Техника продаж

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the eco…

Воронка продаж – это маркетинговая модель, которая описывает путь покупателя от первичного привлечения внимания до приобретения товара или услуги. Выс…

Книг о международном маркетинге немного, о международном маркетинге в области высоких технологий – программного обеспечения, облачных сервисов и телек…

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revo…

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о том, чем разл…

The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets…

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and tr…

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Tod…

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, no…

С аудиоверсией книги вас познакомит сам автор! Алексей Речкалов, переговорщик и управленец с 20-летним стажем, решил раз и навсегда изменить привычный…

Владимир Якуба – бизнес-тренер и Продажник с большой буквы. Он любит повторять, что провёл обучение в 112 городах, 17 странах, а также является авторо…

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities…

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no lo…

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities T…

"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation." —Steve Carlson, Publis…

Praise for The Seven Lost Secretsof Success «Buy this book, apply these secrets, and your prosperity will be assured.» -Dan McComas, President, Dan Mc…

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the tale…

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bol…

The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople f…

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most impor…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an…

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event prog…

В учебном пособии рассмотрены факторы внешнего и внутреннего влияния на поведение потребителей, изложены вопросы восприятия потребителем товаров, конс…

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone…

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities…

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to al…

Книга по продажам не только поможет увеличить продажи, проанализировать страхи продаж, но и поднять свою экспертность в данной области. В книге вы изу…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and de…

Максим Шаргородский – предприниматель, эксперт по созданию прибыльных и современных отделов продаж в онлайн-школах. Среди клиентов Максима известные б…

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smart…

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most ex…

Автор этого бестселлера продал тринадцать тысяч и один автомобиль за пятнадцать лет своей карьеры, попав в Книгу рекордов Гиннесса как величайший прод…

Автор этого бестселлера продал тринадцать тысяч и один автомобиль за пятнадцать лет своей карьеры, попав в Книгу рекордов Гиннесса как величайший прод…