Техника продаж

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for spon…

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, a…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding an…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current …

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service bus…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transf…

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're on…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry…

Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches…

Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre Führung so…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…

Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed…

В учебнике изложены теоретические основы товароведения и экспертизы. Даны сведения о классификации и ассортименте товаров. Подробно рассмотрены основн…

Инфобизнес - это сфера, которая получила настоящий прорыв во время пандемии. Ни в школе, ни в университете мы не получаем практических навыков, которы…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predicta…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…

Сложные продажи — это продажа людям и организациям, когда сумма сделки достаточно велика, а в решении о покупке участвуют несколько человек. С кем и…

Это не сухая методичка, а первая обучающая книга для администратора детского центра, написанная простым и понятным языком. Книга предлагает начинающем…

В этой книге выдающийся британский маркетолог Боб Этерингтон рассказывает, как оптимизировать работу в сфере продаж, чтобы привести к успеху любую ком…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…

Продажи ради продаж давно не работают. Нужно уметь заражать идеей: себя, сотрудников, клиентов. Это руководство поможет вам написать собственные скрип…

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Eff…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up the phone…

Непроданные остатки – это боль. Особенно в сфере девелопмента. Упущенная прибыль, недополученные деньги, усталость и разочарование. Эта книга поможет …

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketin…

In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among p…

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivat…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding an…

Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone invo…

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures,…

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up t…

Тренинг по переговорам для продаванов от Игоря Рызова – ведущего российского эксперта, дважды победителя премии «Деловая книга года в России». В этой …

В учебном пособии рассмотрены вопросы, которые знакомят с теоретическими основами товароведения и экспертизы продовольственных и непродовольственных т…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and…

Практический курс Евгения Жигилия, известного бизнес-тренера по успешному общению, который позволит достигать больше как в материальном, так и нематер…

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest ap…

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

Как-то раз в соседних креслах самолета оказались маркетолог Олег Лихачев, владелец сети продуктовых магазинов Кирилл Борисович и хозяйка магазина детс…