Техника продаж

Наш эксперт Анна Дочкина – преподаватель Русской Школы Управления, бизнес-тренер, бизнес-консультант, кандидат экономических наук – расскажет о том, п…

The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business …

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an…

Наш эксперт Антонина Коробейникова – преподаватель Русской Школы Управления, бизнес-тренер и консультант в области маркетинговых коммуникаций – расска…

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and mor…

Distinguish yourself as a «Sales Master» and win big in business today! Your personal and professional distinctions are THE precursor to closing the d…

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide too…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…

«Дорого!», «Дайте скидку!», «У нас есть поставщик», «Отправьте предложение на e-mail», «Нам не надо!», «Я подумаю…» – клиент может сказать свое «нет» …

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business act…

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and e…

Воронка продаж – это маркетинговая модель, которая описывает путь покупателя от первичного привлечения внимания до приобретения товара или услуги. Выс…

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate refe…

How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and …

Многоуважаемые желающие заниматься продажами, продавцы, менеджеры по продажам, руководители отделов продаж, директора и собственники бизнеса! Этот уче…

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas…

«Продажник идет в сеть. Как продавать через мессенджеры и соцсети» – новая книга Владимира Якубы, бизнес-тренера, трижды признанного лучшим в професси…

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, lo…

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No pr…

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest commun…

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, traini…

Книга о том, как вдохновить команду продаж на подвиги с помощью персональных и командных инструментов нематериальной мотивации. Объем материала и успе…

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadersh…

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, traini…

Книга «Техники работы с возражениями» — это практическое руководство для тех, кто хочет научиться эффективно справляться с любыми возражениями в разли…

Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an inve…

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you jus…

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,…

Заключить сделку – это все равно что соблазнить женщину. Нужно быть настойчивым, но не навязчивым. Уверенным в себе, но не самовлюбленным. Так почему …

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and mor…

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to …

Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive …

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It…

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, yo…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о техниках и ин…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the tale…

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumer…

В учебном пособии раскрываются основные теоретические аспекты товароведения в области внутренней и внешней торговли. Изучаются основные понятия, принц…

«Кофе для стажёра» — это удивительное сочетание легкой истории и мощного тренинга, которое познакомит вас с неординарными буднями молодого московского…

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your p…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…