Управление продажами

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke ex…

Наш эксперт Алексей Покотилов – преподаватель Русской Школы Управления, консультант по менеджменту и управлению продажами – рассказал о том, почему эт…

В учебнике дано изложение основополагающих понятий, методов и моделей финансово-коммерческих операций, необходимых для решения практических задач комм…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predicta…

The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management class…

В книге подробно и с примерами рассматриваются и опровергаются наиболее частые заблуждения и стереотипы, связанные с работой отделов продаж, особенно …

In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among p…

В этой книге выдающийся британский маркетолог Боб Этерингтон рассказывает, как оптимизировать работу в сфере продаж, чтобы привести к успеху любую ком…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…

Sales leaders must balance many activities and personalities, develop a strategic vision and culture and encourage their team to grow and improve for …

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for spon…

Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone invo…

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…

Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good…

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they ar…

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility …

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and…

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up the phone…

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now deliver…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander ex…

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures,…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivat…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of cu…

Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre Führung so…

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, a…

Книга “Угол зрения реальности” будет интересна широкому кругу читателей, интересующихся тем, как в нашем действительности происходят процессы рознично…

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up t…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – поделился своим мнением о…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transf…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding an…

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest ap…

Наш эксперт Елена Шевчук – преподаватель Русской Школы Управления, эксперт в области коммерческой недвижимости – поделится своим мнением о том, почему…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're on…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current …

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о том, почему э…

Содержание учебника отвечает самым современным требованиям нового образовательного стандарта. В издании раскрыты понятия коммерции, коммерческого марк…

В учебнике рассмотрены современное состояние и проблемы менеджмента качества потребительских товаров, применение принципов менеджмента качества в орга…

Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry…