Техника продаж

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, lo…

Praise for How to Deal with Difficult Customers «The application of the ten key strategies in this book will help every sales professional learn how t…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and…

"This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its wei…

Every sale is made or lost in 60 seconds—make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of ad…

How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh …

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

Praise for The Seven Lost Secretsof Success «Buy this book, apply these secrets, and your prosperity will be assured.» -Dan McComas, President, Dan Mc…

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s busin…

Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre Führung so…

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase …

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This …

The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets…

«Продажник идет в сеть. Как продавать через мессенджеры и соцсети» – новая книга Владимира Якубы, бизнес-тренера, трижды признанного лучшим в професси…

Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive …

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketin…

What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and…

Незаменимое руководство для B2С-продаж. Из этой книги вы узнаете о стратегиях составления мощного коммерческого предложения, реальные кейсы и инструкц…

Новая книга Игоря Зорина написана для продавцов, менеджеров по продажам, руководителей торговых компаний, всех тех, кто в силу своих профессиональных …

Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…

В новой аудиокниге Владимир Якубы собраны самые крутые стратегии: освойте их – и вам открыта дорога в клуб профессионалов, «продажников на всю голову»…

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes becom…

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and de…

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling revea…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

Аудиокнига от бизнес – наставника! Рекомендуется всем продавцам и руководителям, тем, кому доводится общаться с клиентами как при личных встречах, так…

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, a…

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It…

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to …

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…

Книга №1 для привлечения клиентов! Алгоритм успеха для блогеров, предпринимателей, экспертов. Эта аудиокнига – максимально понятный самоучитель по сов…

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Tod…

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships …

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson look…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…

Незаменимое руководство для B2С-продаж. В книге вы найдете стратегии составления мощного коммерческого предложения, реальные кейсы и инструкции по зак…

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distin…

How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and …

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

Эта книга о том, как с помощью всего трех маркетинговых инструментов – вайт пейпера (white paper), авторассылки и кейсов – можно построить маркетинг д…

Тренинг по переговорам для продаванов от Игоря Рызова – ведущего российского эксперта, дважды победителя премии «Деловая книга года в России». В этой …