Управление продажами

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which all…

"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales trai…

The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business …

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenome…

Praise for The Secrets of Power Selling «Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting thei…

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, no…

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the mani…

Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed…

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an…

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no lo…

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadersh…

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous…

Организация, стремящаяся обезопасить свой бизнес в сфере реализации, ориентируется на разветвленную и гибкую сеть распределения продукции, которая иск…

Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is …

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it…

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility …

The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the …

Руководство для специалистов клиентских департаментов. Описана общая типология Деловых писем: письма, инициированные банком и клиентом. «Вы - Подход»,…

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female…

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate refe…

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now deliver…

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, traini…

Книга основана на тренингах по продажам, привлечению и обслуживанию клиентов, корпоративных (юридических лиц, организаций, «юриков») и физических («фи…

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company,…

Praise for LEAD, SELL, OR GET OUT OF THE WAY «As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Le…

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry …

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,…

В учебнике даны классификации категорий «игрушки», «товары для спорта», «мебель»; характеристика товарных позиций; конструктивные особенности, факторы…

Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coachin…

Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches…

The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople f…

Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocke…

Монография отражает вопросы, связанные с изучением сущности нематериальных ресурсов и активов в торговле, определением их роли, значения и отличительн…

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.

The guide to listening, building trust, and selling what the buyer wants Everyone sells—in every aspect of your life and no matter what your professio…

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No pr…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leader…

В книге подробно и с примерами рассматриваются и опровергаются наиболее частые заблуждения и стереотипы, связанные с работой отделов продаж, особенно …

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contr…

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most ex…

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and mor…

Для кого эта книга? Она будет полезна начинающим продавцам, для которых в продажах все нюансы являются скрытыми. Также её с удовольствием прочитают и …