Управление продажами

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

Книга "Продажи на миллион. Как создать прибыльную стратегию и увеличить доход за 6 месяцев" — это практическое руководство для предпринимателей, менед…

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event prog…

Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a …

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,…

The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business …

В учебнике рассмотрены современное состояние и проблемы менеджмента качества потребительских товаров, применение принципов менеджмента качества в орга…

The guide to listening, building trust, and selling what the buyer wants Everyone sells—in every aspect of your life and no matter what your professio…

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comm…

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, traini…

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.

In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among p…

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service bus…

Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of cu…

Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coachin…

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, yo…

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest commun…

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most ex…

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which all…

Учебник подготовлен коллективом авторов в соответствии с требованиями Федерального государственного образовательного стандарта по направлению подготов…

Содержание: 1. Введение. Первичный контакт с корпорацией 2. Общие советы перед первой встречей 3. Вопрос культуры в корпорациях 4. Умение слышать друг…

Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocke…

The book consolidates the practical tips and concepts that shaped the authors work with organizations and individuals around the world. It is written …

Развитие рыночных отношений в России привело к необходимости использования в товароведении маркетинговых принципов. В этих целях был разработан учебни…

"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world w…

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are …

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're on…

Учебное пособие раскрывает сущность и содержание товароведения, стандартизации, метрологии и сертификации как основы процедуры подтверждения соответст…

Многие собственники бизнеса думают, что в компании нет продаж, потому что вокруг плохие менеджеры, никто не хочет и не умеет работать. Анна Сорокина с…

Организация, стремящаяся обезопасить свой бизнес в сфере реализации, ориентируется на разветвленную и гибкую сеть распределения продукции, которая иск…

Содержание: 1. Деловая переписка: продолжение 2. Ценность личной подписи 3. Сила корпоративного документооборота 4. Форма или содержание: кто кого? 5.…

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No pr…

In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong w…

В учебном пособии раскрываются ключевые понятия теории управления рисками: «риск», «коммерческий риск», «управление риском» и др., дана классификация …

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumer…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding an…

The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople f…

После прочтения книги вы сможете: быстро увеличить осведомленность потенциальных покупателей о вашем заведении; построить систему продаж в вашей пицце…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…

Чем хороший продавец отличается от блестящего? Первый продает товар, второй – ценности. Первый владеет техниками продаж, второй – харизмой. У хорошего…

Почему некоторые продавцы достигают выдающихся результатов, привлекая клиентов и увеличивая объемы продаж, в то время как другие сталкиваются с трудно…

Новые 45 татуировок из продавцового прошлого Максима Батырева – как в роли рядового менеджера по продажам, так и в роли руководителя: успехи, неудачи,…