Управление маркетингом

Все слышали, но не все понимают, о чем идет речь. Некоторые понимают, но не каждый умеет настраивать. Далеко не каждый умеет настроить таргет грамотно…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Изучив девять факторов, которые максимально влияют на продажи, на примерах из практики российских компаний, вы без труда разберетесь во всех тонкостях…

«Метод Getbrand» – это уникальная методика, позволяющая оцифровать эффективность бренда и дизайна. С помощью инструментов, описанных в книге, вы сможе…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won…

Игорь Манн – самый известный маркетер России, спикер, автор множества бизнес-книг, издатель. В данный комплект вошли три основные бестселлера «Номер 1…

Помещения, сотрудники, инвентарь, холодильники, морозильники и даже печи для выпекания пиццы — все они не создают деньги, а только потребляют их. День…

Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offer…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

Этот текст – сокращенная версия книги Байрона Шарпа «Как растут бренды». Только самые ценные мысли, идеи, кейсы, примеры. О книге Книга Байрона Шарпа …

Как компании выйти на рынок FMCG? Почему не все товары становятся бестселлерами? Что формирует предпочтения покупателей? Так ли важна цена? В книге ко…

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How t…

Игорь Манн – самый известный маркетер России, спикер, автор множества бизнес-книг, издатель. В данный комплект вошли три основные бестселлера «Номер 1…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Как продавать услуги, которые нельзя потрогать, попробовать на вкус и даже увидеть? Нечто незримое – именно так выглядит услуга с точки зрения вашего …

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic …

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

Чтобы бизнес процветал, он должен продавать – много, часто и как можно дороже. Чтобы много продавать, нужно задействовать все возможные каналы продаж…

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention on…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

В книге "Как лить трафик: Руководство по созданию успешных кампаний" авторы погружают вас в захватывающий мир цифрового маркетинга, раскрывая тайны уп…

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

"Маркетинг 5.0. Как Применить Новые Технологии для Успеха" — это практическое руководство, которое раскрывает, как современные технологии, такие как и…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of m…

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketin…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Как построить бренд. Стратегии и инструменты для создания успешного имиджа компании это практическое руководство для предпринимателей, маркетологов и…