Управление продажами

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – поделился своим мнением о…

На конкретном примере показаны три ошибки в продажах. Как не утомить покупателя и сделать так, чтобы он сам захотел купить ваш продукт.

How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the eco…

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are w…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and…

Наш эксперт Алексей Покотилов – преподаватель Русской Школы Управления, консультант по менеджменту и управлению продажами – рассказал о том, почему эт…

Книга - справочник, поможет барменам, фитнес-барменам и официантам зарабатывать больше и легче преодолевать сложные рабочие моменты. Вы узнаете: - Как…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of cu…

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up t…

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander ex…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о том, почему э…

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They…

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulation…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling revea…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о техниках и ин…

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psyc…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivat…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

Наш эксперт Елена Шевчук – преподаватель Русской Школы Управления, эксперт в области коммерческой недвижимости – поделится своим мнением о том, почему…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current …

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for spon…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

Быстрорастущие компании (БРК), или «газели» (англ. high-growth firms; gazelles), по данным многих исследований, вносят значительный вклад в экономичес…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up the phone…

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transf…

Последние годы рынок электронной коммерции в России демонстрирует высокий темп роста, при этом переломным стал 2020 год: пандемия COVID-19 повлияла на…

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone…

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivat…

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson look…

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase …

Если вы впервые собираетесь построить в компании профессиональный отдел продаж или несколько попыток не принесли вам желаемого результата, то эта книг…

Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good…

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they ar…

Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an inve…

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know o…

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest ap…

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are …

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 's…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business els…