Управление маркетингом

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social me…

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketin…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Практикум составлен в соответствии с программой курса «Международный маркетинг». Предназначен для развития практических навыков при изучении системы м…

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

Помещения, сотрудники, инвентарь, холодильники, морозильники и даже печи для выпекания пиццы — все они не создают деньги, а только потребляют их. День…

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

Этот текст – сокращенная версия книги Байрона Шарпа «Как растут бренды». Только самые ценные мысли, идеи, кейсы, примеры. О книге Книга Байрона Шарпа …

Как продавать услуги, которые нельзя потрогать, попробовать на вкус и даже увидеть? Нечто незримое – именно так выглядит услуга с точки зрения вашего …

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention on…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Монография предназначена для студентов экономических специальностей. Пособие подготовлено в соответствии с требованиями Государственного стандарта по …

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of m…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …

Игорь Манн – самый известный маркетер России, спикер, автор множества бизнес-книг, издатель. В данный комплект вошли три основные бестселлера «Номер 1…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

Перед вами практическое руководство для тех, кому интересен бизнес доставки еды. Оно будет полезно как предпринимателям, которые уже работают в этой с…

В предлагаемом издании рассматриваются вопросы новых форм предпринимательской деятельности, регионального управления развитием и размещения предприяти…

"Маркетинг 5.0. Как Применить Новые Технологии для Успеха" — это практическое руководство, которое раскрывает, как современные технологии, такие как и…

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you th…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Игорь Манн – самый известный маркетер России, спикер, автор множества бизнес-книг, издатель. В данный комплект вошли три основные бестселлера «Номер 1…

Чтобы бизнес процветал, он должен продавать – много, часто и как можно дороже. Чтобы много продавать, нужно задействовать все возможные каналы продаж…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

В монографии рассматриваются теоретические и прикладные вопросы, связанные с ориентацией на потребителя в процессе разработки ценовой стратегии компан…

Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offer…

«Как построить бренд. Стратегии и инструменты для создания успешного имиджа компании» — это практическое руководство для предпринимателей, маркетолого…