бюджета (ил…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way t…

Коммерческий успех любого бизнеса зависит от того, насколько точно выбранная менеджментом стратегия отвечает реалиям рынка. Об этом очень часто забыва…

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing real…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dre…

Учебное пособие включает основные методические положения теории и практики проведения маркетинговых исследований как основы принятия управленческих ре…

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yo…

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in …

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This…

Многие инструменты digital-маркетинга очень быстро совершенствуются или устаревают. Не разобравшись в том, какие из них использовать, можно долго слив…

Если вы считаете, что digital-маркетинг – это гораздо больше, чем «создание и раскрутка сайта», то эта книга для вас. Дополненное и доработанное издан…

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the…

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each…

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating …

В учебнике изложены теоретические и методические основы организации маркетинга как современной концепции предпринимательства. В нем освещены товарная …

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggl…

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time…

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the righ…

В учебнике рассмотрены основные функции, задачи, принципы и концепции управления маркетинговой деятельностью предприятий на современном этапе экономич…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to s…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy…

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely…

Каждый день открываются новые рестораны. Уровень конкуренции постоянно растёт, а потребитель становится всё более искушенным. Маркетинг, наряду с прод…