Техника продаж

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson look…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of cu…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships …

В новой аудиокниге Владимир Якубы собраны самые крутые стратегии: освойте их – и вам открыта дорога в клуб профессионалов, «продажников на всю голову»…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – поделился своим мнением о…

Это не сухая методичка, а первая обучающая книга для администратора детского центра, написанная простым и понятным языком. Книга предлагает начинающем…

В этой книге выдающийся британский маркетолог Боб Этерингтон рассказывает, как оптимизировать работу в сфере продаж, чтобы привести к успеху любую ком…

How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh …

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and e…

Наш эксперт Дмитрий Ермаков – преподаватель программы Mini MBA Русской Школы Управления, эксперт по маркетингу – поделился своим мнением об этой книге…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant.…

Клиенты все чаще отказываются от личного общения, предпочитая переписку в мессенджерах и социальных сетях. Чтобы доводить каждый контакт до сделки, не…

Наш эксперт Анна Дочкина – преподаватель Русской Школы Управления, бизнес-тренер, бизнес-консультант, кандидат экономических наук – уверена, что эта к…

In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among p…

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it…

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business els…

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are w…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о том, почему э…

Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone invo…

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures,…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke ex…

Наш эксперт Алексей Покотилов – преподаватель Русской Школы Управления, консультант по менеджменту и управлению продажами – рассказал о том, почему эт…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and…

Практический курс Евгения Жигилия, известного бизнес-тренера по успешному общению, который позволит достигать больше как в материальном, так и нематер…

Praise for LEAD, SELL, OR GET OUT OF THE WAY «As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Le…

Аудиокнига от бизнес – наставника! Рекомендуется всем продавцам и руководителям, тем, кому доводится общаться с клиентами как при личных встречах, так…

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for spon…

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, a…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding an…

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which all…

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they ar…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transf…

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're on…

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenome…

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now deliver…

Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre Führung so…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…

Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed…