Техника продаж

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your bu…

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the mani…

Хотите продавать уверенно и результативно даже в самых сложных переговорах? Эта книга создана для вас. Это практическое руководство для тех, кто не пр…

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and…

Стратегия продаж – это обменный курс, с помощью которого менеджер по продажам меняет свое время на деньги. Изменить курс несложно, если в процессе раб…

Знакомая картина? Половина офиса шмыгает носом в сезон простуд.. В понедельник утром в опенспейсе царит гробовая тишина, потому что сил нет ни у кого.…

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most ex…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

Praise for The Seven Lost Secretsof Success «Buy this book, apply these secrets, and your prosperity will be assured.» -Dan McComas, President, Dan Mc…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadersh…

В учебном пособии анализируются методы и виды стимулирования сбыта, особенности их использования, возможности достижения с их помощью определенных эко…

Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coachin…

One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This …

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

Не тратьте 15 лет своей карьеры на поиски решений, о которых можете узнать за 90 минут увлекательного чтения. На пути своей многолетней карьеры от оп…

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company,…

Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an inve…

Умение продавать – один из важнейших факторов успеха любой компании, особенно в кризисные времена. Покупатели неохотно тратят деньги, а конкуренты нас…

Эта книга – концентрированный опыт лучших менеджеров по оптовым продажам, собранный в 65 проверенных практиках-привычках. Автор систематизировал их в …

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no lo…

Устали от выгорания менеджеров и плато в показателях? Эта книга предлагает 10 конкретных, легко адаптируемых игр, которые взорвут мотивацию, прокачают…

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, yo…

Praise for How to Deal with Difficult Customers «The application of the ten key strategies in this book will help every sales professional learn how t…

Эта книга — простой и честный путеводитель по интернет-торговле для тех, кто хочет заработать, но не знает, с чего начать. Без сложных терминов, без «…

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and de…

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships …

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson look…

Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocke…

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…

Praise for The Secrets of Power Selling «Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting thei…

Формула «100% закрытия сделки» – авторская методика для предпринимателей, менеджеров, руководителей отделов. С ней ваши продажи перестанут быть лотере…

What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and…

Работа с большими сделками требует от компании всего два обязательных условия: нужен продукт, закрывающий потребности клиентов, и менеджер, способный …

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketin…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and …

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales trai…

Вы держите в руках краткое базовое руководство по работе в риэлторском бизнесе – от первого звонка клиенту до успешной сделки. Эта книга – настольный …

B2B и ИТ-продажи — это особый мир. Долгие циклы сделок, десятки участников, сложные продукты и огромная цена ошибки. Эта книга написана для менеджеро…