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Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt…

Монография посвящена рассмотрению клиентоориентированности через призму ключевой ценности конкурентоспособной компании, анализируются различные подход…

The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's fav…

The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series…

An employee's-eye view of what makes a great boss—and how you can become one Whereas most books on managing people approach the subject from the persp…

Stop chasing hot trends and start driving real growth It's Not Rocket Science blasts through the trends and false promises permeating the business wor…

В книге восполняется теоретический пробел, образовавшийся на протяжении почти 150-летнего развития общего менеджмента, в составе которого рассматривал…

The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awar…

Praise for JAM! «Breaking into the music business is difficult at best; sustaining success even more so. Jeff Carlisi is both a musician and a busines…

The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understand…

A best practices guide to all of the elements of an effective operational risk framework While many organizations know how important operational risks…

Bitcoin non è solo una nuova parola nell'era di Internet o un progresso tecnologico e finanziario, è l'inizio di una nuova era sulla Terra! Solo 10 an…

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major…

The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market.…

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the pote…

Peter Cochrane is one of our most far-sighted visionaries, and brings brilliant clarity and focus to our understanding of ourselves and our technologi…

Монография посвящена рекламной коммуникации сферы туризма. Определяются характерные особенности рекламы туризма, анализируются ключевые черты рекламно…

Applying this revolutionary management strategy to drive positive change in an organization Currently exploding onto the American business scene, the …

This practical guide reveals the nine major “fatigue factors” that can block the path to innovation success, along with solutions to energize innovati…

The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental se…

HANDBOOK of IMPROVING PERFORMANCE IN THE WORKPLACE Volume 3: Measurement and Evaluation Volume Three of the Handbook of Improving Performance in the W…

В этой книге собраны ключевые факторы, которые помогут вашему персоналу не просто работать, а влиять на прибыль и развитие компании! Знаете, многие с…

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at …

For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of …

A business-based rallying cry to reclaim the US economy There is a nagging feeling that the U.S. is slipping as a nation and our people are powerless …

В публикации вниманию читателя представлен материал для высшей школы – финансово-экономических ВУЗов по предмету «Финансы». В ней в лаконичной форме и…

В монографии предлагается методология новых маркетинговых, структурных и экономико-управленческих подходов для туристских организаций в современной ко…

Not for nothing do her initials also stand for «Central Bank.» For nearly two decades, Caroline Baum has produced incisive commentary on central bank …

Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a…

The must-have guide on how to protect yourself during the coming age of hyperinflation The Petersen/Pew Commission on Budget Reform recently warned th…

В учебнике раскрываются понятия, основополагающие для сервисной деятельности: сервис, потребность, услуга, сервисная информация, сервисный маркетинг. …

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA pro…

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to iden…

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to inf…

A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Busines…

В книге рассматривается американское телевещание в исторической ретроспективе. Телевидение анализируется и как влиятельное медиа, и как бизнес, направ…

Praise for Great People Decisions «Fernandez-Araoz has captured the essence of building great teams with a masterful and entirely practical study of w…

What’s your MBA IQ? A combination of what you know and how much you’ve applied this knowledge on the job, your MBA IQ is what defines your management …

A unique primer on quantitative methods as applied to Islamic finance Introductory Mathematics and Statistics for Islamic Finance + Website is a compr…

A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busti…

В учебном пособии освещается история развития туризма. Дается общее представление об основных научно-теоретических аспектах дисциплины. Раскрывается с…

Find the right candidate for the job every time Adler's insightful new POWER hiring methods enable managers to attract, assess, and recruit the best c…

"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really f…

Why some team members go the extra mile while others don't–and how to get more out of everyone Business leaders know that some members of their teams …

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made acti…