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Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…
ПодробнееThe Collaborative Sale. Solution Selling in a Buyer Driven World
Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…
ПодробнееLead, Sell, or Get Out of the Way. The 7 Traits of Great Sellers
Praise for LEAD, SELL, OR GET OUT OF THE WAY «As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Le…
ПодробнееBeyond Booked Solid. Your Business, Your Life, Your Way--It's All Inside
In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among p…
Подробнее52 Weeks of Sales Success. America's #1 Salesman Shows You How to Send Sales Soaring
52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now deliver…
ПодробнееThe Brand Gym. A Practical Workout to Gain and Retain Brand Leadership
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…
ПодробнееUnMarketing. Everything Has Changed and Nothing is Different
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…
ПодробнееHow to Be a Sales Superstar. Break All the Rules and Succeed While Doing It
Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it…
ПодробнееSelling Big to China. Negotiating Principles for the World's Largest Market
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…
ПодробнееNo Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocke…
ПодробнееMarketing Plans. How to Prepare Them, How to Use Them
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
ПодробнееThe Cool Factor. Building Your Brand's Image through Partnership Marketing
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,…
ПодробнееGreentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander ex…
ПодробнееFanatical Prospecting. The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and e…
ПодробнееThe New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…
ПодробнееSelling For Dummies
Get a handle on the most up–to–date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sal…
ПодробнееScientific Selling. Creating High Performance Sales Teams through Applied Psychology and Testing
Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, traini…
ПодробнееHow To Sell When Nobody's Buying. (And How to Sell Even More When They Are)
The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no lo…
ПодробнееFrom Impossible To Inevitable. How Hyper-Growth Companies Create Predictable Revenue
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed…
ПодробнееMr. Shmooze. The Art and Science of Selling Through Relationships
Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most ex…
ПодробнееSelling Big to China. Negotiating Principles for the World's Largest Market
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…
ПодробнееThe Street-Smart Salesman. How Growing Up Poor Helped Make Me Rich
The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the …
ПодробнееThe Secrets of Power Selling. 101 Tips to Help You Improve Your Sales Results
Praise for The Secrets of Power Selling «Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting thei…
ПодробнееSocial Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…
ПодробнееPeople Buy You. The Real Secret to what Matters Most in Business
The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business …
ПодробнееThe Retargeting Playbook. How to Turn Web-Window Shoppers into Customers
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital markete…
ПодробнееConscious Marketing. How to Create an Awesome Business with a New Approach to Marketing
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the mani…
ПодробнееHow to Sell to an Idiot. 12 Steps to Selling Anything to Anyone
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…
ПодробнееSales EQ. How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and mor…
ПодробнееMastering the World of Selling. The Ultimate Training Resource from the Biggest Names in Sales
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No pr…
ПодробнееDirect Selling For Dummies
Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or…
ПодробнееSelling with Noble Purpose, Enhanced Edition. How to Drive Revenue and Do Work That Makes You Proud
Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadersh…
ПодробнееThe Best Damn Sales Book Ever. 16 Rock-Solid Rules for Achieving Sales Success!
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales trai…
ПодробнееThe Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service Culture
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management class…
ПодробнееKick Your Own Ass. The Will, Skill, and Drill of Selling More Than You Ever Thought Possible
The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople f…
ПодробнееBranded!. How Retailers Engage Consumers with Social Media and Mobility
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility …
ПодробнееStop Acting Like a Seller and Start Thinking Like a Buyer. Improve Sales Effectiveness by Helping Customers Buy
Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches…
ПодробнееThe Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top Marketers
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …
ПодробнееThe Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leader…
ПодробнееSelling to the Government. What It Takes to Compete and Win in the World's Largest Market
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contr…
ПодробнееMarketing For Dummies
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your bu…
ПодробнееCreating a Million-Dollar-a-Year Sales Income. Sales Success through Client Referrals
In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate refe…
ПодробнееCoaching Salespeople into Sales Champions. A Tactical Playbook for Managers and Executives
Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coachin…
ПодробнееInfluencer Marketing For Dummies
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know o…
ПодробнееWeb Marketing That Works. Confessions from the Marketing Trenches
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…
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