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Управление бизнесом

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Brand for Talent. Eight Essentials to Make Your Talent as Famous as Your Brand
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Praise for Brand for Talent «As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important t…
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Human Capital Analytics
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An insightful look at the implementation of advanced analytics on human capital Human capital analytics, also known as human resources analytics or ta…
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Beyond Earnings. Applying the HOLT CFROI and Economic Profit Framework
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Beyond Earnings is targeted at investors, financial professionals, and students who want to improve their ability to analyze financial statements, for…
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Built to Change. How to Achieve Sustained Organizational Effectiveness
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In this groundbreaking book, organizational effectiveness experts Edward Lawler and Christopher Worley show how organizations can be “built to change”…
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The Two Minute Drill. Lessons for Rapid Organizational Improvement from America's Greatest Game
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Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still …
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Writing Resumes and Cover Letters For Dummies - Australia / NZ
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Practical tricks for standing out from the crowd and getting the job you want in the Australian and New Zealand market Applying for jobs in today's ti…
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From Business Strategy to IT Action
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From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionab…
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Экономика фирмы
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Учебник содержит теоретический материал, контрольные вопросы и задачи по всем темам дисциплины «Экономика фирмы», включенным в программу обучения студ…
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Организация управления в крупных промышленных фирмах
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Организационная структура фирмы определяет ее состав и систему подчинения в общей иерархии управления фирмой. Фирмы могут состоять из одной хозяйствен…
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Franchise Management For Dummies
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McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how…
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Мои годы в General Motors
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Перед вами бестселлер, который стал классикой бизнес-литературы и продолжает лидировать на протяжении последних 50 лет. Эта история – квинтэссенция ли…
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From Business Strategy to IT Action
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From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionab…
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Trading the Measured Move. A Path to Trading Success in a World of Algos and High Frequency Trading
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A timely guide to profiting in markets dominated by high frequency trading and other computer driven strategies Strategies employing complex computer …
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The Quest for Global Dominance. Transforming Global Presence into Global Competitive Advantage
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Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dom…
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Connect. How to Use Data and Experience Marketing to Create Lifetime Customers
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Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful…
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Предпринимательство. Основы построения структуры
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В публикации вниманию читателя представлен материал для высшей школы – финансово-экономических вузов по предмету «Организация предпринимательской деят…
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Privacy Means Profit. Prevent Identity Theft and Secure You and Your Bottom Line
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Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit…
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Partnering With the CIO. The Future of IT Sales Seen Through the Eyes of Key Decision Makers
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CIOs spend more than $1.2 trillion on software and hardware each year. Partnering with the CIO looks at IT sales from the CIO’s perspective, revealing…
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Технологии поддержки принятия решений. Учебное пособие
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В учебном пособии представлены основы теории принятия решений, имитационные и агентно-ориентированной методологии, приводятся примеры решения практиче…
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Home-Based Business For Dummies
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Expert tips and advice on starting a home-based business Starting your own home-based business is a great way to supplement your income in these tough…
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The Vega Factor. Oil Volatility and the Next Global Crisis
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How oil volatility is affecting the global political scene, and where the oil market is heading The world is rapidly moving towards an oil environment…
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The Power of Inclusion. Unlock the Potential and Productivity of Your Workforce
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There is an enormous amount of wasted potential within organizations today because most do not adequately tap in to the wealth of human capital availa…
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Лидерство. Теория и практика. Профессиональный подход к управлению компаниями и людьми
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Питер Г. Нортхаус – доктор наук, почетный профессор коммуникации в Университете Западного Мичигана. Автор многочисленных книг, консультант и лектор с …
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The Finch Effect. The Five Strategies to Adapt and Thrive in Your Working Life
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Evolve your work strategy and thrive in today's high-pressure economy As Darwin famously observed, the beaks of each generation of Galapagos Island fi…
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Human Resources Business Process Outsourcing
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In Human Resources Business Process Outsourcing, Edward E. Lawler III, Dave Ulrich, Jac Fitz-enz (the foremost experts in the human resource field) an…
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Bayesian Risk Management. A Guide to Model Risk and Sequential Learning in Financial Markets
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A risk measurement and management framework that takes model risk seriously Most financial risk models assume the future will look like the past, but …
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I Didn't See It Coming. The Only Book You'll Ever Need to Avoid Being Blindsided in Business
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Praise For I Didn't See It Coming «In the fiercely competitive world of business, these authors learned how to play the game with skill and competence…
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Digital Marketing For Dummies
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use …
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Жажда
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Построив с партнером одну из самых успешных российских компаний, мирового лидера в своей отрасли, Игорь Рыбаков создает условия для того, чтобы как мо…
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The Manager's Guide to Systems Practice. Making Sense of Complex Problems
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This book is an ideal resource on the subject of systems practice for busy managers whose time is scarce. It provides a rapid introduction to straight…
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Inbound Organization
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Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers…
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Управленческий учет
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В книге комплексно раскрываются вопросы теории и практики информационного обеспечения управления современным предприятием. Наряду с описанием фундамен…
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Discount Business Strategy
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What people are saying about Discount Business Strategy: «Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growi…
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China Versus the West. The Global Power Shift of the 21st Century
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China Versus the West is an innovative book. The author, a leading specialist on the international and Asian economy and business, presents the most c…
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Ruthless. How Enraged Investors Reclaimed Their Investments and Beat Wall Street
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Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltd…
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Unleashing Innovation. How Whirlpool Transformed an Industry
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In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Te…
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Global Strategies for Emerging Asia
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The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structur…
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Методология
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В середине прошлого века в Советском Союзе родилось новое движение, получившее название – методология. Это движение сначала проявилось в виде Московск…
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Rough Diamonds. The Four Traits of Successful Breakout Firms in BRIC Countries
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Discover the four traits of the best performing, but least known, breakout firms in BRIC countries «Rough diamonds» are the best performing firms in t…
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Why Managing Sucks and How to Fix It. A Results-Only Guide to Taking Control of Work, Not People
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Change the way you think about work (and life) by focusing on results—and only results Why Managing Sucks and How to Fix It shows how the Results-Only…
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Digital Marketing For Dummies
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use …
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Essentials of Supply Chain Management
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The latest thinking, strategies, developments, and technologies to stay current in supply chain management Presenting the core concepts and techniques…
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Комплексный экономический анализ предприятия. Учебник для вузов
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Основной целью учебника является отражение роли экономического анализа в управлении коммерческими организациями, в разработке теоретических положений …
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