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Управление бизнесом

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Современный стратегический анализ
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Обновленное издание одного из наиболее известных трудов в мире по стратегическому анализу. Роберт Грант знакомит читателей с концепциями, основами и м…
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Laddering. Unlocking the Potential of Consumer Behavior
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Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no…
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Cause Marketing For Dummies
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Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a n…
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Monetizing Your Data. A Guide to Turning Data into Profit-Driving Strategies and Solutions
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Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems…
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How to Present. The Ultimate Guide to Presenting Your Ideas and Influencing People Using Techniques that Actually Work
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Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? Would you like to lea…
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The Fearless Organization. Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
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Conquer the most essential adaptation to the knowledge economy Psychological Safety at Work: How to Ensure Learning and Innovation in the Knowledge Ec…
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Building an Innovative Learning Organization. A Framework to Build a Smarter Workforce, Adapt to Change, and Drive Growth
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Institute a culture of learning to boost organizational performance and agility What makes organizations successful? Today, most successful companies …
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Running a Restaurant For Dummies
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The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant – because they want to…
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Pricing Done Right. The Pricing Framework Proven Successful by the World's Most Profitable Companies
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Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pri…
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Master Your Mind. Counterintuitive Strategies to Refocus and Re-Energize Your Runaway Brain
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You’ll get there faster if you just slow down Master Your Mind offers a bit of perspective and a lot of insight for anyone seeking long-term success. …
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Forex Analysis and Trading. Effective Top-Down Strategies Combining Fundamental, Position, and Technical Analyses
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The forex market is huge and offers tremendous trading opportunities. There are many different tools for analyzing the forex market. But what are the …
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Lean Six Sigma For Dummies
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Maximise the quality and efficiency of your organisation with Lean Six Sigma Are you looking to make your organisation more effective and productive? …
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Getting Started in Currency Trading. Winning in Today's Market
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The definitive introduction to FOREX trading Getting Started in Currency Trading, Fourth Edition is both an introduction and a reference manual for be…
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Healthcare Business Intelligence. A Guide to Empowering Successful Data Reporting and Analytics
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Solid business intelligence guidance uniquely designed for healthcare organizations Increasing regulatory pressures on healthcare organizations have c…
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Results that Matter
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Today's communities—whether they are currently strong, or struggling to survive—face difficult challenges if they want to be tomorrow's healthy, vibra…
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Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today
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The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies f…
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The Social Media MBA in Practice. An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
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The inside information that marketers and social media practitioners have been dying to get their hands on… It seems like every day another self-appoi…
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Decide. Work Smarter, Reduce Your Stress, and Lead by Example
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How to make better decisions and achieve your goals What shapes a person's career and life, and defines them as a leader? Their decisions. We all want…
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Coaching Up! Inspiring Peak Performance When It Matters Most
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Connect, engage, motivate, and inspire using top coaching techniques Coaching Up! is about inspiring those who matter to you to achieve peak performan…
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Training Fundamentals. Pfeiffer Essential Guides to Training Basics
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Training Fundamentals is a no-nonsense, practical overview of training, filled with useful information, best practices, and proven strategies to help …
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Value Optimization for Project and Performance Management
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Discover the proven process for maximizing the potential value of any project. Showing readers how to apply value optimization techniques to project a…
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Leadership Results. How to Create Adaptive Leaders and High-Performing Organisations for an Uncertain World
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A model for developing the leaders and delivering the leadership results the world needs Leadership Results explores the fall of traditional leadershi…
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The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery
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It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company siz…
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Планирование
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Эта книга своего рода гимн предпринимательству. О его сложном и увлекательном пути, о его подводных камнях и сверкающих звездах, о том как относиться …
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Процесс принятия и реализации управленческих решений
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В процессе достижения организацией намеченных целей неминуемо возникает значительное количество проблем. В основе проблемы лежит сложная ситуация, кот…
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Управление инновационными преобразованиями. Аттестационные тесты с ответами
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Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Инноваци…
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Above the Line. How to Create a Company Culture that Engages Employees, Delights Customers and Delivers Results
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Position your organisation's culture to attain new heights Above the Line: How to Create a Company Culture that Engages Employees, Delights Customers …
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Управление персоналом гостиничного предприятия
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В учебном пособии подробно рассматриваются сущность управления персоналом гостиничного предприятия; специфика кадровой политики в области гостеприимст…
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Технология формирования и продвижения гостиничного продукта
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Рассматривается специфика формирования и продвижения гостиничного продукта, связанная с особенностями развития рынка гостиничных услуг, проанализирова…
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Grabbing Lightning. Building a Capability for Breakthrough Innovation
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Established companies are clamoring for breakthrough innovation, but are often hamstrung by the highly reliable, repeatable processes of their managem…
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The Entrepreneur. 25 Golden Rules for the Global Business Manager
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Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are appli…
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Clash of the Generations. Managing the New Workplace Reality
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Case studies and strategies for more effective multi-generational management Clash of the Generations explores this new and increasingly common workpl…
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Business Genius. A More Inspired Approach to Business Growth
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At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and i…
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Fit. When Talent And Intelligence Just Won't Cut It
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Understand where you fit to understand where you'll excel Fit: When Talent and Intelligence Just Won't Cut It answers the fundamental performance ques…
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Getting Started in Speaking, Training, or Seminar Consulting
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How to make a living speaking, training, and running workshops and seminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or m…
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The Little Book of Economics. How the Economy Works in the Real World
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An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly a…
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Doing Good By Doing Good. Why Creating Shared Value is the Key to Powering Business Growth and Innovation
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Bring the heart of your company into the community with effective CSR Doing Good by Doing Good shows companies how to improve the bottom line by imple…
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Brazil Is the New America. How Brazil Offers Upward Mobility in a Collapsing World
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Look to Brazil for safe, stable investments As the future of the American economy seems to get bleaker by the day, it is tempting to look abroad for b…
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Bridging the Soft Skills Gap. How to Teach the Missing Basics to Todays Young Talent
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Solve the number one problem with today's young workforce—the soft skills gap The number one challenge with today's young talent is a problem hiding i…
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Time Management for Event Planners. Expert Techniques and Time-Saving Tips for Organizing Your Workload, Prioritizing Your Day, and Taking Control of Your Schedule
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Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home b…
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Business at the Speed of Now. Fire Up Your People, Thrill Your Customers, and Crush Your Competitors
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A technology-enabled management philosophy to accelerate your organization Business at the Speed of Now delivers a new real-time management philosophy…
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Everywhere. Comprehensive Digital Business Strategy for the Social Media Era
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Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing depa…
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Corporate Resiliency. Managing the Growing Risk of Fraud and Corruption
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Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption is written for members of boards of directors and audit committees, senior exe…
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The Dark Side of Organizational Behavior
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In one comprehensive collection, The Dark Side of Organizational Behavior provides a framework for understanding the most current thinking on the nega…
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IT-Driven Business Models. Global Case Studies in Transformation
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A look at business model innovation's crucial role in today's global business environment . Showing organizations how business model innovation should…
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